I’m sharing a real look inside my own subscription box business. Not the highlight reel. The actual numbers, the launches that worked, the one that didn’t, and the decisions that shaped where we’re headed in 2026.

The numbers never tell the whole story. But they also never lie. Always start by looking at your numbers. 

I added 1,300 new subscribers in 2025. 

What surprised me most? Some of our biggest growth didn’t happen during launches at all.

What happened between launches mattered more than I expected.

May and September ended up being two of our strongest months. No cart open. No big push. Just momentum doing its job.

What made the difference? 

Staying visible instead of disappearing after launches

Treating email like a growth tool, not just a reminder

Paying close attention to who was already saying yes

That’s also why retention became such a big win this year:

I’m ending 2025 with a 94% retention rate

People weren’t just buying a box once, they were staying

One of my biggest - and somewhat unexpected wins - was my teacher tee subscription launch. My “baby subscription” doesn't always get a lot of attention. I ran a short, focused launch that doubled that subscription in just five days.

Revenue told one story. Profit told another.

After 8.5 years, I passed $6 million in subscription box sales. A huge milestone that felt great. But 2025 didn’t end up being a record year.

Revenue finished 4.8% down compared to the year before

Profit margins increased by 12%

That shift came from smarter buying, cleaner inventory, and fewer decisions made out of panic.

You can be down in revenue and still be building a healthier business.

Some things in 2025 were harder than they should’ve been.

We ran into backend issues that affected payments, cash flow, and retention. 

At the same time, social media visibility dropped hard. Content that used to perform just didn’t.

If you’ve ever felt like you’re doing everything right and still not seeing traction, you’re not imagining it. This was one of those years where pivoting mattered more than pushing.

Where I’m putting my energy in 2026.

I’m going all in on what’s already working.

That looks like:

Growing subscriptions earlier in the year instead of waiting

Putting more focus on email and paid ads between launches

Cutting tools, products, and offers that don’t earn their keep

Letting subscriptions lead instead of chasing one-off ideas

When I applied the 80/20 rule, the answer was obvious. Most of the revenue in my business comes from subscriptions. So that’s where the focus stays.

Before you plan anything, ask yourself this.

As you head into 2026, I want you thinking about three simple questions:

What worked - and how can you do more of it?

What didn’t - and what are you ready to let go of?

Where do you actually want to go in 2026 - and what needs to change to get there?

You don’t need more ideas. You need fewer, better decisions.

Join me for this episode for an honest look behind the scenes and a grounded way to think about what comes next in your own business.

And if you want support along the way, come join us inside Launch Your Box. You don’t have to figure this out alone.

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Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!

Have you thought about taking your subscription box business from a side hustle to a full-time gig?

It’s absolutely possible. I did it and so have many members of Launch Your Box. 

But… 

Before you quit your full-time job or make any major changes to your business, you need to ask - and answer - some questions. And you need to get really comfortable with your financial details, business and personal. 

Take your time and get real about what your goals are. Are you currently working 40/50/60 hours a week and want to work less? Do you want to make more income than you have been? 

The truth is, you can get there. But you’ll need to make a plan and work that plan. Start by asking yourself these four questions: 

Understand that your business will need to be profitable before you can pay yourself. That takes time. It took me 9 months before I was able to pay myself a regular paycheck. 8 ½ years later, I pay myself a very nice salary and also pay the salaries of more than 20 employees. 

Join me for this episode as I take you on my journey from tiny side hustle making $200 a month to where I am now, running two multi seven-figure businesses, answering those questions, knowing my numbers, and making careful decisions every step of the way.  

Important Links: 

Join me in all the places: 

Are you ready for ⁠ Launch Your Box⁠? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. ⁠ Join the waitlist⁠ today! 

You don’t need a photoshoot.You don’t need new content.And you definitely don’t need to overthink it.

In this Friday Fuel episode, I’m sharing how to turn what’s already sitting in your camera roll into real sales this weekend using photos and videos you’ve already taken.

If you’ve been telling yourself you’ll show up “when things are more polished,” this episode is your permission slip to stop waiting and start posting.

