Have you thought about taking your subscription box business from a side hustle to a full-time gig?

It’s absolutely possible. I did it and so have many members of Launch Your Box. 

But… 

Before you quit your full-time job or make any major changes to your business, you need to ask - and answer - some questions. And you need to get really comfortable with your financial details, business and personal. 

Take your time and get real about what your goals are. Are you currently working 40/50/60 hours a week and want to work less? Do you want to make more income than you have been? 

The truth is, you can get there. But you’ll need to make a plan and work that plan. Start by asking yourself these four questions: 

• What is the income you need to replace? 

• What is the survival income you need to cover your bare bones expenses every month? 

• What portion of that survival income can be covered by someone else (spouse, parents, roommates)? 

• What is the initial investment you’ll need for your business (products, supplies, packaging, tech)? 

Understand that your business will need to be profitable before you can pay yourself. That takes time. It took me 9 months before I was able to pay myself a regular paycheck. 8 ½ years later, I pay myself a very nice salary and also pay the salaries of more than 20 employees. 

Join me for this episode as I take you on my journey from tiny side hustle making $200 a month to where I am now, running two multi seven-figure businesses, answering those questions, knowing my numbers, and making careful decisions every step of the way.  

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Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today! 

This past year in my business was filled with wins, challenges, and hard-earned lessons. And that’s okay. Because being an entrepreneur, and especially a subscription box owner, isn’t as glamorous as the internet sometimes makes it seem. It’s more like a rollercoaster – holding on tight through the highs, the lows, and all the in-betweens. In this episode, I’m taking you behind the scenes of my business, sharing the good, the bad, and the downright frustrating moments.

Why share all of this with you? You know I believe in being transparent. And I want to inspire you to take a good look at your own business, reflect on your year, and use those insights to propel you into 2025, making it your best year yet! 

Looking back helps us see what worked, what didn’t, and how we can grow. As entrepreneurs, it’s easy to focus on where we fell short. I’m challenging you to shift your mindset to celebrate the progress you’ve made instead.

I started my subscription box business in 2017. To date, I’ve surpassed $10 million in revenue. That’s the gain I choose to focus on, even when things don’t go as planned. And there were definitely some times this year when things didn’t go to plan. 

Entrepreneurship isn’t easy, but it’s worth it. By reflecting on your year, focusing on the gains, and staying intentional with your plans for 2025 you can set yourself up for success.

Join me for this episode where I take an honest look at my subscription box business—and challenge you to reflect on 2024 in your business. Tune in and let’s dive into the lessons of the year!

Resources Mentioned in This Episode:

The Ed Mylett Show (Podcast)

The Gap and The Gain by Dan Sullivan and Benjamin Hardy

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“If you’ve been thinking about starting a podcast, now is the perfect time.” - Sarah Heeter. 

My podcast producer, Sarah Heeter, joined me for today’s episode to talk about all things podcast. We talked about the benefits of podcasting and why starting a niche-specific podcast could be a valuable part of your audience-building strategy. Sarah knows a LOT about podcasts. After all, she helped me start this podcast and grow it to more than 200,000 downloads in 18 months and a ranking in the top 1.5% of podcasts globally. She’s also a member of Launch Your Box. 

If you’re wondering if podcasts can be a valuable part of an audience-building strategy for subscription box owners, the answer is yes! I mentioned I have more than 200,000 episode downloads in only 18 months. Compare that to my social media audience. It has taken me years to grow my Facebook and IG followers to a combined 20,000. And if you’re wondering if there’s room for another podcast - for your podcast - the answer is also yes. Studies show more than half of people over 12 listen to podcasts and, on average, each listens to 7 podcasts! 

There are several benefits to podcasts when it comes to connecting with your audience. 

It can be daunting to think about what you would talk to your audience about each week. Many people worry they’ll run out of things to say. If you’re serving your niche, and know your audience well, that shouldn’t be a problem. Sarah suggests brainstorming a list of possible topics by asking yourself: 

Use what you learned about your ideal customer in my FREE 6 in 60 Workshop to help you get started. 

