Why do we all hate networking, yet are constantly being told to network to thrive in the music industry? Our guest today is Mark Maxwell, author of "Networking Kills: Success Through Serving" - and we're defining what success in the music industry looks like, and breaking down a better alternative to networking. Timestamps: 0:00 - Defining Success in the Music Industry 2:38 - The Problem with Networking 5:50 - Redefining Success for Artists 13:46 - Overcoming Scarcity Mindset 20:43 - A Better Alternative to Networking 29:36 - The Importance of Craft and Creativity 33:42 - Building Lasting Relationships in Music 37:13 - Artists That Have Done It Well 44:36 - The Heart of Service in Music

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