Your phone is full of content that sells, you just haven’t used it yet. I walk you through exactly what to look for in your camera roll, including:

Packing boxes

Unboxing moments

Stacked shipments

Labels, inserts, and flat lays

Sneak peeks of inventory

Your hands assembling boxes

Your workspace mid-ship

Even the messy, in-progress moments count. Especially those.

Your audience isn’t just buying a box. They’re buying from you.

In this episode, I explain why everyday, non-business photos build trust. And how trust leads to sales. Things like:

Your morning coffee while prepping orders

A walk outside while thinking through next month’s box

Your dog hanging out in the office

A messy work table before launch

A quick post office run

Travel photos with a behind-the-scenes caption

These aren’t filler posts. They’re connection builders.

A Simple 3-Day Posting Plan (Friday–Sunday)

I break it down into a realistic, no-stress weekend posting plan using only what’s already on your phone.

Friday: Visibility & Light CTA

Reel or short clip (packing, organizing, workspace setup)

Casual text like: “Packing this month’s box. Want one?”

Simple static post with a clear link-in-bio CTA

Saturday: Show Value + Build Connection

Carousel showing what’s inside the box

Stories with behind-the-scenes clips, product shots, polls, or countdowns

A quick “can’t wait for these to go out” talking clip if you want

Sunday: Urgency + Final Push

Reel or story of boxes stacked or ready to ship

Static post with a detail shot

Clear urgency: “This box ships tomorrow. Last chance to grab yours.”

You don’t need to overthink it

You just need to scroll through your phone and post

Take Action: 

Pick one photo from your camera roll right now, write a quick caption, and post it before the end of the day.

And remember: 

Real moments sell.

Personality sells.

Connection with your audience sells.

And your camera roll already has everything you need.

Join me for this episode, where I’ll show you how to scroll your camera roll, pick a few everyday photos, and turn them into connection, visibility, and real sales this weekend. No new content, no overthinking, just action.

Join me in all the places:    

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Launch Your Box with Sarah Website 

Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!

If you’ve been sitting on a subscription box idea for way too long, this episode is for you.

In today’s episode, I’m breaking down 5 powerful reasons why 2026 is an incredible time to start a subscription box. Yes, even if you’ve been watching this space for years and wondering if it’s “too late.”

Spoiler alert: it’s not. Not even close.

We’ll talk about market opportunity, recurring revenue, loyal customers, and why subscription boxes continue to thrive. Especially for niche, well-positioned brands.

I get asked all the time: “Is it too late to start a subscription box?”The truth? The industry is still growing fast, and there is so much room for niche boxes done well.

The global subscription box market passed $37 billion in 2025

It’s projected to grow past $100 billion in the next few years

You don’t need a subscription box for everyone - just a box for your people. 

Reason #1: You Don’t Have to Constantly Sell

If you’ve ever felt stuck in the daily hustle of:

Posting

Emailing

Promoting

Starting over tomorrow

Subscription boxes allow you to sell once and get paid month after month, building revenue that compounds instead of resets.

In a world where:

Organic reach is down

Ads cost more

Attention is scattered

Recurring revenue brings stability and peace of mind.

Reason #2: You Build Loyal, Raving Fans

Subscribers open more emails and engage more deeply

Long-term subscribers turn into your best customers

Community is one of the biggest hidden benefits of a subscription box

(My average subscriber stays 17 months - and that relationship matters.)

Reason #3: The Product Is Already Sold

You’re buying inventory after customers have already said yes.

Less risk

Less waste

Easier planning

Better cash flow

And in 2026, customers want thoughtful, intentional products, not mass-produced clutter.

Reason #4: You Get to Create Something You Love

In a world full of:

Screens

Algorithms

AI-generated everything

A subscription box is different. It’s real. It’s tangible. It’s personal.

Whether your box is built around products, creativity, education, or connection, your passion becomes the experience, and your audience feels that.

Reason #5: Predictable, Consistent Revenue

Feast-and-famine sales cycles are exhausting.

Subscription boxes give you:

Stability

The ability to plan ahead

Freedom to hire help or take a break

Revenue that doesn’t disappear if one post flops

There is nothing like watching renewals hit your account month after month.

If you think it’s “too late,” here’s the shift to make:

The most successful subscription boxes aren’t broad. They’re specific.

People want to feel:

Seen

Connected

Part of something

If you’ve been waiting… This is your sign.

