Get a sponsor for your podcast... go ahead, I dare you!

As you probably know by now, getting a sponsor for your show is not such a simple thing to do.

• There are tons of shows
• The competition is getting tougher
• Not all potential advertisers have bought into podcasting as an advertising medium - yet
• Not all advertisers will fit your niche audience
• You have to have a show worth advertising on

And on top of all of that... how do you actually get in touch with the actual decision-maker who can actually pull the trigger to sponsor your show?

In this post I'm going to walk you through an idea I had about how anyone can take their best shot at getting a sponsor for their podcast

ONE DISCLAIMER FIRST:

I've dreamed up the scheme you're about to read. I have not tried it.

But given the many clients I've worked with and the stories they tell about getting sponsors, I believe with all my heart this idea will work.

And it's not for the "faint of heart" who aren't willing to take risks. How about it, are you game?

What's a great sponsor for your podcast worth to you?

If you decide to try this approach, I'd love to hear from you.

The "get a sponsor for my podcast" experiment:

 

Have a show worth sponsoring

It should go without saying, but it doesn't - so I'll say it.

If your show quality is below average you don't have a hope of getting a sponsor.

A quick check-list to ensure your show has quality standards that any sponsor-to-be would be proud to endorse:

• You use a good quality microphone ** (they don't have to cost a lot).
• No excessive background noise or harsh "S" and "P" sounds (these are called "plosives"... really, they are).
• Music and spoken word segments are balanced and easy to listen to.
• Your audio levels are, well, level. That means you've done appropriate loudness normalization (to industry standards... my service includes this at no extra charge).
• You know how to talk, speak, interview, explain without boring your audience to tears.
• Your content is good stuff, relevant to your specific niche.

If U don't have these basics, don't hold UR breath about getting a sponsor 4 UR podcast.

 

Pick a company you'd like to see sponsor your podcast

Go ahead, dream!

This is your podcast we're talking about so aim high and choose a sponsor that would be the ideal, perfect, best-fit for your show.

Make it an industry leader who would put a powerful stamp of approval on what you're adding to the market.

Other than that, there are only a few "make sure"s I'd suggest:

• Make sure they have a product that fits your niche audience.
• Make sure that product is truly beneficial to your listeners.
• Make sure that you use the product yourself to know the pros, cons, bugs, and best practices.
• Make sure they are a company your listeners think well of and would be happy to buy from.

This is your chance to choose your own podcast sponsor. Choose wisely

 

Create your own "advertisement" for that company's product

You...