Betsy Goodman of B Goods Lettering is back on the podcast, and wow—what a difference two years makes! When I last interviewed Betsy in October 2022 on episode 93, she had 118 subscribers to her Lettering Box and was using Instagram brilliantly to grow her audience. Fast forward to today, and she’s running two thriving physical subscription boxes, a digital membership, and has grown her subscriber base to 1800! 

In this episode, Betsy shares the incredible journey of scaling her business, the lessons she learned along the way, and the strategies that helped her reach her goal of quitting her full-time job.

Finding a niche that thrives

Betsy serves a very specific audience: people passionate about hand lettering and wax seals. By focusing on what they love, she’s created products they can’t wait to subscribe to.

The power of audience polling

Betsy didn’t just guess what her audience wanted next; she asked them! That’s how she discovered her followers were eager for a Wax Seal subscription.

Launching a second subscription successfully

Betsy took what she learned inside Launch Your Box and started The Wax Seal Club with 50 subscribers. Today, it has 1,200 subscribers!

Balancing physical & digital offers

Inspired by an episode of The Launch Your Box Podcast featuring my Mastermind members who hit $1M in annual revenue, Betsy realized she needed monthly recurring revenue to stabilize her income. That led to the launch of her digital membership, The Script & Seal Society, where Betsy teaches exclusive hand lettering and wax seal projects LIVE three times a month.

Overcoming the challenges of growth

From fulfilling boxes out of her basement to hiring help and managing product delays, Betsy shares what it’s really like to scale a subscription business.

Hitting major milestones

Betsy recently quit her full-time job and is now focusing on growing her business even further—with a goal to move out of her basement and into a dedicated space in 2025!

Betsy’s Best Advice for Subscription Box Owners:

Think about your customer first. What else would help them? What else do they need?

Ask your audience! They’ll tell you exactly what they want—if you’re willing to listen.

Be willing to try something new. Don’t be afraid to try and don’t give up!

Betsy’s story is proof that when you take action, listen to your audience, and stay consistent, serious growth is possible. If you’re thinking about adding another revenue stream to your business—whether it’s a second subscription, a digital membership, or something else entirely—you won’t want to miss this episode!

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Scaling your subscription box business isn’t just about making more money—it’s about building a business that works for you, instead of you working for it.

Are you stuck in the day-to-day grind, feeling like growth is just out of reach, or afraid that scaling will be overwhelming (or expensive!)? Then this episode is for you.

When I first launched my subscription box, my goal was 100 subscribers. That felt HUGE. I never imagined I’d be where I am today—packing thousands of boxes every month. 

But if you don’t plan for growth, you’ll eventually hit a ceiling. I learned this the hard way. At one point, I was packing boxes 10 hours a day, running two embroidery machines nonstop, and trying to juggle everything myself. That wasn’t sustainable. The business had grown, but I hadn’t scaled—yet.

Scaling is about more than just more subscribers and more revenue. It’s creating systems and processes that allow you to grow without burning out. 

Growth is not the same thing as scaling. 

Fear holds us back. In order to scale, you need to shift your mindset away from, “What if I fail?” or “What if I can’t handle the growth?” Instead, your mindset needs to be, “Scaling is not about perfection. It’s about progress.” 

Investing in tools, people, or systems can feel risky. But those risks pay off. 

There will be challenges. There will be setbacks. Look at these as opportunities to learn and continue moving forward. 

Not everyone is ready to scale. But how can you know if you are ready? If you’re ready to scale, you have:  

If you’re not sure you’re ready to scale, take some time to reflect and ask yourself: 

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Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!

Do you think growing your subscription means spending tons of money on ads? It doesn’t need to be that way! There are so many low and even no-cost ways to market and grow your subscription box business.  

The bottom line? You can’t rely on just one marketing channel or strategy. You need to build a multi-channel marketing plan, layering one type of marketing on top of another. Don’t worry - building this plan doesn’t have to be time-consuming or costly. 

I’m sharing seven cost-effective ways to market your subscription box business. But I don’t want you to try to implement all of them at the same time! If you’re just getting started, choose one, get consistent with it and then layer on another. If you’re already doing one or more of these, choose another one to add to your marketing plan. 

