In this episode of Subscription Box Answers, I talk about whether events are actually worth it for subscription box owners.

They can be expensive.

They can be time-consuming.

So you really need to make sure you’re getting something back from them.

Not just treating them like a tick-the-box exercise to make yourself feel productive.

Because that’s where a lot of founders go wrong…

They show up, set up a stand, spend the money, spend the day there…

But are they actually connecting with potential customers?

Are they actually selling boxes?

Are they actually building their brand in a meaningful way?

Or is it just action faking dressed up as “marketing”?

In today’s episode, I share my perspective on events, when they can work, and when they’re probably just a waste of time.