Understanding the financial metrics behind your subscription business is crucial for sustainable growth. In this episode of Subscription Prescription, we delve into the core numbers that drive profitability: Customer Acquisition Cost (CAC) and Customer Lifetime Value (LTV).

We'll explore:

How to accurately calculate CAC and LTV

The significance of the LTV:CAC ratio and what it reveals about your business health

Common pitfalls in interpreting these metrics Strategies to optimize your customer acquisition and retention efforts

Whether you're a seasoned entrepreneur or just starting out, this episode will equip you with the insights needed to make informed financial decisions for your subscription model.

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The LTV calculation sheet I mention in the show: https://docs.google.com/spreadsheets/d/1NH1yJgEHaLFjsNDZ1FWAkXm7YfOr82e-8rjth6QFekU/edit?usp=sharing

Popups are a staple in e-commerce, but are they truly effective?

In this episode of Subscription Prescription, I sit down with Shaan Arora, founder of Alia, to discuss how his innovative approach is redefining the traditional popup. Discover how Alia's focus on customer education and zero-party data is helping brands like Nike Strength, Hostage Tape, and Obvi achieve higher engagement and conversion rates.

We delve into:

The origin story of Alia and its mission to enhance customer engagement.

The importance of zero-party data in today's e-commerce landscape.

Real-world success stories from brands leveraging Alia's unique popup strategy.

If you're looking to elevate your customer engagement and retention strategies, this conversation is a must-watch.

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The best subscription programs don’t feel like add-ons—they’re part of the product itself.

In this episode of Subscription Prescription, I break down how brands like XEndurance, Battlbox, and Everyday Dose have baked subscription directly into their product experience. From positioning to product strategy, they’ve made recurring revenue feel natural—while boosting retention and long-term LTV.

If you’ve ever struggled to make subscription feel like more than just a “reorder button,” this one’s for you.

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Chris George is the CEO and co-founder of SubSummit, the biggest conference in the world for subscription-focused brands. Join us in Dallas from May 28th - 30th!

If you're looking for a free way to attend, you can use the hosted buyer program.

Grab that ticket or any other here: https://subsummit25-registration.personatech.com/

In this episode of Subscription Prescription, I sit down with George Kapernaros—an email marketing specialist with deep experience in the health & wellness space.

We talk about what’s working in email today, where most brands go wrong, and how to turn email into a true profit center for your subscription business.

Whether you’re just getting started or looking to take your email performance to the next level, George brings sharp, no-fluff insight on strategy, creative, and results. This one’s packed with takeaways.

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🔗 Connect with George: https://www.linkedin.com/in/george-kapernaros/

This week's dose is all about stopping churn. The three most impactful and effective tactics come down to how people buy your product, their first experience with your product, and making sure they have the right purchase frequency for their needs.

If you're trying to start a new product subscription or wondering how to improve what you're already doing, then this dose is the one for you!

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At ChargeX this year, our host Matthew Holman was lucky to team up with three other incredible subscription experts to talk tactics, trends, and what's overrated in subscriptions.

Be sure to hear each experts' top tip that's working on subscriptions right now:

Andriy Rudnik from Good Subscription Agency - defaulting to the subscription option
Bryan Starck from 100 Celsius - lowering the recurring discount you offer subscribers
Jordan Narducci from DTCPG Consulting - honing your offer
Matt Holman from Subscription Prescription - using bulk options to increase conversions

Connect with all of them online:

Andriy Rudnik: https://www.linkedin.com/in/%F0%9F%87%BA%F0%9F%87%A6-andriy-rudnyk-77111399/
Bryan Starck: https://www.linkedin.com/in/bryanstarck/
Jordan Narducci: https://www.linkedin.com/in/jordan-narducci/

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In this special episode, I’m pulling back the curtain on Subscription Prescription.

Who I am, how this all started, and why I believe subscription businesses deserve better strategy, better data, and better execution.

I’ll share the journey—from working in shipping, to QPilot, and the early consulting days to building a platform, community, and voice for subscription operators who actually care about growing the right way.

If you’ve ever wondered what drives Subscription Prescription or who’s behind the scenes, this is the episode.

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Most brands follow the same playbook—but Drink Wholesome isn’t most brands.

In this episode of Subscription Prescription, I’m joined by Jack and Tessa Schrupp, the sibling founders behind Drink Wholesome, to talk about what it takes to grow a subscription brand when your product doesn’t fit the traditional mold. From unconventional marketing tactics to prioritizing product simplicity and customer trust, they’ve taken a different path—and it’s working.

We talk about:

•  How they position a clean-label product in a supplement-heavy space
• What growth levers they’re pulling in 2025
• Why knowing your customer matters more than ever

If you're trying to grow something a little different—and wondering if you need to play by the "rules"—this is the episode for you.

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Bundles sound simple—until you try to scale them in a subscription business. From fulfillment challenges to poor customer experience, bundles can quietly kill retention if handled incorrectly.

In this episode of Subscription Prescription, I’m breaking down why bundles are more complicated than they seem—and the proper methods you can use to simplify them.

Whether you’re trying to increase AOV, improve flexibility, or reduce churn, this episode will help you rethink how you structure and deliver bundled offers.

If you’ve ever struggled with managing bundles or wondered if they’re even worth it, this is for you.

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