Most agents are using AI wrong. Here are the 5 prompts that actually move the needle.

If you're using AI to write the same polished, forgettable marketing copy as every other agent — you're making yourself invisible. Brokerage owner and AI strategist Adam Martin joins Mark Peebles to share the exact 5 prompts he uses to help elite agents stand out, win more listings, and stop sounding like everyone else.

In this episode: 🔍 The Identity Excavation — Strip away every cliché and build a brand manifesto that attracts your ideal client 🏆 Competitive Intelligence — Find the exact "white space" your competitors are ignoring in your market 🎭 High-Stakes Role Play — Practice your hardest listing presentations with emotionally charged objections 📰 Hyper-Local Lifestyle Journalism — Write listing descriptions that sell the experience of a neighborhood, not just the square footage 📊 The Equity Stress Test — Turn boring MLS data into an insider narrative that makes you the local expert

Plus — which AI platform should agents actually be using in 2026? Claude, Gemini, or ChatGPT? Mark and Adam break it down.

Get all 5 prompts at loxleymartin.com/blog/5-ai-prompts-for-real-estate-agents-in-2026

Find Real Life in Real Estate on YouTube at @ItsMarkPeebles for 200+ episodes.