Subscription Box Answers

Should you sell one-time boxes in your subscription box business? The answer is maybe but it all comes down to the numbers.

In this episode, I explain why you need to understand how much it costs to acquire a customer, how much profit you make on each box, and how many one-time buyers become long-term subscribers.

One-time boxes can be a great way to introduce people to your business, but do the finances actually make sense? Let’s break it down.

Should You Use a VSL on Your Subscription Box Website?

Would a video sales letter help you get more subscribers, or would it add another step between your visitors and the checkout?

In this episode of *Subscription Box Answers*, I explain why VSLs are common for coaching, digital products and services, but less common for subscription boxes. I share why I’ve never felt BusterBox needed one, what I’d focus on first when building a sales page, and when a video could be worth testing.

If you’re thinking about adding a VSL to your website, this episode will help you decide whether it’s the right next move for your box.

A lot has changed over the last 12 months.

In this episode, I’m sharing what I’ve really been working on behind the scenes from launching TopDog Prizes and growing it into a seven-figure business in a very short space of time to everything happening with BusterBox and my Subscription Box Founders Skool membership.

I also talk about what I learned from running monthly five-day challenges, why I changed my marketing strategy and the new book funnel I’m currently building.

Most importantly, I explain how we used the audience, experience and marketing skills we developed through BusterBox to identify an entirely new business opportunity and how you can uncover similar opportunities within your own business.

Q4 is a massive opportunity for subscription box businesses—but it also brings higher advertising costs and much more competition.

In this episode of Subscription Box Answers, I share 10 things you should be doing now to give yourself the best possible chance of having a successful Q4.

I cover:

• Why you should turn off Meta’s AI enhancements
• How to create a strong offer that drives action
• Knowing your maximum allowable CAC
• Why you need both Reels and static images
• Creating seasonal ads for Halloween, Black Friday and Christmas
• Following up with potential customers every day
• Making sure one-time products are actually profitable
• Getting your website ready to convert more visitors
• Checking your Meta Pixel and conversion tracking
• Why you need to start testing before advertising becomes more expensive

Simply spending more money on Meta ads is not a strategy.

You need the right offer, accurate numbers, strong creative, consistent follow-up and a website that converts.

Get these things right now, and you will give your subscription box business the best possible chance of having a very strong Q4.

Most subscription box businesses are sitting on a huge opportunity: customers who already know their brand, enjoyed their subscription and could be persuaded to come back.

In this episode, I explain why reactivating cancelled subscribers is one of the easiest ways to generate extra revenue—and how you can use simple Meta ads to reach past customers and win them back.

These people are often far easier and cheaper to convert than complete strangers. If you’re constantly chasing new subscribers while ignoring the ones who have already bought from you, you could be leaving a serious amount of money on the table.

If You Want to Have a Terrible Q4, Do These 10 Things

This is a tongue-in-cheek episode designed to highlight just how ridiculous some of the mistakes subscription box owners make every Q4.

Yet people continue making them year after year.

If you want to lose sales, stunt your growth and make as little money as possible during the biggest shopping season of the year, follow these 10 steps. But if you actually want a successful Q4, do the complete opposite.

Today I’m talking about something I’ve been doing with Meta ads that goes against a lot of the advice you hear at the minute.

Running lots of smaller campaigns instead of putting everything into one big campaign.

It’s something that’s been working well for me across a few different accounts.

Usually I’ll have campaigns running on smaller budgets and spread the spend out, rather than trying to force everything through one massive campaign.

It gives me more control.

If something starts going south, I can turn it off pretty quickly and replace it without messing with everything else.

Obviously, if you can scale one big campaign and it keeps performing, great.

But for a lot of subscription box businesses, there simply isn’t enough demand to keep scaling one campaign forever.

With Q4 coming up, this can be a really handy strategy to have in your back pocket.

I explain exactly how I’m doing it in today’s episode.

If you’re given the opportunity to buy another subscription box business, should you do it?

In this episode, I walk you through the pros and cons of acquiring another subscription box, what you need to look out for before doing a deal, and the biggest mistakes that could turn a great opportunity into a very expensive problem.

If I lost everything tomorrow and had to start a brand-new subscription box business from scratch, what would I do?

In this episode, I break down exactly how I’d approach it in 2026, from choosing the right niche and creating the offer to getting those first subscribers and building something that can actually become profitable.

After 10 years in the subscription box industry, there are a lot of things I’d do differently if I had to start all over again.

To build a successful business, you need one thing above all else...

A way to acquire customers that's repeatable, profitable, and scalable.

That's the real secret.

Without it, your business will always struggle to grow, no matter how good your product is.

In today's episode, I break down what it really takes to build a customer acquisition system that fuels long-term growth. I'll also show you how to avoid becoming an advertising victim.

If you want to grow your business with confidence, this is an episode you won't want to miss.