Join me for this episode as Sarah shares so much knowledge about why subscription box owners should consider starting a podcast, how to decide what to talk about, and why it’s very possible to DIY your podcast. 

Important Links: 

• 6 in 60 Workshop

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Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today! 

Are you sitting on extra inventory as we near the end of the year? For most of you, sales are strong right now. You're filling holiday orders and managing all that comes with this busy season. But as the end of the year draws near, it’s time to liquidate leftover stock. 

Why is liquidating inventory important? 

Liquidating inventory frees up your cash flow, opens up room on your shelves, reduces taxable assets, and prepares you for a fresh start. 

In this episode, I’m sharing 4 strategies to liquidate products. Don’t sit on unnecessary inventory. Liquidate it before the end of the year and avoid dragging old stock into the new year.  

Flash sales are quick, time-sensitive sales. They’re also one of the best ways to move product FAST. Create urgency, scarcity, and excitement! 

We’ve been talking about product bundles for all of Q4. Continue selling these through the holidays and to the end of the year – they hold a lot of value and make great gifts. 

3 - Offer Mystery Boxes

You and your customers will have so much fun with this one! After all, who doesn’t love a good surprise? Mystery Boxes are more than just fun; they’re also an effective way to clear inventory. 

4 - Social Media Sales Events

 Put social media to work for you! Social media is your best friend when it comes to liquidating inventory quickly. Use it to host a sales event. 

Of course, you can’t just plan these events. You need to market them, too. Each event needs its own marketing campaign in order to be effective. 

Join me for this episode where I share 4 ways you can liquidate inventory before year-end. Let’s turn your inventory into cash and clear space for growth! 

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“Don’t bring that stale inventory into 2023!” - Sarah Williams 

Inventory is one of the biggest challenges product-based businesses face. Too much, not enough… and what happens if it doesn’t sell? Now, during this buying season, is the perfect time to liquidate any old or stale inventory you have sitting on your shelves. 

One of my favorite ways to move product and get old inventory off my shelves is by selling Mystery Boxes. They’re new, fresh, and fun for your customers and a GREAT way to reduce inventory without putting clearance tags all over everything. 

Whether you made a bad buy (been there), overbought for your subscription box (yep, been there, too), or you’ve just had a slower year than last year and need to move some product quickly, Mystery Boxes are a great strategy. 

The goal is to get your money back. Don’t focus on making a large profit or even a profit at all. Focus on getting the cash you spent on the items back in your bank account and getting space back on your shelves. 

The excitement of a Mystery Box is not knowing what’s inside! 

These Mystery Boxes won’t all be the same. If you have 20 of one item and 30 of another, you can still make 50 boxes. Just make sure the items you’re putting in the boxes have a similar size and value. 

Get excited about these Mystery Boxes and start teasing your audience about a week before you’ll start selling them. Go LIVE, let your audience see how excited you are, and show them one of the boxes and how FULL it is! Talk about the value! 

Do you have inventory you need to liquidate? It’s time to let go of old product and start fresh in the new year. Join me for this episode to learn how to create your own Mystery Boxes and start liquidating!

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Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today! 

Entrepreneurial overwhelm is part being a small business owner, especially during the 4th quarter. But that doesn’t mean feeling overwhelmed is a fact of entrepreneurial life you can’t do anything about. 

Overwhelm leads to two things: burnout and bad decisions. Burnout is bad for your health – physically, mentally, and emotionally. And bad decisions can cost your business a LOT of money. 

I have 10 practical strategies you can use to reduce overwhelm and stay focused not only during Q4, but all year long. 

Start planning well in advance in order to stay ahead. Don’t have a plan for Q4 yet? Start now and plan for the rest of the year to ease last-minute pressure. Then start planning for next year. 

