When we started BusterBox, we moved into our first office space/warehouse immediately. It didn’t take long before we outgrew that space and had to move again. Soon after, we outgrew the new space too and relocated to a much bigger warehouse.

Then Brexit hit, and we were forced to transition to using a fulfillment center.

In this episode, I share my perspective after experiencing both options. A big question I often see in the subscription box space is: What’s the better option – managing your own warehouse or using a fulfillment center?

Both options can work, but I personally much prefer using a fulfillment center.

If you’re at the stage where you’re wondering what the next move for your subscription box business should be, I highly recommend checking out this episode.

And if you have a question you want answered on the show, head over to www.SubscriptionBoxResources.com, join the free Facebook group, and post your question there."**

In this episode of Subscription Box Answers, we dive deep into one of the most impactful strategies for improving retention rates in your subscription box business: picking up the phone and talking directly to your customers. As we move into 2025, keeping customers happy and subscribed for longer is more critical than ever, especially after the holiday season when many new customers come on board. Reducing churn and increasing retention can significantly boost profitability, reduce customer acquisition costs, and create a more sustainable business.

I share a proven strategy we implemented at BusterBox mid-2024, where my business partners and I personally called customers who were set to cancel. This approach helped us gather valuable feedback, address individual concerns, and ultimately save hundreds of customers who would have otherwise left. We tailored solutions to common cancellation reasons—offering heavy chewer plans, bi-monthly subscriptions, or temporary skips—to meet their needs and keep them subscribed. Over six weeks, we saved more than 400 customers, translating to a significant boost in revenue and retention.

We also discuss how to scale this process, including creating scripts, identifying winning offers, and eventually delegating the task to employees. Beyond saving cancellations, we’ve also seen success with reactivating former customers and upselling premium products by phone. While this approach requires effort and resources, the results are undeniable—calling your customers can improve retention, provide critical insights, and even uncover new opportunities to grow your business.

Whether you’re just starting out or managing a larger subscription box company, this episode will give you actionable tips on how and when to use phone calls effectively. If you’ve ever been hesitant to reach out to your customers directly, I’ll walk you through why it’s worth the effort and how to get started.


If you have a question you want answered on the show head over to www.SubscriptionBoxResources.com. Join the FREE Facebook group and post your question there.

On this episode of Subscription Box Answers, I’m sitting down with Stefan Pretty to discuss the power of sign-up flows and surveys in growing your subscription box business.

I firmly believe that the majority of subscription boxes need to implement a survey to properly onboard their customers. Surveys help you collect vital information, allowing you to better serve your customers, keep them subscribed longer, and improve overall satisfaction.

But that’s not all—surveys can also significantly reduce your customer acquisition costs and boost sign-ups if you strategically place an email collection point. By doing this, you capture high-intent email addresses, giving you multiple opportunities to convert potential customers into paying subscribers. This is incredibly powerful, yet so many subscription box businesses aren’t doing it.

Up until now, creating and integrating these surveys has been a challenge. However, Subbly has solved this problem with their new survey builder, inspired by the success of BusterBox. This tool makes it easier than ever to design and implement effective surveys that drive results.

If you’re not using surveys in your subscription box business, now is the time to start. Tune in to learn more about how surveys can transform your business.

If you have a question you want answered on the show head over to www.SubscriptionBoxResources.com join the FREE Facebook group and post your question there.

In this week’s episode of Subscription Box Answers, I’m joined by Stefan Pretty, the CEO of Subbly, for an insightful chat about launching and scaling subscription box businesses.

Stefan introduces Subbly's exciting new "Launch with Subbly" service, which helps subscription box owners create a done-for-you website tailored to their vision.

This offer was inspired by the early days of BusterBox when partnering with Subbly to build a professional, high-converting website gave us the foundation we needed for success.

I also share the story of how BusterBox got started, the lessons learned, and why investing in a great website is key to building a thriving subscription box business. If you’re ready to take your business to the next level, this episode is for you!


If you have a question you want answered on the episode, head over to www.SubscriptionBoxResources.com, join the FREE Facebook group, and post it there.

