I spoke with Nicole Lewis, who shared advice on gaining press coverage without high costs.

Nicole emphasized the importance of networking, showcasing quality products, and strategic contacts for media exposure.

We discussed leveraging social media, providing valuable insights to publications, and timing pitches effectively.

Nicole's e-book 'Let's Get Press' offers valuable strategies for landing press features, enabling me to resonate with my audience and build writer relationships, ultimately promoting business growth.

Connect with Nicole
Website
Instagram
Let's Get Press E-Book
Pick My Brains, Etsy Trainings and Nicole's Info Hub

Nicole is the GOAT of my podcast guests.

Check out Nicole Lewis's first interview on the podcast. (Season 2, Episode 60!)

This episode ranks #1 all time for The Simple and Smart SEO Show!

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Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Join me as I brainstorm potential podcast ideas and narrow down the focus to build a community for my brand.

Potential Podcast Ideas:

• Senior Night Podcast: I'll interview parents who have senior sports athletes in high school or college.

• Ordering a Senior Night Gift Guide: A private podcast guiding customers through the process of selecting the perfect senior night gift.

• Conversations on Life, Faith, and Motherhood: A conversational podcast where friends share insights on life, faith, and the various phases of motherhood.

• Family Memories Chronicle: Documenting family memories through a podcast, capturing tales of childhood and preserving them for generations to come.

• Lawn Service Business Insights: Dive into the world of lawn service businesses with a podcast featuring expert advice from a seasoned professional (my dad!)

Purpose of the Senior Athlete Parent Podcast:

• Target Audience: Parents of senior athletes, offering a platform for celebration and connection during this significant time.
• Content Focus: Sharing stories of diverse senior night experiences, and providing insights into transitioning from active sports life to a new chapter.
• Long-Term Goals: Building trust with the audience, establishing a reputation for senior night gifts, and creating a memorable brand presence for future referrals and business growth.

How can you use a podcast to grow your business?

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Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Meet Sarah K Heeter, a podcast expert and CEO of Podfox Media.

Sarah's on the show today to walk us through leveraging podcasts and audio effectively.

Connect with Sarah
Podfox Media
Big Brave Business Podcast
LaunchMyShow.com
Free Roadmap to Grow Your Podcast (Link coming soon!)

My apologies again for my audio - I was having mic issues and didn't realize it!

How do I get my podcast to show up on Spotify or Apple Podcasts?

• Consider use of listeners' questions as titles.
• Think about episode titles as clickbait.
• Don't try to summarize the entire podcast with a title.

What's the benefit of audio content creation?

• Audio content is intimate and creates connection like a phone call.
• We are all multitasking consumers.
• Build trust faster and demonstrate E-E-A-T.
• Build a deeper level of trust with listeners.

How to start a podcast on Spotify for a business?

• Podcasts can become a tool for gaining clients.
• Know your target audience.
• Define the podcast’s overall promise or goal.
• Define the podcaster's personal goals.

General guidelines for starting a podcast

• A podcast can focus on building relationships and community.
• Provide a way for your listeners to become a part of a community.

Types of podcasts and audio formats to try:

• Private podcasts for clients.
• Seasonal podcasting, serial podcasting, and using a short podcast series as a funnel. 
• Sarah also does audio summits as an effective list builder.

Get Sarah's best tips for guesting on other podcasts in this awesome episode!

Send me a text!

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Crystal Waddell shares insights on changing her business model, prioritizing health, dealing with stress, and learning from Nick Rubright. She also discusses the PIE project for women's basketball, staying updated and engaged with women's basketball, and exploring data visualization ideas.

00:00 Welcome to Follow Through Fridays!

00:13 Turning Business Models Upside Down

00:23 The Hustle Habit: A Decade's Reflection

00:39 A Shift Towards Health and Well-being

01:49 The Wake-Up Call: A Personal Story

03:24 Finding Balance: Work, Health, and Stress

03:53 Learning from Nick Rubright: Linkable Assets

04:14 The Struggle with Public Relations and Organization

05:57 A Deep Dive into Women's Basketball and NIL

06:11 The PIE Project: Player Impact Estimate

10:37 Staying Updated and Engaged with Women's Basketball

12:46 Expanding the Project: Data Visualization Ideas

17:05 Concluding Thoughts and Future Plans

Send me a text!

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Today's podcast features SEO link-building expert Nicholas Rubright, who shared insights on the importance of link building and PR strategies in SEO for business owners.

