Are cheap leads actually helping your subscription box grow… or are they quietly wasting your money?

In this episode of Subscription Box Answers, we’re talking about one of the biggest mistakes I see subscription box owners make when running Facebook and Instagram ads.

They launch a lead campaign, start getting $1 or $2 leads, and think everything is working perfectly…

But a few weeks later, they realise something important:

Nobody is buying.

The truth is Meta is extremely good at finding exactly what you ask for. If you ask for cheap leads, it will find people who complete forms. That doesn’t always mean it will find people ready to become paying customers.

In this episode of Subscription Box Answers, I’m giving you an important reminder…

Not all revenue is created equal.

Some revenue is good, the kind that actually makes your business stronger, grows your profit, and puts money in your pocket.

But some revenue is bad revenue…

It gives you that big dopamine hit when you see sales coming in 😂

The Stripe notifications are flying.

The numbers look amazing.

But behind the scenes?

You’re losing money on every customer.

And that type of growth can kill your subscription box faster than standing still.

In this episode, I break down the difference between revenue that grows your business… and revenue that quietly destroys it.

Because the goal isn’t just more sales.

The goal is building a subscription box that actually makes money.

On this episode of Subscription Box Answers, we discuss how to maximise the value of your subscription box business when it comes time to sell. 

We cover why the best exits are planned months, sometimes years in advance, and how identifying the right type of buyer can dramatically increase what your business is worth.

If you're planning on selling your subscription box at any point in the future and want to make the process as smooth as possible while maximising the amount of money you walk away with, this episode is for you.

In the last episode, I talked about action faking and how it can quietly destroy your subscription box business while wasting huge amounts of your time and money.

In this episode, we're flipping that on its head.

I'm going to share 8 things that will actually move the needle in your subscription box business and help you generate more revenue.

No fluff. No busy work. Just practical strategies that can make a real difference to your growth, profitability, and long-term success.

If you're serious about building a subscription box business that lasts, this is an episode you won't want to miss.

In this episode, I talk about one of the biggest mistakes I see entrepreneurs make over and over again: action faking.

After building BusterBox to over $15 million in sales and coaching hundreds of subscription box founders, I've realised that most people don't fail because they aren't working hard, they fail because they're working on the wrong things.

From obsessing over logos and branding to buying endless courses, attending networking events and spending hours creating content instead of selling, it's easy to mistake being busy for making progress.

In this episode, I share why the founders who succeed are the ones who take imperfect action, launch before they're ready and spend their time on revenue-producing activities instead of looking busy.

If you've ever felt like you're working flat out but your business isn't moving forward, this episode will help you refocus on what actually matters.

I hope you enjoy it!

Summer can be a challenging time for subscription box businesses.

Customers are going on holidays, spending more money on experiences and often buying less online.

But that doesn't mean your sales have to slow down.

In this episode of Subscription Box Answers, Liam Brennan shares 5 practical strategies to help you keep sales flowing throughout the summer months and position your business for a strong Q4.

You'll learn:

✅ How to create summer-specific offers that customers actually want
✅ Why reactivating former subscribers can be one of your biggest growth opportunities
✅ Simple ways to increase revenue from your existing customers
✅ How to build a valuable lead list before the Q4 rush begins
✅ How AI can help you create more marketing and test ideas faster than ever before

Whether you're launching your first subscription box or already have hundreds of subscribers, this episode is packed with actionable ideas you can implement right away.

Enjoy the episode!

On today's episode, I share practical ways you can use AI to get more customers for your subscription box business.

I break down how we're using AI to create ad creatives, write emails, generate marketing ideas, test offers, and save countless hours across our businesses.

The pace of change has been incredible over the last few years, and AI is quickly becoming one of the most powerful tools available to subscription box founders.

Whether you're just getting started or already have an established subscription box, this episode will give you ideas you can start implementing immediately to improve your marketing and grow your subscriber base.

Tune in to discover how AI can help you work smarter, create better marketing, and attract more customers.

The video tool I mentioned - https://deevid.ai/

What if you could avoid the mistakes that nearly destroyed my subscription box business over the last 10 years? 👀

In this episode, I’m breaking down the 7 things I would NEVER do again if I was launching a subscription box from scratch in 2026.

Some of these mistakes cost us serious money.

Some nearly killed cash flow.

And some caused way more stress than they were ever worth.

I talk about:

• Why I’d never use deal sites like Groupon or Wowcher again
• The margin mistake that quietly destroys subscription box businesses
• Why I’d push long-term subscriptions from day one
• The inventory lesson I learned the hard way
• The truth about retention (and why most “hacks” don’t actually move the needle)
• Marketing advice I wish I ignored
• Why building custom funnel software turned into a complete nightmare

This episode is brutally honest and packed with lessons I wish somebody told me before I started.

If you’re launching a subscription box… or trying to grow one profitably… this episode could save you years of frustration, wasted money, and bad decisions.

In this episode of Subscription Box Answers, we dive into one of the biggest missed opportunities in business right now… adding a subscription model to an existing business.

So many entrepreneurs are sitting on a goldmine without even realising it.

Whether you run an ecommerce store, service business, coaching business, info product brand, or even a local business… there may already be an opportunity to create recurring monthly revenue from the audience and customers you’ve already built.

If you’ve ever wondered whether your business could support a subscription model… this episode could completely change the way you think about growth.

What do you do when your subscription box launch flops? Panic? Shut everything down? Give up? Absolutely not.

In this episode, I break down exactly what to do if your launch didn’t go according to plan. Because the truth is… a launch is just a launch. It does NOT define your business or your future success.

You’ll learn how to regroup, figure out what went wrong, improve your offer, and keep moving forward instead of making emotional decisions. Some of the biggest subscription box businesses started with disappointing launches.

If your launch underperformed, this episode could be exactly what you need to hear right now.