1. Period Poverty Is Still a Major Barrier in South Africa
Around 30% of girls in SA experience period poverty, lacking access to sanitary products and safe environments. But this stat only scratches the surface, economic and gender inequality remain massive contributors to the ongoing issue.
2. Cultural Taboos & Lack of Education Worsen the Stigma
+ Stigma around menstruation is rooted in cultural silence, poor school education, and
unrealistic marketing. This prevents many young girls and women from learning how
to manage their periods confidently and safely.
3. Parents Need to Be at the Centre of Change
The Lil-Lets "Cycle Breakers" campaign puts the spotlight on parents, encouraging
open conversations with their daughters. Empowering parents with accurate tools and
knowledge can break generational cycles of shame and misinformation.
4. Brands Should Do More Than Sell, They Must Educate & Support
Menstrual product companies have a responsibility to go beyond flashy ads. Creating
safe spaces, offering expert advice, and providing period-positive resources (like Lil-Lets Talk) are essential to restoring dignity and confidence to the girl child.+ 5. A Period-Friendly World Needs Everyone’s Involvement
The theme #PeriodFriendlyWorld is a call to action. This isn’t just a women’s issue,
government, schools, brands, parents, and communities all need to play their part to
ensure menstruation