On today’s episode, I break down active vs passive churn — and why misunderstanding the difference can quietly destroy your subscription business.

We’ll look at what active churn really tells you, what passive churn is hiding, and how reading the wrong data can lead to bad decisions around pricing, ads, and growth.

If you run a subscription box (or are thinking about starting one), this episode will help you understand what’s actually causing customers to leave — and what to do about it.