1. In person events. 

Take one of these ideas and build it into your routine. Get comfortable and consistent with it. Then layer in another strategy. Continue to grow your audience, reach more of the right people, and ultimately gain new subscribers. 

You can’t rely on one marketing channel or strategy. And you don’t need to spend a lot of money on ads to market effectively. Join me for this episode as I take you through seven cost-effective ways to market your subscription box. 

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Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today! 

In this episode of The Launch Your Box Podcast, we’re diving into 4 productivity hacks that will help subscription box owners save time, reduce stress, and grow their businesses more efficiently.

1 - Avoid Task Switching

Set boundaries to allow you to focus on one task at a time.

2 - Batch Your Work

Focusing on a single task allows your brain to get into a flow. This improves concentration and efficiency.

3 - Use Time Blocking

Time blocking is all about intentionally planning your day or week, dedicating specific blocks of time to specific tasks (hello, batching work).

Add these blocks to your calendar and treat them like appointments! Consider using a timer (I do) to stay focused and keep you from getting off track.

3 - Use Project Management Tools

Project Management tools like Asana, Trello, and others can help you keep track of tasks, deadlines, and team responsibilities. Trust me, they work a lot better than writing notes in multiple notebooks and on sticky notes!

Each has its pros and cons. You can decide which works best for your time or, like we do, use both. If you’re not using a project management tool yet, start small. Choose one simple task and start managing it in Trello or Asana. You’ll be surprised at the difference it makes. Game changer!

Make running your subscription box business more manageable. Join me for this episode and start implementing these 4 game-changing productivity hacks today!

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On this episode of the Launch Your Box podcast, meet Jenny Finke of Love Me Gluten Free. Jenny didn’t just pivot from blogging to launching her subscription box—she sold out her first 125 boxes in just two hours and now has over 1,200 subscribers in less than a year! 

Jenny launched a blog where she shared recipes, stories, products, advice, and more. She ran the blog for over 10 years and had several million readers. Jenny wrote a book and amassed a sizable social media following. Her newsletter went out weekly to more than 24,000 readers. She made income through ads, sponsorships, and affiliate marketing. 

In 2023, everything changed. The algorithm that was so helpful in the past, directing people to Jenny’s content who needed it, changed. Many successful bloggers were throwing in the towel and returning to corporate jobs. Jenny knew she needed a new way to serve her community and save her business. 

Jenny saw a need. Her audience wanted a subscription box but needed to know they could trust the safety of the items. And Jenny knew she could deliver. 

Jenny already had an audience, but needed to learn how to start and manage a subscription box business. She needed to build relationships with brands who would supply items for her box. 

Jenny joined Launch Your Box and jumped right in. She set a 90 day plan to launch her box with a launch date in April 2024. 

Jenny crunched the numbers and decided to make up 125 boxes to offer during her subscription box launch. She sold all 125 in less than two hours! Jenny went back to her vendors and asked if they had 25 more of the items in the box. They did and she offered the additional 25 boxes to her audience. All were gone that first day. 150 subscribers in one day. 

An incredible result for a first launch. 

Jenny’s Love Me Gluten Free subscription box has continued to grow, adding subscribers every month. For the first several months, fulfillment took place in Jenny’s basement. That meant capping growth at 300 subscribers until they found a warehouse space. 

Jenny moved her business into the warehouse space which allowed her to add more subscribers. Nine months after launching they have 1200 subscribers and are already outgrowing this new space. 

Jenny’s business didn’t just survive the changes to Google’s algorithm. It evolved and is thriving. All because Jenny wasn’t afraid to pivot. She knew she wanted to stay in the gluten-free industry. She knew she wanted to continue to serve her loyal audience. They needed her expertise. They trusted her. And now she provides them with products they can trust. 

Jenny’s advice for other bloggers who are struggling is to pivot and look to diversify their revenue streams. She believes many could benefit from starting a subscription box - just like she did. A subscription box is another way to serve an audience you’ve spent so much time nurturing, growing, and serving. 

