Crystal shares insights from installing Clarity on her own websites, using its user experience data to improve customer journeys and increase conversions.

This is the Follow Through Friday Episode For Episode 134 with Celeste Gonzalez.

Key Takeaways:

• Microsoft Clarity Setup: Crystal installed Microsoft Clarity on both her Wix and Shopify websites, noting differences in ease of integration.
• Behavioral Insights: Clarity's screen recordings and heatmaps revealed user interactions, helping to optimize links and reduce customer frustration.
• Pop-up Optimization: Observations from Clarity data prompted Crystal to revise her pop-ups, aiming for a more user-friendly experience to prevent high bounce rates.
• Rage Clicks & Dead Clicks: Addressing rage clicks and dead clicks helped improve site navigation, enhancing user satisfaction and potential affiliate conversions.
• Weekly Reports: Regular reports from Clarity allowed Crystal to monitor ongoing site performance and adjust based on user behavior patterns.

Listener Action Items:

1. Install Microsoft Clarity on your website and begin analyzing user behavior through heatmaps and session recordings.
2. Adjust your pop-ups based on user interaction data to improve engagement and reduce bounce rates.
3. Monitor rage clicks and dead clicks, ensuring that clickable elements lead to relevant pages or actions.

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AFFILIATE LINKS:
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Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

This episode of the Simple and Smart SEO Show features Crystal Waddell and special guest Celeste Gonzalez of Rickety Roo discussing the importance of user experience in SEO and the benefits of using Microsoft Clarity. 

*takes breath*

We talk about so many SEO-adjacent topics:

• strategies for boosting conversions, 
• the significance of focusing on the user, 
• and the utilization of tools like heat maps and session recordings to analyze and improve website performance. 

Key takeaways include: 

• understanding scroll depth, 
• identifying dead clicks and rage clicks, 
• and integrating user behavior data to optimize content and technical SEO. 

The episode offers actionable insights for business owners, SEO enthusiasts, and solo entrepreneurs looking to enhance their website's performance effectively and efficiently.

00:00 Introduction to SEO and User Experience
00:39 Welcome to the Simple and Smart SEO Show
00:58 Meet Celeste Gonzalez
01:36 Celeste's Journey into SEO
02:14 The Story Behind Rickety Roo
03:01 Celeste's Role at Rickety Roo
05:29 Women in Tech SEO Community
07:42 Importance of Mobile Optimization
11:07 Microsoft Clarity and SEO Adjacency
18:10 Using Heat Maps and Session Recordings
18:32 Optimal Data Collection Periods
19:29 Seasonality and Data Relevance
20:16 Limitations and Features of Microsoft Clarity
22:43 Key Metrics for Solo Entrepreneurs
24:30 Understanding User Behavior with Heat Maps
26:04 Enhancing User Journeys with Content Insights
28:47 E-commerce Insights and Smart Events
35:29 Tracking Changes and User Experience

Connect With Celeste:
Linkedin
X
Read The Article That Inspired This Episode on The Wix Learning Hub

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Welcome to Oui Travel Podcast, where we explore how travel & social media connects us all.

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AFFILIATE LINKS:
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Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

In this episode of Follow Through Fridays on the Simple and Smart SEO Show, I review actionable SEO and blogging strategies shared in the podcast with Steven Schneider of Trio SEO. 

I discuss my experiences applying these tips on my new Wix website and Shopify store to enhance user experience and optimization. 

My key takeaways are:

• simplifying navigation, 
• optimizing for search intent, 
• using professional photography, 
• and boosting user trust with reviews and detailed "about" sections. 

I also cover social SEO, optimizing owned assets, and creating bottom-of-funnel content.

Join my SEO Squad for weekly SEO implementation, accountability and feedback!

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AFFILIATE LINKS:
Start your Shopify Store!
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Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

In this episode of the Simple and Smart SEO Show, I chat with Steven Schneider from TrioSEO, an agency that specializes in organic SEO services. 

We discuss the importance of understanding the power of SEO and the transformation it can bring to a brand. 

Steven shares his journey into SEO, starting from blogging in college to building a successful SEO agency. 

Key points include:

1. The evolution of affiliate marketing and its current challenges.
2. The importance of high-quality, human-written content.
3. How AI tools can assist but not replace humans in SEO. 
4. Practical strategies for small businesses to enhance their SEO. 

We also explore the differences between top, middle, and bottom funnel content, and the significance of user experience and search intent. 

Want to connect with Steven?
Find him on LinkedIn.

Send me a text!

Big Talk About Small Business
Empowering entrepreneurs with the insights to succeed in their ventures.