If you’re ready to move from thinking to planning, I want you to join me for my FREE 6 in 60 Workshop. In just 60 minutes, I’ll walk you through how to plan 6 months of subscription boxes that speak directly to your ideal customer. Whether you’re still brainstorming or ready to launch, this workshop will give you clarity and momentum.

Join me for this episode to hear why 2026 is a smart, strategic time to launch a subscription box. And how this business model can give you the stability, freedom, and momentum you’ve been craving.

Join me in all the places:    

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Launch Your Box with Sarah Website 

Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!

Feeling like you’re supposed to be everywhere online? Instagram. TikTok. Facebook. Pinterest. YouTube. Threads.

It’s exhausting. And for subscription box owners who are already sourcing products, packing boxes, fulfilling orders, and serving customers, it’s simply not realistic.

In this week’s Friday Fuel episode of the Launch Your Box Podcast, we’re talking about why trying to “be everywhere” is burning you out and how choosing two primary marketing channels plus email can simplify your strategy, free your time, and help you show up with more clarity and consistency.

The Mental Load of “Being Everywhere”

Most subscription box owners aren’t just creating content, they’re juggling every part of their business. When you’re told you must be on every platform, it adds guilt, pressure, and overwhelm.

Remember: You’re building a subscription box, not applying to be a full-time influencer.

Trying to chase every social media trend only spreads your energy thin and keeps you from showing up the way your audience needs you to.

Start with Momentum

Before you add anything new, look at what’s already working.

Are you consistently active on Instagram?

Does your Facebook group get good engagement?

Do your Pinterest pins get clicks?

Are your Stories getting replies?

You don’t need to reinvent the wheel. Build on what already has traction.Momentum is one of the most valuable assets in your business. Don’t ignore it to chase something shiny and new.

The 2 Channels plus Email Formula

Here’s your simple focus formula:

Choose 2 Primary Marketing Channels

Add Email Marketing Every Week

Pick your channels based on:

Where your audience already spends time

Where you can show up with consistency

What feels natural for you to maintain

Your mix might look like:

Instagram Reels & Facebook Lives

Pinterest & Blog posts

TikTok & Instagram Stories

But no matter what you choose, email is non-negotiable.

Your email list is the only audience you own, and it drives launches, waitlist signups, and sales.

If a social post flops, nobody sees it.But when you send an email? It lands in inboxes. That’s powerful.

Build a Repeatable Routine First

Most subscription box owners don’t need more platforms. They need more consistency.

Before asking “Where else should I be?”, ask:

“Am I showing up consistently here?”

“Does my audience know when to expect me?”

“Have I built my content muscle yet?”

Nail your routine on two channels plus email first. Then you can repurpose or expand once it feels easy.

Action Steps

Audit your energy and results: What’s working? What’s draining you?

Choose your 2 primary channels and commit to them for the next 90 days.

Send a weekly email (even a short one). Build the habit.

Don’t add more until you’ve built consistency where you already are.

You don’t need to be everywhere. You just need to be where it matters consistently.

Join me for this episode and find out why doing less can actually help you grow more. Two channels. Plus email. That’s it. And I’ll show you how to make it work.

Join me in all the places:    

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Launch Your Box with Sarah Website 

Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!

For many subscription box owners, the silent killer of conversions isn’t a lack of traffic, it’s unclear messaging.

Your box might be beautifully curated and full of value, but if visitors can’t understand what it is, who it’s for, and why it matters in 10 seconds or less, they’re leaving.

In this episode, Sarah breaks down exactly what strong subscription box messaging looks like, where most subscription box owners go wrong, and how to improve your message across your entire customer journey.

Messaging isn’t just your homepage headline. It’s the story you’re telling everywhere: on your sales page, product listing, Instagram bio, emails, checkout page, even your cancellation flow.

You understand your subscription box because you live in it, but your customer doesn’t. Clarity must come first.

The 3 Core Elements Every Message Must Include

Who is it for?

What do they get?

Why does it matter?

