In today’s episode of Subscription Box Answers, we’re diving into one of the most crucial topics for subscription box owners — product differentiation.

If you think you can just put a random collection of products in a box and send it out… think again.

That might have worked back in 2018, but the subscription box market has evolved.

To succeed today, you need to make your box stand out.

Because if you don’t, you’ll be forced into a brutal price war — a race to the bottom.

That’s where product differentiation comes in.

When you get this right, you can stand out in the marketplace, attract loyal subscribers, and build a business that lasts.

In this episode, I’ll explain exactly how to do it .

I want to personally invite you to The Subscription Box Challenge – Your Road to Recurring Revenue.

This free 4-day challenge kicks off on Monday, May 19th — and it’s designed to help you finally launch your subscription box or grow the one you’ve already started.

By the end of the challenge, you’ll know exactly how to launch your box and start getting paying subscribers — without any guesswork, confusion, or overwhelm.

It’s 100% free to join, and it could be the turning point in your subscription box journey.

You can register for FREE at www.SubscriptionBoxChallenge.com

In this episode of Subscription Box Answers, I cover 2 things you need to do right now to make your subscription box a success. If you are stuck or you are very serious about pushing your business on. I highly recommend checking this out.

This is a follow-up episode about a tool we’ve been using called Stunning. It’s really helping us reduce failed payments.

Take a listen to hear how our churn is looking after using it for the past five months.

It’s a shorter episode today as I’m on holidays, but normal service will resume next week!

If you have a question you’d like answered, head over to www.SubscriptionBoxResources.com, join the FREE Facebook group, and post your question there.

On this episode of Subscription Box Answers, I’m following up on last week’s episode about Reels. We’ve been testing what I covered, and it’s working really well for us. Hopefully, this helps you with your customer acquisition.

If you have a question you’d like answered, head over to www.SubscriptionBoxResources.com, join the FREE Facebook group, and post your question there!

Last week, myself and the two other BusterBox co-founders were invited into Meta HQ in Dublin for a full day of marketing strategy sessions focused on 2025.

We got a behind-the-scenes look at what’s working right now—and the biggest opportunity to lower customer acquisition costs in 2025 is clear: Reels.

In this episode, I break down exactly what we learned, how to take advantage of this shift, and what you should start doing now to get ahead of the curve.

If you’ve got a question you’d like answered on the show, head over to www.SubscriptionBoxResources.com, join the FREE Facebook group, and drop your question in there!

In this episode of Subscription Box Answers, I share the most effective ways we've used SMS marketing to grow our subscriber base, sell more products, and retain customers. If you want to boost your subscription box business with SMS, you won’t want to miss this!

Got a question you’d like answered on the show? Head over to www.SubscriptionBoxResources.com, join our FREE Facebook group, and post your question there!

In this episode of Subscription Box Answers, I share how you can test your subscription box in new countries using a method called direct inject. This is the strategy we used to expand BusterBox from Ireland to the UK quickly, without massive overheads.

If you have a question you'd like answered on the show, head over to www.SubscriptionBoxResources.com, join the free Facebook group, and post your question there!

A common misconception is that paid marketing is bad because you have to pay for it, while organic marketing is good because it's free. But in most cases, that’s simply not true. Effective organic marketing that actually moves the needle requires time, money, and resources. In this episode, I break down why.

If you have a question you want answered, head over to www.SubscriptionBoxResources.com and join the FREE Facebook group to post it there."

In this episode of Subscription Box Answers, I discuss a few underrated, old-school strategies to grow your business: partnership marketing and insert swaps. When done correctly, these tactics can significantly lower your customer acquisition costs (CAC) and generate additional revenue for your company—all while reaching customers you might not have been able to reach otherwise.