In this conversation, I discuss the evolving role of social media in business marketing, suggesting that it may be time to reconsider its necessity. I highlight the challenges of relying on social media, including algorithm changes and low engagement, and propose a shift towards more sustainable marketing strategies that prioritize quality relationships and effective content creation. I emphasize the importance of building a strong foundation through a robust website, email marketing, and diverse content strategies to thrive without the pressures of social media.

Relevant Links

Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.