Personal branding is essential for anyone looking to stand out and be known for their unique contributions. In this podcast, we're chatting through how to build a personal brand through practical, actionable steps rather than vague advice. She emphasizes the importance of understanding your core values, mission, and the audience you wish to serve. By breaking down the components of a personal brand, such as content creation, visuals, and the overall vibe you present, Victoria provides listeners with the tools they need to stop being a best-kept secret. Tune in for insights on how to position yourself effectively and start making an impact in your industry today.

Takeaways:

• Personal branding involves finding the intersection between how you see yourself and how others perceive you.
• To start building your personal brand, focus on your core values and mission statement.
• Creating content around four specific pillars can help maintain focus and consistency online.
• It's essential to establish both owned and rented homes for your personal brand presence.
• Authenticity in personal branding means aligning your online persona with your real-life self.
• Determining your target audience is crucial for effective personal branding and content creation.