Subscription Box Answers

One of the biggest challenges in any subscription business is churn…

Especially passive churn.

This is when customers don’t actively cancel…

They just stop paying.

Their card expires.

They lose their card.

Or it gets declined…

And they never update it.

You lose a customer you probably could have kept.

On today’s episode of Subscription Box Answers…

I’m breaking down some quick, practical tips you can use to improve your failed payment recovery rate.

These are simple…

But they can have a massive impact on your revenue.

If you’re running a subscription…

You need to hear this 👀

In today’s episode, I share how to get your first (or next) 1,000 subscription box leads.

To grow any online business in 2026 and beyond, you need to take follow-up marketing seriously.

The best kind of follow-up marketing?

Email.

Because once someone is on your list, you can reach them again and again without paying for ads every single time.

But for email to actually work…

You need a consistent flow of new leads coming into your system.

In this episode, I break down how to generate your first or next 1,000 leads for your subscription box.

This isn’t fantasy island marketing advice, and it’s not the same recycled tips you see everywhere online.

It’s the exact stuff that actually works.

Because these are strategies I use every single day.

No theory.

Just results.

In this episode of Subscription Box Answers, I talk about whether events are actually worth it for subscription box owners.

They can be expensive.

They can be time-consuming.

So you really need to make sure you’re getting something back from them.

Not just treating them like a tick-the-box exercise to make yourself feel productive.

Because that’s where a lot of founders go wrong…

They show up, set up a stand, spend the money, spend the day there…

But are they actually connecting with potential customers?

Are they actually selling boxes?

Are they actually building their brand in a meaningful way?

Or is it just action faking dressed up as “marketing”?

In today’s episode, I share my perspective on events, when they can work, and when they’re probably just a waste of time.

The answer is… it depends.

A lot of subscription box founders jump into influencer marketing expecting instant sales.

But the reality is a little different.

In today’s episode, I break down when influencer marketing works, when it doesn’t, and what your expectations should really be before you start sending out free boxes.

If you’re thinking about using influencers to grow your subscription box, this episode will help you avoid some expensive mistakes.

On today’s episode, I break down active vs passive churn — and why misunderstanding the difference can quietly destroy your subscription business.

We’ll look at what active churn really tells you, what passive churn is hiding, and how reading the wrong data can lead to bad decisions around pricing, ads, and growth.

If you run a subscription box (or are thinking about starting one), this episode will help you understand what’s actually causing customers to leave — and what to do about it.

10 Things I Wish I Knew About Subscription Boxes 10 Years Ago

On today’s episode of Subscription Box Answers, I’m sharing 10 things I genuinely wish I knew when we first started BusterBox over a decade ago.

These are the lessons that would have saved me years of trial and error, and a serious amount of money, across:

• Marketing
• Operations
• Margin
• Retention
• Scaling decisions
• What actually matters (and what really doesn’t)

Whether you’re:

– Just thinking about starting a subscription box
– In the early days and feeling overwhelmed
– Or already running one and trying to fix leaks

This episode will help you avoid expensive mistakes and focus on what truly moves the needle.

In this episode, I break down 10 common mistakes subscription box owners are making with their Meta ads in 2026.

These are the exact mistakes I still see every single week inside ad accounts — and most people don’t even realise they’re doing them.

If your ads feel:

• More expensive than they should be
• Inconsistent
• Or just… stuck

there’s a good chance one (or more) of these is the reason.

Take a listen and see if you’re making any of these mistakes.

 If you are — fix them immediately.

 It can make a huge difference to performance.

When running ads, should you use exclusions?

Maybe

Maybe not.

Listen to this episode to hear why!

Getting traffic but not enough subscribers?

In this episode, I walk you through 10 conversion killers that are holding subscription box websites back  , and I show you how to fix each one.

These are the exact issues I’ve seen across lots of subscription box websites, including brands doing 5, 6, and 7 figures.

If you’re running ads, launching soon, or trying to improve sign-ups without rebuilding your entire site, this episode is a must-listen.

On today’s episode, I don’t hold anything back.

I break down what real subscription box growth looks like for the majority of businesses, not the highlight-reel version you usually hear about.

We talk about why it’s critical to put your foot down and make the most of demand when it’s there…

And why, when demand inevitably slows, it’s often smarter to hold back, protect cash, and focus on maintaining instead of forcing growth.

If you run (or want to run) a subscription box, this episode will change how you think about growth, timing, and sustainability.