Two words get tossed around a lot: allyship and accountability, but what happens when they’re more caption than practice? Today we unpack the gap between intention and impact in the coaching industry—and what real repair looks like.

Catryce Sutson and Breanna LaShell dig into how allyship shows up, or doesn’t, across coaching, events, and online spaces. We talk history, lived experiences, and why “I read the book” is not the finish line. This isn’t about shame. It’s about growth, nuance, and staying in the room when it’s uncomfortable.

In this episode:

• What real allyship actually looks like in the online coaching space
• What real accountability means for coaches and creators
• From performative to practiced: beyond black squares, buzzwords, and “good branding”
• Real stories of allyship in action — and moments that missed the mark
• The hidden power dynamics in marketing: who’s centered on your panels, lineups, and feeds
• Being “trauma-informed” doesn’t make you untouchable: credentials don’t replace accountability
• Shifting from reactive to proactive: turning “I’ll do better” into real change through policy, hiring, and culture

Heart Check

For Black women and women of color:

• Where are you shrinking for access? What would full-self participation look like?
• Do your current rooms feel safe enough for honest feedback? If not, what boundary or new room is needed?

For white coaches and creators:

• Where are you expecting grace without showing growth?
• If inclusion is a value, where is it visible on your team, stage, pricing, and policies?
• What will you change this month, such as one hire, one policy, one lineup, or one vendor list, to reflect your values?

Keep the Conversation Going

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