Listen on: Apple Podcasts   Spotify

Oui Travel Podcast
Welcome to Oui Travel Podcast, where we explore how travel & social media connects us all.

Listen on: Apple Podcasts   Spotify

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
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Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Join me as I walk through the practical steps I took after my conversation with Erika Varangouli, an expert in content marketing, SEO, and branding at Riverside.fm.

Key Takeaways:

1. Integrating SEO with Branding:
   • Erika emphasized the importance of aligning SEO with branding. Inspired by her advice, I started using customer reviews in ChatGPT to create better product descriptions.
2. Customer-Centric Content:
   • One new idea is to include a section in my thank-you emails that addresses potential issues, like delayed deliveries, to reassure customers and reduce their stress.
3. SEO Strategy Evaluation:
   • Erika’s suggestion to regularly evaluate and adjust SEO strategies led me to create a monthly data day for the SEO Squad. 
4. Keyword Gap Analysis:
   • After Erika mentioned the importance of competitor analysis, I used Ubersuggest to identify keyword gaps between my website and competitors. 
5. Data-Driven Adjustments:
   • I’m now more committed to making data-driven decisions, regularly searching for new keywords and staying open to refining my strategy.

Listener Action Items:

1. Use customer feedback to enhance your product descriptions and align them with your brand’s voice.
2. Set aside time each month to review your SEO data and make strategic adjustments.
3. Perform a keyword gap analysis to discover new opportunities to rank in search results.

Connect with Me:

• Website: Simple and Smart SEO Show
• Email: [email protected]

Send me a text!

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

In this episode of the Simple and Smart SEO Show, I interview Erika Varangouli about SEO and its intersection with brand building. 

• We discuss key insights into conversion rate optimization, the historic division between SEO and paid landing pages, and the holistic approach required to build trust and relevance for small businesses. 
• Erika shares her journey from working at Semrush to heading SEO and branded content at Riverside FM, emphasizing the importance of user experience and community engagement in SEO strategies. 
• We also touch on the impact of genuine, useful content over traditional ranking strategies, and highlight the need for small businesses to evaluate their SEO efforts periodically while focusing on delivering value to their audience.
• Erika also shares insights on evaluating and adjusting SEO strategies, the value of answering customer questions, and leveraging platforms like LinkedIn and Reddit for organic growth. 
• Our conversation discussed the need for relevant traffic over mere rankings and underscores the critical role of customer connection in successful SEO campaigns.

Connect with Erika Varangouli
Linkedin

00:00 Introduction and Early Questions
00:40 Welcome to the Simple and Smart SEO Show
01:02 Meet Erika Varangouli
01:37 Erika's Journey in SEO and Branding
02:31 The Intersection of SEO and Branding
03:40 The Importance of Consistency in Marketing
07:06 Personal Stories and Business Insights
16:09 Creating Effective SEO Strategies
18:17 Building Trust and Gathering Reviews
18:28 Understanding Your Audience's Search Intent
18:59 Leveraging Competitor Insights
19:26 Engaging Your Community and Encouraging Word of Mouth
21:08 The Google and Reddit Relationship
24:48 SEO's Role Beyond Lead Generation
27:44 Conversion Rate Optimization and SEO
32:25 Evaluating and Adjusting Your Strategy

Send me a text!

Big Talk About Small Business
Empowering entrepreneurs with the insights to succeed in their ventures.

Listen on: Apple Podcasts   Spotify

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
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Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

In this Follow Through Friday episode of the Simple and Smart SEO Show, I'm discussing the concept of owned asset optimization, inspired by a conversation with Jonas Sickler from Terakeet.

This episode highlights practical SEO strategies and the importance of creating and distributing owned assets that align with business objectives, particularly:

• The importance of aligning social media strategies with business goals, rather than merely following platform guidelines. 
• The Mach-6 framework of owned, managed, and leveraged assets, focusing on how brands can optimize their digital properties for better marketing outcomes. 
• I also reflects on the benefits of controlling one's website content and the limitations of relying on third-party platforms like Amazon. 

00:00 Introduction to Follow Through Fridays
00:24 Understanding Owned Asset Optimization
00:46 Social Media Strategies for Business Goals
02:40 Pinterest Best Practices and Business Perspective
04:23 The Importance of Owned Assets
05:46 Implementing the Terakeet Mach-6 Framework
08:16 Leveraging Amazon for Product Distribution
09:49 Exploring the Managed and Leveraged Levels
11:19 Analyzing Search Engine Results for Your Brand
14:49 Conclusion and Invitation to Join the SEO Squad

Check out the Mach-6 Framework on Terakeet's website!

Send me a text!

