After fleeing Russia as a child with his siblings and mother via France reached America’s shores before his bar mitzvah. In 1976 he started Benz’s gefilte fish company. At first he went from store to store selling Benz’s fish from his van. Since then Benz’s foods has grown into an international brand , offering many more items , such as herring , tuna , horseradish and a food service division. 

In the last 15 years Benzy changed the face of the kosher market again with the introduction of Benz’s gourmet. A one a of a kind strictly kosher epicurean wonderland. Stop by and meet Benzy yourself at 332 Albany Ave in Crown Heights Brooklyn, it’ll be worth the trip  and you’ll be greeted with a smile and possibly a hug.

 

In this interview Bentzy discusses:

 

• Virtues of perseverance
• Bringing family into the business
• The need for constant innovation
• How to view competition
• Importance of a set schedule