Even if you don't use TikTok for business, there are a lot of potential ramifications of a TikTok ban. In this three (four?!) part series, I'm exploring the significant impact it could have on small businesses and the creator economy. With TikTok contributing an impressive $24.2 billion to the U.S. economy in 2023, including $15 billion from small businesses alone, the impending loss of the platform raises urgent questions about audience growth and marketing strategies. The discussion highlights the cultural shifts that TikTok has fostered, such as the normalization of raw and unfiltered content, which has influenced both online and offline interactions. As the conversation unfolds, listeners are encouraged to consider the risks of platform dependency and the importance of diversifying their marketing efforts. The episode wraps up with actionable steps for creators and businesses to secure their online presence and adapt to the changing digital landscape.

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