On today’s episode, I don’t hold anything back.

I break down what real subscription box growth looks like for the majority of businesses, not the highlight-reel version you usually hear about.

We talk about why it’s critical to put your foot down and make the most of demand when it’s there…

And why, when demand inevitably slows, it’s often smarter to hold back, protect cash, and focus on maintaining instead of forcing growth.

If you run (or want to run) a subscription box, this episode will change how you think about growth, timing, and sustainability.