Subscription Box Basics

5 Characteristics of a good sub box


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In this episode, subscription box coaches Julie and Renae discuss five key characteristics of a good subscription box. Now let's be real...there are far more than 5, but these are some of the impactful AND give you a good starting point!

Does your box...

  1. Solves a pain point
  2. Serves a specific niche
  3. Incorporate experiential factors
  4. Include high-quality, thoughtfully curated products
  5. Is sustainable over time

We emphasize the importance of these characteristics for subscription box businesses and encourage you to evaluate your own boxes based on these criteria. 


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Subscription Box BasicsBy Julie Ball + Renae Gonzalez

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