If you want to take advantage of the new done for you website service Subbly is offering head over here and join the waitlist - https://launch.subbly.me/

In this episode of Subscription Box Answers, we’re talking about Black Friday / Cyber Monday! I’m sharing what we’re doing at BusterBox to inspire you and give you ideas to make as much money as possible. 

You don’t need to discount everything at this time of year. 

Instead, you can get creative with free gifts, which will help protect your margins while still offering your customers a great deal.

The last thing you want to do is give away all your margin and drive a lot of revenue but no profits!

Check out this episode if you want to have a highly profitable Black Friday / Cyber Monday In 2024!

If you have a question you want answered on the show head over to www.SubscriptionBoxResources.com. Join the FREE Facebook group and post it there.

Description for this Episode of Subscription Box Answers:

In this episode of Subscription Box Answers, Liam Brennan sits down with subscription expert Matthew Holman, founder of Subscription Prescription. Together, they dive deep into the secrets of acquisition and retention for subscription box businesses. Matthew shares actionable insights on creating irresistible offers, building subscriber loyalty, and crafting powerful customer experiences that drive retention.

They also discuss real-world examples of what makes high-converting offers, the impact of market shifts in the subscription space, and why getting the offer right is the key to unlocking growth. Whether you’re just starting out or looking to level up your existing subscription box business, this episode is packed with tips and strategies you can implement right away.

👉 Subscribe to Matthew’s Subscription Prescription newsletter for even more insights: https://www.thesubscriptiondoc.com/


If you have a question you want answered on the show head over to www.SubscriptionBoxResources.com, join the free facebook group and post your question there.

On today's episode, I'm sharing 5 easy things you can sell to make more money this Q4. It’s obviously very important to focus on growing your subscriber base over these busy months, but there are also big opportunities to make extra money if you know what you're doing.

The first Christmas we had was an eye-opening realization—we discovered our customers were happy to spend a lot more money with us on other products in the run-up to Christmas. Take a listen to this episode, and I’ll share some other simple things you can sell to make more money.

If you have a question you want answered on the show, make sure you head over to www.SubscriptionBoxResources.com, join the free Facebook group, and post your question there.

On this episode of Subscription Box Answers, I explain an easy way to win back canceled subscribers using Facebook ads.

Allocating part of your marketing budget to win-backs can be a smart strategy, especially when you focus on your best customers.

These customers have already shown they are a good fit for your business, even if they canceled for various reasons.

People's circumstances change all the time, and they may be ready to sign back up now.

It's important to have a process for targeting and winning them back, especially around this time of year when competition can be fierce.

You can set up this strategy in just a few minutes, and it should be a big help.

If you have a question you'd like answered on the show, head over to www.SubscriptionBoxResources.com, join the free Facebook group, and post your question there.

In this episode of Subscription Box Answers, I’m sharing marketing tips to help you maximize revenue and attract as many new subscribers as possible this Q4. 

Today, I’ll discuss an offer mix that helped us sign up 2,000 new subscribers in just a few weeks. 

We’re running two offers simultaneously, which has helped us overcome spending limits, reduce our CAC, and increase subscriber sign-ups. 

Different customers respond to different offers, each with its own pros and cons, and I’ll break down why this strategy worked so well for us. 

I’ll also explain how you can apply it to your business to hopefully get a lot of new subscribers signed up

If you have a question you’d like answered on the show, be sure to head over to www.SubscriptionBoxResources.com, join the free Facebook group, and post your question there.

On this week's episode, we’re building on last week's discussion and continuing to talk about email marketing.

I'm sharing another example of an email that achieved amazing results for BusterBox.

This email brought in 92 new subscribers in 1 day and 400 in total.

I go through the entire email step by step, breaking down exactly why it worked so well.

Take these lessons and apply them to your own subscription box business, and it will help you drive a lot of sign-ups this Q4.

If you have a question you want answered on the show, make sure you head over to www.SubscriptionBoxResources.com, join the free Facebook group, and post your question there.