Business owners who seem to effortlessly articulate their expertise often have a secret weapon: a solid framework. It’s not about memorizing pitches or rehearsing lines until they’re perfect. Nope! It’s about creating a structure that not only clarifies their own understanding but also resonates with others. You ever notice how some folks can jump into any conversation and just nail it? That's because they’ve taken the time to develop a framework that makes their message clear and engaging. In this chat, I dive deep into why frameworks are essential and how they can transform the way you communicate what you do.

Let’s break it down: first, what exactly is a framework? It’s a basic structure that underpins your expertise, allowing for clear communication without the fluff. Think of it as the backbone of your message. When I crafted my first framework, everything changed for me. Suddenly, discussing my work felt natural and organic. I could share my insights without the pressure of remembering every detail. It was like putting on a comfy sweater—easy, familiar, and totally me!

But that’s just the beginning. A framework not only reflects your unique experiences and insights, but it also positions you as a thought leader in your field. You become a category of one, making it tough for others to copy your style and approach. This episode isn’t just about theory; I’ll walk you through the nitty-gritty of creating your own framework, from understanding your audience to articulating your message clearly. So, grab a snack, kick back, and let’s get into the juicy details!

Takeaways:

• The best business owners make their expertise seem super easy and natural.
• Creating a framework can help articulate your expertise clearly and consistently.
• Good frameworks arise from deep understanding and reflect real patterns from your experiences.
• Having a unique framework positions you as a thought leader and makes you hard to copy.

In the latest chat on Strategies that Stack, we dive into the juicy world of values-driven businesses with the fabulous Ashlee Sang. Picture this: a conversation that’s not just about making a quick buck, but about creating a business that feels good and does good. Ashlee, who’s a pro at helping multi-passionate, overthinking entrepreneurs find their groove, shares her insights on what it means to market consciously. She talks about how conscious marketing isn’t just a buzzword; it’s a mindset. It’s about being intentional with every dollar we spend, every word we say, and every connection we make. You’ll hear her personal journey from the nonprofit world to becoming a brand messaging strategist, and trust me, it’s as wild and organic as it gets!

We also dig deep into the nitty-gritty of ethical marketing. Ashlee and I banter about how it’s all about building relationships founded on trust and transparency. It’s refreshing to hear her perspective on how impact isn’t just some lofty goal; it’s in the small daily actions we take. Whether it’s choosing to support women-owned businesses or being mindful of how we communicate with our audience, every little effort adds up. Ashlee’s take on conscious marketing is not just practical; it’s downright empowering. She encourages us to embrace the gray areas and make choices that align with our values, even if that means stepping off the beaten path.

By the end of our chat, you’ll be inspired to rethink how you approach your business strategy. Ashlee’s wisdom will have you questioning whether your marketing tactics truly reflect your values. We’ll cover everything from how to audit your values, to the importance of transparency in your messaging. So grab your favorite drink, kick back, and let’s get into how we can all create businesses that not only thrive but also resonate with what truly matters to us.

Personal branding is essential for anyone looking to stand out and be known for their unique contributions. In this podcast, we're chatting through how to build a personal brand through practical, actionable steps rather than vague advice. She emphasizes the importance of understanding your core values, mission, and the audience you wish to serve. By breaking down the components of a personal brand, such as content creation, visuals, and the overall vibe you present, Victoria provides listeners with the tools they need to stop being a best-kept secret. Tune in for insights on how to position yourself effectively and start making an impact in your industry today.

Takeaways:

• Personal branding involves finding the intersection between how you see yourself and how others perceive you.
• To start building your personal brand, focus on your core values and mission statement.
• Creating content around four specific pillars can help maintain focus and consistency online.
• It's essential to establish both owned and rented homes for your personal brand presence.
• Authenticity in personal branding means aligning your online persona with your real-life self.
• Determining your target audience is crucial for effective personal branding and content creation.

I'm so excited to announce I've started a YouTube channel.