Join me on this episode to hear Jenny’s inspiring journey, how she solved a problem her audience desperately needed a solution to, and her advice for anyone needing to pivot in their business. Don’t miss it!

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Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today! 

What one thing can you do in your business every single day that would help you be the most successful? Work to build and grow your email list! 

If you’re not replenishing the pool of people you’re selling to, you won’t be able to grow your business the way you want to. Growing your email list gets new, fresh eyes on your stuff. It allows you to present your offer to new people. And that allows you to grow. 

One of my main goals for my business in 2023 was to double the size of my email list. I challenged the ladies in my Elevate Mastermind to make growing their lists one of their goals for 2023 and now I’m challenging you to do the same thing.  

List-building activities need to be at work in your business every day. I’m sharing ten different ways you can build your email list. And no, you don’t need to do all of them at once. 

Note: Make it clear to people that they will be receiving emails from you when they provide their email addresses. 

Pick one thing to work on right now. Get that going and then add in another strategy. The more of these you do, the more people you’ll reach and the more people you’ll add to your email list. 

Join me for this episode where I challenge you to grow your business by growing your email list this year and give you 10 simple ways to do it!  

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Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today! 

In this episode, we’re talking with Denise Parkes of The Crafty DIYer. Denise and I know each other well. She’s a member of Launch Your Box, Scale Your Box, and my Elevate Mastermind. As one of my Mastermind Ladies, I get to see Denise in person 3 times a year! Her strength and the story of the last year in her business inspire me and the other members of our Mastermind. It will inspire you, too. 

Denise is an artist and a crafter. She is passionate about teaching others to enjoy crafting. Denise serves mainly women over the age of 60 and, by going LIVE six days a week for a long time, had built up a devoted following. 

When Denise learned about me and my annual Subscription Box Week, she joined right away. During that week, Denise got to know me and my teaching style as well as what she could expect inside Launch Your Box.

Denise was convinced a subscription box was the right next step for her. She actually launched during Subscription Box Week (remember she already had a large audience) and got 120 subscribers! 

Denise’s subscription box grew quickly and soon she needed to rent warehouse space to handle inventory and fulfillment. But all was not well inside Denise’s business. Denise and her business reside in Canada where shipping costs are prohibitive. She simply couldn’t afford to ship to her largely US based subscribers, or even those in her own country. Shipping costs were eating up all of her profits. 

Denise was also dealing with health issues and found herself stressed and unhappy. Her business in its current form was no longer serving her. She knew she still needed to make an income, but couldn’t go on as she was.  

But Denise is someone who gets back up and figures things out. And during our September 2023 Mastermind Retreat, she did just that. There is power in being in a room with other smart, like-minded businesswomen who want the best for you. 

Denise realized the way forward was with printables – no shipping required! She’d had a super successful printable lead magnet in place to grow her list and further proved the viability of her idea by selling one-off printables. When she was able to get out of her warehouse lease,

Denise felt able to start from scratch again… even though doing so was scary. 

Starting from scratch for Denise meant “doing everything Sarah teaches.” 

The Digital Print Clubhouse launch was a big success – 150 subscribers big. And it has continued to grow. Denise now has more than 400 subscribers and celebrated hitting 6-figures only 10 months after making this major pivot. 

So what’s different now? 

Denise talks about the importance of being around women who support and understand her – like the ones found inside Launch Your Box. She also reminds us of the importance of not worrying about what anyone else thinks and resisting the urge to compare yourself to anyone else. 

Pivoting was necessary for Denise’s business to survive. And now she’s not only surviving, she’s thriving… and celebrating hitting six-figures in less than a year! 

Join me for this episode as Denise and I talk about realizing when it's time to pivot, working through the fear, and coming out stronger… oh, and reaching six-figures in revenue in less than a year! 

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Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!

Have you thought about taking your subscription box business from a side hustle to a full-time gig?

It’s absolutely possible. I did it and so have many members of Launch Your Box. 

But… 

Before you quit your full-time job or make any major changes to your business, you need to ask - and answer - some questions. And you need to get really comfortable with your financial details, business and personal. 