10 Common Messaging Mistakes

1.  Messaging That Is Too Vague or Generic

2. Only Listing Features, Not Benefits

3. Trying to Appeal to Everyone

4. Unclear or Missing Homepage Headline

5. Sales Page Lacks Structure or Detail

6. Misaligned Visuals

7. Weak CTA Language

8. Assuming People Already Know What Your Subscription Box Is

9. No Emotional Connection or Transformation

10. Inconsistent Messaging Across Platforms

Conduct an audit to evaluate your own message. Look at your:

Homepage (especially above the fold)

Sales page

Product page

Instagram bio

About page

Checkout flow

Emails - especially your welcome sequence

Subscription confirmation and cancellation flow

By the end, you’ll know exactly where your message is strong, and where it’s confusing your customer.

5 Action Steps to Improve Your Messaging This Week

Rewrite your homepage header

Add hooks to your sales page headings

Strengthen your product page with specifics and visuals

Create a simple voice guide for consistency

Get outside feedback from someone who isn’t familiar with your box

Great messaging isn’t about being clever. It’s about being clear. If your ideal customer can land on your page and instantly think, “Oh, this is for me,” you’ve done your job.

Listen to this episode to learn the 3 parts of strong messaging, the 10 mistakes that cost you subscribers, and the simple steps you can take this week to improve your conversions.

Join me in all the places:    

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Launch Your Box with Sarah Website 

Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!

Are you telling yourself you're "just not consistent"? That your schedule is the problem? That if life would just calm down for a minute, you’d finally make progress in your business?

I’m calling you out (with love)in this week’s Friday Fuel episode of The Launch Your Box Podcast. Because I’ve been there, too. And what I’m sharing in this 10-minute mindset reset might be exactly what you need to break through.

It all started with a stat I heard at a conference. Only 1.9% of women-owned businesses ever reach a million dollars in revenue. That number stopped me in my tracks. And it got me thinking about why so many subscription box businesses stall out before they ever really start.

Inside this episode, I’m walking you through the four barriers that are actually holding you back, and the simple shift that can move you forward starting today.

Get honest about what’s actually distracting you.

Stop chasing new strategies and start following the roadmap you already have.

Take back control of your numbers, including your profit margin.

Rethink the story you’ve been telling yourself about consistency.

Here’s the truth: You’re already consistent. You just haven’t chosen to be consistent in your business. Yet.

And that changes now.

Ask yourself:

What’s distracting me from growing my business?

Which of the 4 barriers is holding me back?

What’s ONE thing I can do every day for the next 7 days to show up differently?

You don’t need a 10-step plan. You need one simple action, on repeat.

Listen now and let’s make that shift together. Because million-dollar momentum doesn’t start with a perfect plan.

It starts with showing up.

Join me in all the places:    

⁠Facebook⁠

⁠Instagram⁠

⁠Launch Your Box with Sarah Website⁠ 

Are you ready for ⁠Launch Your Box⁠? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. ⁠Join the waitlist ⁠today! 

“Don’t bring that stale inventory into 2023!” - Sarah Williams 

Inventory is one of the biggest challenges product-based businesses face. Too much, not enough… and what happens if it doesn’t sell? Now, during this buying season, is the perfect time to liquidate any old or stale inventory you have sitting on your shelves. 

One of my favorite ways to move product and get old inventory off my shelves is by selling Mystery Boxes. They’re new, fresh, and fun for your customers and a GREAT way to reduce inventory without putting clearance tags all over everything. 

Whether you made a bad buy (been there), overbought for your subscription box (yep, been there, too), or you’ve just had a slower year than last year and need to move some product quickly, Mystery Boxes are a great strategy. 

The goal is to get your money back. Don’t focus on making a large profit or even a profit at all. Focus on getting the cash you spent on the items back in your bank account and getting space back on your shelves. 

The excitement of a Mystery Box is not knowing what’s inside! 

These Mystery Boxes won’t all be the same. If you have 20 of one item and 30 of another, you can still make 50 boxes. Just make sure the items you’re putting in the boxes have a similar size and value. 

Get excited about these Mystery Boxes and start teasing your audience about a week before you’ll start selling them. Go LIVE, let your audience see how excited you are, and show them one of the boxes and how FULL it is! Talk about the value! 

Do you have inventory you need to liquidate? It’s time to let go of old product and start fresh in the new year. Join me for this episode to learn how to create your own Mystery Boxes and start liquidating!

