Today we're walking through the top 5 most common branding mistakes made by new artists. Our guest today is James Muriel, a brand consultant who comes from the branding agency world in London and worked on CeCe Winans' Grammy Award Winning Album "Let Them Fall in Love." Timestamps: 0:00 - Why Branding Matters 5:03 - Defining Brand and Brand Positioning 13:26 - Red Bull Branding 16:37 - Branding Mistake Number 1 23:59 - Branding Mistake Number 2 35:05 - Branding Mistake Number 3 39:05 - Branding Mistake Number 4 50:05 - Branding Mistake Number 5

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