Episode 206: Paid ads are often portrayed in extremes...

Either a magical ATM or the flakey villain.

Paying to grow your audience isn't either of those.

It's simple, it's complicated, it's hard, it's easy, it's self-torture and it's fun!

And even though all of those are true for paying to grow your audience there are BENEFITS of using this tool.

In this episode I break those down. I wish someone had said this to me earlier and so I'm saying it to you.