Join me in all the places: 

Are you ready for ⁠ Launch Your Box⁠? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. ⁠ Join the waitlist⁠ today! 

Have a million subscription box ideas, but no idea which one to launch?

You’re not alone. So many aspiring subscription box owners get stuck right here. Spinning in indecision. Afraid to choose the “wrong” idea. And waiting for clarity that never comes.

In this Friday Fuel episode of the Launch Your Box Podcast, I’m sharing a simple framework to help you move from overthinking to deciding.

Because the truth is, clarity doesn’t come from thinking harder. It comes from taking action.

If you’ve been stuck in idea overload, this is the mindset reset you need.

Instead of chasing the perfect idea:

1 – Acknowledge that “too many ideas” is a form of fear.Coming up with a long list of ideas feels productive. But really, it’s a sneaky way to stay safe. You can’t launch five boxes at once – and you don’t need to. You just need to pick one.

2 – Use the 3 C’s to filter your subscription box options.I walk you through a simple framework to help you evaluate your ideas and find the one with the clearest path forward. Choose the idea you can build momentum around now.

3 – Let go of the pressure to pick the perfect subscription box idea.Your first box doesn’t have to be your forever box. It just has to be the one you start with. And the faster you start, the faster you learn.

4 – Make the decision and move forward.Action builds confidence. Once you’ve chosen your direction, commit. Focus on progress, not perfection.

Your Friday Fuel Challenge:

Pick ONE idea and talk about it this week.

Share a post, send an email, or start building your waitlist around it.Because clarity follows action. And one focused idea is how you’ll finally launch your box.

Need help planning your first 6 boxes once you’ve picked your idea?Join my FREE 6 in 60 Workshop at⁠ 6in60workshop.com⁠

Join me in all the places:    

⁠Facebook⁠

⁠Instagram⁠

⁠Launch Your Box with Sarah Website⁠ 

Are you ready for ⁠Launch Your Box⁠? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. ⁠Join the waitlist ⁠today!

Have you gotten stuck trying to decide what to include in your subscription box? You want to give your subscribers everything they could possibly want - but you know it’s not possible to do that and stay profitable. It is so easy for new subscription box owners to overthink everything and end up overwhelmed. One subscription box owner decided to keep things simple - really simple - and now has more than 500 monthly subscribers! 

Meet Launch Your Box member Emily Vincent of The Polka Dot Poodle. Emily is creative and fun and loves to give gifts. She doesn’t just “give” gifts, though - she presents them in a way that makes them seem personal and extra special. Emily is passionate about gift-giving and adding the special touches that take a gift and turn it into an experience for the recipient. 

When Emily first started her business, she was creating all the things. She and I share a love for monograms and she was creating and monogramming products for her many customers. But she quickly found that creating the same item over and over again didn’t bring her joy. When she examined what she loved about her business, she realized what she really loved was designing gift tags for people to give the items she made as gifts. 

So Emily decided to focus on just that. Gift tags. She started a digital subscription where subscribers receive a digital file with that month’s designs and print them themselves. How easy is that?! No printing, no packing, no shipping. Emily’s workload is the same whether she has 10 subscribers or hundreds. 

Emily soon realized that some of her subscribers wanted to receive the gift tags already printed and ready to go. They wanted her to make things even easier and more convenient for them. She was happy to oblige and started another version of her subscription. For these subscribers, Emilly prints the physical gift tags and ships them - just the tags - to her subscribers. Still simple and easy to fulfill. 

Because Emily likes to serve her audience, she recently added another subscription. This one is more custom, more personalized, and more labor-intensive. And yes, it involves monograms. But Emily loves it and so do her subscribers. And she is careful not to take on more subscribers than she can comfortably handle. 

When Emily started her first subscription, she had 37 subscribers. That number has grown to more than 500 subscribers. 500 people who receive gift tags designed by Emily every month. 

Gift tags. How simple is that? 

Emily’s advice to anyone thinking about starting a subscription box? Just start. Develop your idea, create a landing page, grow your email list and social media followers, and just start. She promises it will be worth it. 

Join me for this episode and learn how Emily found subscription box success by focusing on what she loves to do and keeping things simple.

Find and follow Emily: 

Join me in all the places: 

Are you ready for ⁠Launch Your Box⁠? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. ⁠Join ⁠today!