In this episode of Strategies that Stack, I break down how to market your business effectively without a massive budget. Whether you're just starting out or looking to be more strategic with your resources, this episode provides actionable strategies you can implement immediately.

Chapters:

• 00:02 - Introduction to the Podcast
• 02:01 - Understanding Your Marketing Budget
• 08:31 - The Power of Storytelling in Marketing
• 12:19 - Nourishing Your Creativity
• 16:28 - Building Community for Marketing Success
• 19:33 - Strategies for Effective Marketing

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Even if you don't use TikTok for business, there are a lot of potential ramifications of a TikTok ban. In this three (four?!) part series, I'm exploring the significant impact it could have on small businesses and the creator economy. With TikTok contributing an impressive $24.2 billion to the U.S. economy in 2023, including $15 billion from small businesses alone, the impending loss of the platform raises urgent questions about audience growth and marketing strategies. The discussion highlights the cultural shifts that TikTok has fostered, such as the normalization of raw and unfiltered content, which has influenced both online and offline interactions. As the conversation unfolds, listeners are encouraged to consider the risks of platform dependency and the importance of diversifying their marketing efforts. The episode wraps up with actionable steps for creators and businesses to secure their online presence and adapt to the changing digital landscape.

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Creator marketing is rapidly evolving, and personal branding has become essential for small business owners looking to stand out in a crowded marketplace. Victoria H. Boyd shares insights from the latest report on creator marketing trends for 2024 through 2025, highlighting that creator content significantly outperforms traditional advertising, driving better engagement and ROI. She emphasizes the importance of authenticity and consistent content, encouraging entrepreneurs to embrace their roles as creators and partners with influencers. Boyd also discusses the necessity of building genuine relationships with audiences, noting that people connect more with individuals than logos. With actionable steps for enhancing personal brands and leveraging creator partnerships, this episode provides valuable strategies for future-proofing your business in an ever-changing digital landscape.

Takeaways:

• Creator content significantly outperforms owned content, highlighting the urgent need for authenticity.
• Engagement, not follower count, drives conversions; prioritize creators with engaged communities.
• Personal branding is essential for small business owners, making them relatable and trustworthy.
• As TikTok continues to dominate, small businesses should diversify their content across platforms.
• Building your personal brand now will future-proof your business against algorithm changes.
• Collaborating with creators can amplify your reach and enhance your brand's visibility.

In this episode of Strategies That Stack, I'm diving into key lessons from 2024 and translates them into actionable insights for 2025.

Tune in to discover:

• The shift from pain point marketing to trigger point marketing and why it matters
• The increasing importance of personal branding and storytelling in an AI-driven world
• How to cultivate a strong community identity and leverage user-generated narratives
• The rise of low-ticket services and microservices for providing rapid transformations

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In this episode, I'm sharing my journey of rebranding my business, reflecting on my personal and professional evolution since 2014. I discuss the challenges I faced in establishing my personal brand, the impact of significant life events on my branding decisions, and the detailed process of rebranding, including the importance of hiring a designer. The conversation highlights the healing aspect of rebranding and how it has allowed me to align my business identity with my personal growth.

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Chapters

00:00 Introduction to the Rebrand Journey

10:16 The Decision to Build a Business

17:18 The Impact of Life Events on Branding

28:12 Healing Through Rebranding and Personal Growth

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In this conversation, I discuss the evolving role of social media in business marketing, suggesting that it may be time to reconsider its necessity. I highlight the challenges of relying on social media, including algorithm changes and low engagement, and propose a shift towards more sustainable marketing strategies that prioritize quality relationships and effective content creation. I emphasize the importance of building a strong foundation through a robust website, email marketing, and diverse content strategies to thrive without the pressures of social media.

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In this episode, you’ll learn:

• The evolving landscape of webinars and how to adapt them for modern audiences
• Insights from non-traditional marketers to enhance your own webinar strategies
• The benefits of shorter, more focused webinars
• The importance of providing actionable content in your presentations
• Tips for creating impactful and concise sales pitches during webinars

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