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

In this episode of the Simple and Smart SEO Show, I spoke with Jonas Sickler, a digital marketing analyst from Terakeet. We explored the importance of SEO evolving with AI advancements, emphasizing Owned Asset Optimization (OAO) as a strategy.

1. Businesses should control their narrative across all digital platforms to improve the accuracy of AI tools.

2. Meet the MACH-6 model: An upgrade to a traditional marketing model.

• Contrasts with the PESO model, emphasizing the importance of building equity in owned assets.
• Integrate SEO with other channels like social media and email for a cohesive strategy.

3. AI and SEO are evolving. How your business can keep up:

• Businesses must tell accurate and updated stories across all digital platforms for more accurate AI-generated content. 
• Optimize for both search engines and user experience. 

00:00 Introduction and Guest Welcome
01:09 Building a Positive Work Culture
02:57 The Importance of Passion in Work
02:57 Coaching and Leadership Insights
06:17 SEO and Business Integration
07:41 The Value of Owned Assets
10:03 Leveraging Multiple Channels
12:26 The Mach-6 Framework
14:24 Collaboration Across Departments
19:05 Optimizing Your Digital Assets
19:37 The Importance of Social Profiles
19:45 Revisiting Neglected Accounts
20:07 Controlling Your Search Results
20:24 Understanding the PESO Model
21:48 Owned Asset Optimization Explained
23:46 Real-Life Examples of Brand Stories
27:32 Leveraging Technology for Customer Optimization
28:59 SEO vs. Owned Asset Optimization
31:55 Connecting with Your Audience

Connect With Jonas Sickler
Linkedin
Twitter

Explore Terakeet Resources
MACH-6 Matrix

Send me a text!

Big Talk About Small Business
Empowering entrepreneurs with the insights to succeed in their ventures.

Listen on: Apple Podcasts   Spotify

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Episode Summary: In this episode of the Simple and Smart SEO Show Follow Through Fridays, I share how I integrated tips from Katlyn Paskorz to improve product descriptions and resolve long-standing issues with my Google Ads account. 

Key Takeaways:

1. Integrating Customer Feedback:
   • I realized the importance of using customer language in my website content. By incorporating feedback, such as a client’s comment about getting a "mom win" from a photo collage, I improved my product descriptions using Chat GPT and client reviews.
2. Google Business Profile Optimization:
   • I took the time to review and update my Google Business Profile, removing outdated posts and focusing on what I want my business to be known for: senior night photo collages and giant senior photo props. 
3. Leveraging Google Ads and Tools:
   • One of the most significant actions I took was resolving an issue with my Google Ads account that had prevented me from running ads. 
4. Community Feedback:
   • I share a success story from a member of the SEO Squad who applied advice from our guest speakers to improve her website. This reinforces the value of taking actionable steps based on expert insights.

Connect with Me:

• Website: Simple and Smart SEO Show
• Email: [email protected]

Closing Thoughts: I encourage you to focus on one actionable tip at a time and keep moving forward. Whether it's updating your website or fixing a technical issue, small steps can lead to significant growth.

Send me a text!

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

In this episode of the Simple and Smart SEO Show Podcast, I interview Katlyn Paskorz, the owner of KatydidPGH. 

We discuss her journey from an unfulfilling career in banking to becoming a WordPress designer and SEO expert for small business owners. 

Key points include Katlyn's transition to SEO, the importance of talking to customers for creating effective strategies, and leveraging tools like Google Business Profile and Google Ads for optimizing web presence. 

Katlyn also shares practical tips like using Google Tag Manager with Google Analytics and creating local-customized content for better traffic conversion. 

We finish by highlighting the importance of gradually implementing SEO principles into everyday business processes and making SEO accessible and straightforward for everyone.

Connect with Katlyn:
LinkedIn
Instagram
Free Website Guide
Free Meta Description Guide

0:00 Introduction and Guest Welcome

00:17 Katlyn's Pittsburgh Connection

01:27 Katlyn's Journey to Starting Her Agency

03:05 The Creative Side of SEO

04:10 Client Strategies and Packages

04:54 Importance of Customer Interaction

06:57 Leveraging Google Business Profile and Ads

14:45 Using Google Tools for SEO

17:51 Understanding Google Analytics for Small Businesses

18:18 Setting Up and Tracking Key Metrics

18:50 The Importance of Quality Traffic

20:27 Optimizing Blog Content for Conversions

22:22 Creating Conversion-Focused Content

23:42 Leveraging LinkedIn for SEO

24:51 SEO Tips for Busy Entrepreneurs

27:33 Conclusion and Resources

Send me a text!

Big Talk About Small Business
Empowering entrepreneurs with the insights to succeed in their ventures.

Listen on: Apple Podcasts   Spotify

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!