In this episode of the Simple and Smart SEO Show, I (Crystal Waddell) sit down with personal brand strategist Dianne Wilson to talk about all things branding, storytelling, and SEO.
Key Takeaways:
- Authenticity Sells: Embracing your quirks, imperfections, and real stories resonates with audiences and helps create lasting connections.
- SEO Loves Stories: Integrating stories into your brand increases discoverability while naturally incorporating SEO-friendly keywords.
- Target Audience Awareness: Identifying and speaking directly to your ideal audience ensures you attract people who genuinely resonate with your message.
- Visibility Beyond the Screen: In-person experiences, like events or workshops, can deepen brand loyalty and expand visibility beyond digital platforms.
- Content Optimization 101: From headers to keywords, learn how to craft technically optimized content that feels true to you.
Episode Highlights:
- "Authenticity isn't just showing your best self—it's sharing your vulnerabilities. That's what builds real connections."
- "You don't need to serve everyone; define who you want to reach and speak directly to them."
- "SEO and storytelling are like peanut butter and jelly—they’re best together!"
Listener Action Items:
- Take Stock of Your Story: Identify personal stories that shaped your perspective and find ways to integrate them into your brand.
- Embrace Vulnerability: Share something personal in your next post or email. Authenticity builds trust and fosters connection.
- Target Your Ideal Audience: Write down key traits of your ideal audience and use them to shape your content.
- Optimize Your Content: Use headers, keywords, and descriptive phrases to improve SEO while keeping it true to your voice.
- Explore Beehive for Newsletters: Consider Beehive’s SEO-friendly platform to expand your newsletter’s reach and visibility.
Connect with Dianne:
Instagram
Crown to Empire Masterclass: Dianne’s free live masterclass designed to help entrepreneurs build standout personal brands. Join to learn her framework for overcoming comparison and posting paralysis, and to create content that aligns with your values.
Send me a text!
Hey, football fans! Score big this fall with Senior Night Gifts from LoveYourSenior.com. These treasures are just what you need to make your memories last a lifetime. But hurry, these limited edition pieces are as fleeting as those Friday night lights Visit loveyoursenior.com and grab yours before the final whistle blows.
That's loveyoursenior.com.
Support the show
Want to follow up on what you've heard? Search the podcast!
Join the SEO Squad
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!