Take your time and get real about what your goals are. Are you currently working 40/50/60 hours a week and want to work less? Do you want to make more income than you have been? 

The truth is, you can get there. But you’ll need to make a plan and work that plan. Start by asking yourself these four questions: 

• What is the income you need to replace? 

• What is the survival income you need to cover your bare bones expenses every month? 

• What portion of that survival income can be covered by someone else (spouse, parents, roommates)? 

• What is the initial investment you’ll need for your business (products, supplies, packaging, tech)? 

Understand that your business will need to be profitable before you can pay yourself. That takes time. It took me 9 months before I was able to pay myself a regular paycheck. 8 ½ years later, I pay myself a very nice salary and also pay the salaries of more than 20 employees. 

Join me for this episode as I take you on my journey from tiny side hustle making $200 a month to where I am now, running two multi seven-figure businesses, answering those questions, knowing my numbers, and making careful decisions every step of the way.  

Important Links: 

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• Facebook

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Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today! 

This past year in my business was filled with wins, challenges, and hard-earned lessons. And that’s okay. Because being an entrepreneur, and especially a subscription box owner, isn’t as glamorous as the internet sometimes makes it seem. It’s more like a rollercoaster – holding on tight through the highs, the lows, and all the in-betweens. In this episode, I’m taking you behind the scenes of my business, sharing the good, the bad, and the downright frustrating moments.

Why share all of this with you? You know I believe in being transparent. And I want to inspire you to take a good look at your own business, reflect on your year, and use those insights to propel you into 2025, making it your best year yet! 

Looking back helps us see what worked, what didn’t, and how we can grow. As entrepreneurs, it’s easy to focus on where we fell short. I’m challenging you to shift your mindset to celebrate the progress you’ve made instead.

I started my subscription box business in 2017. To date, I’ve surpassed $10 million in revenue. That’s the gain I choose to focus on, even when things don’t go as planned. And there were definitely some times this year when things didn’t go to plan. 

Entrepreneurship isn’t easy, but it’s worth it. By reflecting on your year, focusing on the gains, and staying intentional with your plans for 2025 you can set yourself up for success.

Join me for this episode where I take an honest look at my subscription box business—and challenge you to reflect on 2024 in your business. Tune in and let’s dive into the lessons of the year!

Resources Mentioned in This Episode:

The Ed Mylett Show (Podcast)

The Gap and The Gain by Dan Sullivan and Benjamin Hardy

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“If you’ve been thinking about starting a podcast, now is the perfect time.” - Sarah Heeter. 

My podcast producer, Sarah Heeter, joined me for today’s episode to talk about all things podcast. We talked about the benefits of podcasting and why starting a niche-specific podcast could be a valuable part of your audience-building strategy. Sarah knows a LOT about podcasts. After all, she helped me start this podcast and grow it to more than 200,000 downloads in 18 months and a ranking in the top 1.5% of podcasts globally. She’s also a member of Launch Your Box. 

If you’re wondering if podcasts can be a valuable part of an audience-building strategy for subscription box owners, the answer is yes! I mentioned I have more than 200,000 episode downloads in only 18 months. Compare that to my social media audience. It has taken me years to grow my Facebook and IG followers to a combined 20,000. And if you’re wondering if there’s room for another podcast - for your podcast - the answer is also yes. Studies show more than half of people over 12 listen to podcasts and, on average, each listens to 7 podcasts! 

There are several benefits to podcasts when it comes to connecting with your audience. 

It can be daunting to think about what you would talk to your audience about each week. Many people worry they’ll run out of things to say. If you’re serving your niche, and know your audience well, that shouldn’t be a problem. Sarah suggests brainstorming a list of possible topics by asking yourself: 

Use what you learned about your ideal customer in my FREE 6 in 60 Workshop to help you get started. 

Join me for this episode as Sarah shares so much knowledge about why subscription box owners should consider starting a podcast, how to decide what to talk about, and why it’s very possible to DIY your podcast. 

Important Links: 

• 6 in 60 Workshop

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Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!