You might know The All-American Rejects most recently from their viral House Party Tour and opening for the Jonas Brothers' stadium tour this year. What's fascinating is how Tyson's been speaking out about the independent artist grind lately.

While major label artists are struggling with traditional models, he's been vocal about new approaches to building sustainable careers in music.

The perspective from someone who's seen both sides of the industry? That's what I want to dig into today.

Timestamps: 0:00 - Intro 1:00 – NPR Clip 5:04 - Commerce and art clip 11:21 - Pardon My Take clip

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So you've built up a pretty big following on Instagram and TikTok - what's next? Today we're sitting down with Kate Cosentino to talk about her approach to content strategy and what to do once you've built up an audience on social media.

Interested in your own artist content strategy audit? Take our Brand Archetype Quiz (5 min) then schedule a time here: https://know-name.involve.me/artist-brand-archetype-quiz

Follow Kate Cosentino: Instagram - https://www.instagram.com/katemcosentino Spotify - https://open.spotify.com/artist/3J9oPSOtWiwtitCxyKWD1v?si=hlhkcRIzTESLHmI5oaWsmg&nd=1&dlsi=1404aea101214007 TikTok - https://www.tiktok.com/@katemcosentino

Timestamps: 0:00 - How You've Been Doing on Social Media 6:58 – Goals For The Future 10:00 – Content Strategy Discussion 21:50 – Core Principles of Content 37:30 – 1,000 Loyal Fans and Brand Positioning 52:43 – Content Format Examples

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Today we're sitting down with Emily Rose to debunk some of the biggest myths about being a mom and having a career in the music industry.

Timestamps: 0:00 - Intro 0:41 – Lie Number 1 4:33 - Lie Number 2 10:25 - Lie Number 3 15:23 - Lie Number 4 23:02 - Lie Number 5

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It can feel virtually impossible to find an audience starting out as an independent artist. So today we're sitting down with Rachel Rose to talk about leveraging different content formats on Instagram and TikTok to connect with an audience.

Interested in your own artist content strategy audit? Take our Brand Archetype Quiz (5 min) then schedule a time here: https://know-name.involve.me/artist-brand-archetype-quiz

Follow Rachel Rose: Instagram - https://www.instagram.com/rachelrosemusic Spotify - https://open.spotify.com/artist/3zkvyeL7lN2eqIzfW1fFfK

Timestamps: 0:00 - Moving to Nashville 3:00 – Exploring Her Music and Branding 29:42 - Exploring Content Formats on Social Media

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Ever wonder why your posts on TikTok and Instagram aren't getting the traction you're hoping for? Today we're sitting down with Aisley Autumn to talk about leveling-up your social media posts to connect with your audience - no matter what size that might be.

Interested in your own artist content strategy audit? Take our Brand Archetype Quiz (5 min) then schedule a time here: https://know-name.involve.me/artist-brand-archetype-quiz

Follow Aisley Autumn: Instagram - https://www.instagram.com/aisleyautumn TikTok - https://www.tiktok.com/@aisleyautumn Spotify - https://open.spotify.com/artist/06BUhgwXbee2peKgy5RmYF?si=0uz7FqWgRvCezRi3SWQt3g&nd=1&dlsi=eef01e8eec384866

Timestamps: 0:00 - Trying Different Trends on Instagram/TikTok 5:59 – Purple Cow Approach and Connecting with Your Audience 14:57 - Exploring Her Branding and Inspirations 36:52 - Exploring Content Formats on Social Media

Today we're starting a new series with our first guest Menna. Kirk and Menna sit down to discuss her music and branding, and explore different ways to communicate those through her social media.

Follow Menna on Instagram - https://www.instagram.com/mennanation

Listen to Menna on Spotify - https://open.spotify.com/artist/5kLvMAFanr3jQ7iuciSCuM?si=fWAqBLPKTYuqd07QCsghsg

Timestamps: 0:00 - 20 Songs and No Budget for Promotion 4:10 – What are You Trying to Say with Your Music? 8:04 - Philosophy Behind Your Branding 24:27 - What's Your New Music About? 32:10 - Translating Your Story to TikTok 39:18 - Exploring Content Formats on Social Media

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Creative burnout is difficult to navigate, especially in the music industry. So today, we're talking with Nashville songwriter Allison Morris about 3 specific ways that creatives can avoid burnout.

Timestamps: 0:00 - Burnout in the Music Industry 4:08 – Step 1 15:39 - Step 2 26:40 - Step 3 32:09 - Final thoughts

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Why do we all hate networking, yet are constantly being told to network to thrive in the music industry? Our guest today is Mark Maxwell, author of "Networking Kills: Success Through Serving" - and we're defining what success in the music industry looks like, and breaking down a better alternative to networking. Timestamps: 0:00 - Defining Success in the Music Industry 2:38 - The Problem with Networking 5:50 - Redefining Success for Artists 13:46 - Overcoming Scarcity Mindset 20:43 - A Better Alternative to Networking 29:36 - The Importance of Craft and Creativity 33:42 - Building Lasting Relationships in Music 37:13 - Artists That Have Done It Well 44:36 - The Heart of Service in Music

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Today we're walking through the top 5 most common branding mistakes made by new artists. Our guest today is James Muriel, a brand consultant who comes from the branding agency world in London and worked on CeCe Winans' Grammy Award Winning Album "Let Them Fall in Love." Timestamps: 0:00 - Why Branding Matters 5:03 - Defining Brand and Brand Positioning 13:26 - Red Bull Branding 16:37 - Branding Mistake Number 1 23:59 - Branding Mistake Number 2 35:05 - Branding Mistake Number 3 39:05 - Branding Mistake Number 4 50:05 - Branding Mistake Number 5

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Today we're walking through how to scale from $0 to $100,000 per year on social media as an artist. To help us navigate this journey, our guest is a talent manager for 30 content creators with a combined 4 million followers. She specializes in managing micro-influencers and turning their platforms into profitable businesses. Timestamps: 0:00 - Intro 1:44 - Starting from $0 on social media 10:07 - Making $10k from social media 23:08 - Making $50k 31:04 - Making $100k 40:55 - Revenue streams for creators

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