Prioritizing self-care doesn’t mean spending a day (or a weekend) at the spa. But when you can, do that, too! Instead, create simple, non-negotiable daily rituals like morning coffee or evening baths. Things that restore your energy and reduce the chance of burnout.

Yes, these are basic needs. But… When things get busy, especially during the 4th quarter, it’s easy to neglect basic needs. Your body knows what it needs – regular hydration and quality sleep are essential for productivity and mental clarity… even during busy seasons. 

Your inbox is a time suck. Avoid checking your emails constantly. Silence notifications and set aside specific times to handle emails. This simple switch allows you to avoid interruptions throughout your day.  

Have you ever lost track of time because you were scrolling on social media and got sucked in? Of course you have. We all have! Set aside times for social media, especially if it's a necessary part of your business operations. 

Boundaries are necessary and healthy for everyone, including entrepreneurs. Define boundaries for yourself, your team, and your customers. This allows you to keep personal time sacred and avoid overwork. 

As a leader, help your team manage their tasks by giving them a clear focus each day. This allows them to manage their own overwhelm and handle whatever the day brings calmly. 

Multitasking does not lead to greater efficiency. The opposite is actually true. Instead, focus on one type of task at a time, like emails or order processing. You’ll improve efficiency and reduce errors caused by frequent task-switching. 

No is a complete sentence. If saying yes to a request adds undo stress, it’s okay to decline. Keeping a “no mindset” opens up time for self-care and focused priorities.  

How you end your day has a big effect on your stress level and feelings of overwhelm. Close each day by reviewing tasks, celebrating small wins, and moving unfinished tasks to the next day. An end-of-day routine creates closure, reduces stress, and helps you sleep better!  

Join me for this episode where I share 10 tips for managing entrepreneurial overwhelm during the 4th quarter and beyond. Grab your notebook… !

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Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today! 

“Stand tall and own your buying power.” 

Is this going to be the year you find new sources for products? Have you been curious about how to order products from overseas manufacturers? Are you wondering what Alibaba is and why so many subscription box owners use it to order products at great prices? 

If any of those sound like you, this episode is for you. Marissa Sayers joined me to take us through the process of ordering products through Alibaba. 

Marissa has a lot of experience sourcing products overseas and actually handles sourcing for my business. She does an incredible job because she is very detail-oriented and knows this process backward and forward.  

Marissa gave us a detailed outline of the steps of sourcing products directly from a manufacturer. 

Realize this process takes time. Plan for 90-120 days to work through it from start to finish. In other words - Alibaba is not for panic buying! 

It’s important to remember that at the same time you’re vetting a manufacturer, they are vetting you. Coming to them from a place of knowledge will give you confidence. 

Marissa also talked about how you can work with her if you need help sourcing products. She has limited spots available to work with her and gives priority to my people. Make sure you let her know if you’re a podcast listener or member of Launch Your Box.   

As a subscription box owner, you order large quantities of products every month. When you decide to step into this world of overseas sourcing, stand tall and own your buying power! 

Join me for this episode as Marissa takes us through her process of sourcing products through Alibaba, step by step. You’ll learn what to look for, what to ask for, and what to never, ever compromise on. If you’re ready to source products from overseas, this is a can’t-miss episode. Grab a notebook and pen - you’re going to take a LOT of notes.   

Learn how to bypass the middlemen and wholesalers by sourcing on Alibaba!

Sourcing Courses 101 & 201 - https://marissa-sayers.mykajabi.com/a/2147542513/F2huURQN

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Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!

It’s the 4th quarter—also known as the busiest, craziest time of the year for product-based business owners! You've planned your 4th quarter promotions and products are arriving, but have you thought about the logistics of fulfilling and shipping all those orders? 

In this episode, I share shipping hacks and strategies to help subscription box owners and product-based businesses navigate our busiest quarter… and stay sane doing it! 

Research Shipping Carrier Cut-off Dates & Have Options 

The holiday rush can be chaotic, but with these tips, you’ll feel more prepared than ever to tackle Q4. 

