The answer is… it depends.

A lot of subscription box founders jump into influencer marketing expecting instant sales.

But the reality is a little different.

In today’s episode, I break down when influencer marketing works, when it doesn’t, and what your expectations should really be before you start sending out free boxes.

If you’re thinking about using influencers to grow your subscription box, this episode will help you avoid some expensive mistakes.

On today’s episode, I break down active vs passive churn — and why misunderstanding the difference can quietly destroy your subscription business.

We’ll look at what active churn really tells you, what passive churn is hiding, and how reading the wrong data can lead to bad decisions around pricing, ads, and growth.

If you run a subscription box (or are thinking about starting one), this episode will help you understand what’s actually causing customers to leave — and what to do about it.

10 Things I Wish I Knew About Subscription Boxes 10 Years Ago

On today’s episode of Subscription Box Answers, I’m sharing 10 things I genuinely wish I knew when we first started BusterBox over a decade ago.

These are the lessons that would have saved me years of trial and error, and a serious amount of money, across:

• Marketing
• Operations
• Margin
• Retention
• Scaling decisions
• What actually matters (and what really doesn’t)

Whether you’re:

– Just thinking about starting a subscription box
– In the early days and feeling overwhelmed
– Or already running one and trying to fix leaks

This episode will help you avoid expensive mistakes and focus on what truly moves the needle.

In this episode, I break down 10 common mistakes subscription box owners are making with their Meta ads in 2026.

These are the exact mistakes I still see every single week inside ad accounts — and most people don’t even realise they’re doing them.

If your ads feel:

• More expensive than they should be
• Inconsistent
• Or just… stuck

there’s a good chance one (or more) of these is the reason.

Take a listen and see if you’re making any of these mistakes.

 If you are — fix them immediately.

 It can make a huge difference to performance.

When running ads, should you use exclusions?

Maybe

Maybe not.

Listen to this episode to hear why!

Getting traffic but not enough subscribers?

In this episode, I walk you through 10 conversion killers that are holding subscription box websites back  , and I show you how to fix each one.

These are the exact issues I’ve seen across lots of subscription box websites, including brands doing 5, 6, and 7 figures.

If you’re running ads, launching soon, or trying to improve sign-ups without rebuilding your entire site, this episode is a must-listen.

On today’s episode, I don’t hold anything back.

I break down what real subscription box growth looks like for the majority of businesses, not the highlight-reel version you usually hear about.

We talk about why it’s critical to put your foot down and make the most of demand when it’s there…

And why, when demand inevitably slows, it’s often smarter to hold back, protect cash, and focus on maintaining instead of forcing growth.

If you run (or want to run) a subscription box, this episode will change how you think about growth, timing, and sustainability.

on today’s episode, I explain why your 3-month plan might actually be costing you money.

This is extremely common with subscription boxes.

It happened to us in BusterBox, and I’ve seen it happen in a crazy number of other boxes over the years.

The scary part?

Most subscription box owners don’t even realise it’s happening.

If you’re offering a 3-month plan (or thinking about one), this episode could instantly improve your retention and increase your profits without changing your ads or getting more subscribers.

Take a listen. It could save you money immediately.

2026 is shaping up to be a very different year for subscription boxes.

Rising acquisition costs, rapid advances in AI, and a more educated consumer mean that what worked a few years ago simply won’t work going forward.

In this episode, I share my honest predictions for the subscription box industry in 2026, based on what I’m seeing right now across multiple subscription businesses and from working closely with founders at every stage.

We cover why retention will matter more than ever, how advertising is changing (and what to watch out for with AI), why community and connection are becoming a serious competitive advantage, and why profitability not vanity growth will separate the winners from the rest.

I also talk about why product experience and curation matter more than ever, why smaller niche boxes actually have an edge over mass-market brands, and why new launches in 2026 may have a bigger advantage than people realise.

If you’re thinking about launching a subscription box — or you already have one and want to make sure it’s built to last, this episode will help you focus on what actually matters going into 2026.

In this episode of Subscription Box Answers, I share a simple 7-part framework you can follow to set yourself up for a massively successful 2026 in your subscription box business.

Nothing complicated.
 Nothing overwhelming.
 Just a clear, straightforward plan that actually works.

If you don’t want to spend another year going round in circles, testing random ideas, feeling stuck, and wondering why things aren’t growing, then this episode will help you get on the right track fast.

I walk you through each step in a way that’s easy to understand and even easier to implement. Follow this framework, and you’ll know exactly what to focus on to grow your subscription box in 2026.