Q4 is a massive opportunity for subscription box businesses—but it also brings higher advertising costs and much more competition.

In this episode of Subscription Box Answers, I share 10 things you should be doing now to give yourself the best possible chance of having a successful Q4.

I cover:

• Why you should turn off Meta’s AI enhancements
• How to create a strong offer that drives action
• Knowing your maximum allowable CAC
• Why you need both Reels and static images
• Creating seasonal ads for Halloween, Black Friday and Christmas
• Following up with potential customers every day
• Making sure one-time products are actually profitable
• Getting your website ready to convert more visitors
• Checking your Meta Pixel and conversion tracking
• Why you need to start testing before advertising becomes more expensive

Simply spending more money on Meta ads is not a strategy.

You need the right offer, accurate numbers, strong creative, consistent follow-up and a website that converts.

Get these things right now, and you will give your subscription box business the best possible chance of having a very strong Q4.

Most subscription box businesses are sitting on a huge opportunity: customers who already know their brand, enjoyed their subscription and could be persuaded to come back.

In this episode, I explain why reactivating cancelled subscribers is one of the easiest ways to generate extra revenue—and how you can use simple Meta ads to reach past customers and win them back.

These people are often far easier and cheaper to convert than complete strangers. If you’re constantly chasing new subscribers while ignoring the ones who have already bought from you, you could be leaving a serious amount of money on the table.

If You Want to Have a Terrible Q4, Do These 10 Things

This is a tongue-in-cheek episode designed to highlight just how ridiculous some of the mistakes subscription box owners make every Q4.

Yet people continue making them year after year.

If you want to lose sales, stunt your growth and make as little money as possible during the biggest shopping season of the year, follow these 10 steps. But if you actually want a successful Q4, do the complete opposite.

Today I’m talking about something I’ve been doing with Meta ads that goes against a lot of the advice you hear at the minute.

Running lots of smaller campaigns instead of putting everything into one big campaign.

It’s something that’s been working well for me across a few different accounts.

Usually I’ll have campaigns running on smaller budgets and spread the spend out, rather than trying to force everything through one massive campaign.

It gives me more control.

If something starts going south, I can turn it off pretty quickly and replace it without messing with everything else.

Obviously, if you can scale one big campaign and it keeps performing, great.

But for a lot of subscription box businesses, there simply isn’t enough demand to keep scaling one campaign forever.

With Q4 coming up, this can be a really handy strategy to have in your back pocket.

I explain exactly how I’m doing it in today’s episode.

If you’re given the opportunity to buy another subscription box business, should you do it?

In this episode, I walk you through the pros and cons of acquiring another subscription box, what you need to look out for before doing a deal, and the biggest mistakes that could turn a great opportunity into a very expensive problem.

If I lost everything tomorrow and had to start a brand-new subscription box business from scratch, what would I do?

In this episode, I break down exactly how I’d approach it in 2026, from choosing the right niche and creating the offer to getting those first subscribers and building something that can actually become profitable.

After 10 years in the subscription box industry, there are a lot of things I’d do differently if I had to start all over again.

To build a successful business, you need one thing above all else...

A way to acquire customers that's repeatable, profitable, and scalable.

That's the real secret.

Without it, your business will always struggle to grow, no matter how good your product is.

In today's episode, I break down what it really takes to build a customer acquisition system that fuels long-term growth. I'll also show you how to avoid becoming an advertising victim.

If you want to grow your business with confidence, this is an episode you won't want to miss.

Q4 is fast approaching... and for most subscription box businesses, it's the biggest opportunity of the year.

This is where you'll make the most money, but only if you prepare properly.

In today's episode, I share exactly what you need to do right now to put yourself in the best possible position for a record-breaking Q4.

From choosing the right offer and planning your stock to getting your cash flow ready and preparing your marketing, I'll walk you through the practical steps you can take today to maximise your sales before the end of the year.

In This Episode, I'll show you how we used cultural moments like the World Cup to make the exact same subscription feel fresh and relevant, without changing the core offer. You'll also learn how to apply the same strategy to events like Wimbledon, Fashion Week, Christmas and more, so you can grab attention, create urgency and sell more subscriptions throughout the year.

Are cheap leads actually helping your subscription box grow… or are they quietly wasting your money?

In this episode of Subscription Box Answers, we’re talking about one of the biggest mistakes I see subscription box owners make when running Facebook and Instagram ads.

They launch a lead campaign, start getting $1 or $2 leads, and think everything is working perfectly…

But a few weeks later, they realise something important:

Nobody is buying.

The truth is Meta is extremely good at finding exactly what you ask for. If you ask for cheap leads, it will find people who complete forms. That doesn’t always mean it will find people ready to become paying customers.