Have a shipping manager or team? Have them listen to this episode to boost efficiency and reduce holiday chaos in your shop!

Join me for this episode where I share fulfillment & shipping strategies to help subscription box owners and product-based businesses navigate the busiest, craziest time of year - the 4th quarter. Grab your coffee (or something stronger!) and let’s dive in!

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“More emails equals more sales!” - Sarah Williams 

We’re more than halfway through the 4th quarter. For product sellers, it’s the busiest time of the year. It’s also our best chance to make some serious revenue. You’re probably feeling tired and maybe even overwhelmed. I’m tired, too. Rest when you can and then get to work. There are some things you can do now that will give your 4th quarter sales a major boost.

We create different types of email content during the first three quarters of the year. Email opt-ins with welcome sequences, weekly newsletters, and emails to share blog posts or podcast episodes. We’re serving our audience by providing value. 

The 4th quarter is different. During the 4th quarter, we SERVE our audiences by SELLING. We help them shop. Your customers want to shop — it’s your job to get your products in front of them. 

How can you leverage that email list you’ve spent all year building? 

The key to success is not to overthink it. These emails should be short on copy and get right to the point. Include great images and a clear call to action. Follow up your email with social media posts to match and send a text to your text list! 

Join me for this episode as I share four simple ways you can leverage email marketing to bring more revenue into your business during the 4th quarter. More emails equals more sales. It’s time to get to work! 

Join me in all the places: 

Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today! 

The 4th Quarter is here! It’s the busiest shopping season of the year and a can’t-miss opportunity to bring more revenue into your subscription box business. If you haven’t started preparing for your 4th quarter promotions, it’s time to start. 

This episode is all about maximizing your 4th quarter sales by tapping into your existing audience and subscriber base.

I’m sharing five promotions you can run this season. You’ll serve your audience by making gift-giving easy and bring more revenue into your business. 

The holiday gift box is not one of your regular subscription boxes. Instead, it’s a one-time box that your audience can buy for someone on their gift list… or even for themselves (we encourage this!) 

A holiday box is a great way to increase your subscriber base. Make it easy for a holiday box recipient to become a subscriber. 

Presale these boxes in October or early November to allow for as many sales as possible and to give you time to get inventory in, pack, and ship well before holiday shipping deadlines. 

I pre-sell holiday gift boxes every year. My audience knows to expect them and they sell out every year! 

Plan this launch in October or early November. Grab people’s attention before they get too far into the noise of holiday shopping for others – when they’re still shopping for themselves. 

Use this launch to generate FOMO about your upcoming boxes! Add a free bonus gift to get your audience excited and help you gain subscribers before the end of the year. 

3 - Gift Subscriptions

This is one of the easiest promotions you can run. I run a gift subscription promotion once a year – around Black Friday. 

I add excitement and fun by offering a free month for a 6-month subscription or 2 free months for a 12-month subscription! Gift subscriptions bring revenue in upfront and fulfillment doesn’t start until after the first of the year when the holiday craziness is over! 

4 - Curated Boxes

Having excess inventory is the nature of the beast when you’re a subscription box owner. Put that inventory to use by curating new one-time boxes. These boxes are perfect for gift-giving. Remember, this is your opportunity to serve your audience by making gift-giving easy! 

Give these boxes new names and get creative! Remember, you’re not ordering new items for these boxes, you’re simply curating a new experience using items you already have. 

5 - Mystery Boxes

Mystery boxes are a great way to get rid of excess inventory! Don’t worry about careful curation, these boxes are about packing them full of value and making it fun for your customers. They’re also about earning extra revenue and clearing out inventory that’s taking up extra space so you don’t carry it into the new year.  

If you haven’t run multiple 4th quarter promotions in the past, don’t try to do all five! Instead, choose 2-3 and start planning now. These promotions are a great way to maximize sales during this most important time of the year. 

Join me for this episode as I walk you through five promotions subscription box owners can run to maximize 4th quarter sales. 

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Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!