*Please excuse my sound quality, I had a mic issue!*- Crystal

Connect with Nick
Linkedin
Ranko Media

Unique SEO Insights From Nick:

• SEO professionals who figured out SEO organically approach it differently than those who learned it within large companies. 
• Marketing efficiency is key.
• Nick shared strategies of crafting content that targets specific keywords and creating data maps.

Nick on PR and SEO:

• The faster indexing of news-worthy content leads to faster link indexing.
• The process of getting the story right for PR can take time and resources.
• Podcasts are the most cost-effective type of PR campaign: they don't require  content creation.

Pitching and Posting As A Link Building Strategy:

• Align your pitch with the recipient's content intent.
• Make the initial outreach email short and personalized. 
• Understand the recipient's monetization strategy. 
• Cold emailing still works.

Data-Driven Content Attracts Journalists

• Generate backlinks with no outreach: select keywords that include statistics, data, or averages.
• Nick introduced "data maps", using the example of "top Valentine's Day gifts by state." 
• Leverage the popularity of data maps and allow for both national and local pitching opportunities.

Limited budget for link building?

• Create trend reports based on deep Google trends research. 
• Invest in quality content and outreach processes vs. cheap links. 
• Understand the effectiveness of internal links.
• Consider combining data content and guest blogging for external links.

Final thoughts to create an SEO Strategy:

• Understand you customer's journey for better SEO. 
• Speak to customers to gain insights into their search behavior.
• Creative thinking in digital marketing = great value. 
• Precise formulas for SEO success does not exist.

Send me a text!

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Today I'm implementing the advice of Sara Jensen (Episode 110) optimization of websites, specifically focusing on SEO strategies and tips like: 

• the importance of understanding your target audience 
• and unique selling proposition and the benefits of team collaboration. 

I realized I needed to  streamline my personal brand website and the simpleandsmartseo.com website to improve my messaging.

Join the 2ND ROUND of Founding Members for the SEO SQUAD.

Detailed Summary:

• Crystal Waddell (ME!) hosts the simple and smart SEO show podcast and Follow Through Fridays.
• I realized the need to redefine the goals for my websites: crystalwaddell.com and simpleandsmartseo.com.
• I plan to split her brand into two websites with different goals: crystalwaddell.com for business presence as a public speaker and simpleandsmartseo.com for generating organic leads.
• I actually created business plans for the next three to five years, which include growing the podcast, improving her speaking skills, expanding the SEO squad membership, and growing the agency services.
• I shared the lead generation ideas I have: allowing podcast search, running an evergreen three-day challenge, and creating ads for agency services.
• I plan to hire virtual assistants as necessary to implement her system.
• I'm building a plan to grow my email list for the podcast.
• My target audience is local business owners and e-commerce sellers.

Make sure to check out episode 110 for more resources!

 Search the Simple and Smart SEO Show podcast for FREE!

Send me a text!

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

In my conversation with Sara Jensen from Brighter Messaging, we explored so much that impacts women-owned businesses: 

•  the dynamics of managing a digital marketing agency, 
• the evolution from solo entrepreneurship to leading a team,
•  and the essential role of SEO in website development. 
• the untapped "Mom" workforce and how to EmpowerMoms in Business

Connect with Sara
Website
Linkedin

0:00 Sara Jensen - Simple and Smart SEO Show Podcast Recording (2024-01-16 10_04 GMT-5) 

00:16 Welcome to the Simple and Smart SEO Show Podcast 

00:39 Meet Sara Jensen: The Digital Marketing Expert and Female Champion 

03:23 The Evolution of Brighter Messaging: From Solopreneur to Team Success 

08:55 Empowering Moms in the Creative Industry 

14:29 Diving Deep into SEO and Website Strategy 

20:56 Unlocking SEO Success: Simple Strategies and Missteps 

21:04 The Power of Metadata in Boosting Your Site's SEO 

22:55 Maximizing Your Website's Potential Post-Launch 

24:30 Content Strategy: The Key to Organic Traffic and Lead Generation 

25:24 Leveraging Blogs and Email Lists for Enhanced Engagement 

26:26 Internal Linking: A Secret Weapon for SEO 

28:18 Crafting a Winning Strategy: Target Audience and Value Proposition 

33:11 The Importance of Vision in Business and Marketing 

38:49 Reflections on Strategy and the Path Forward 

Send me a text!

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

In this episode of Follow Through Fridays, I'm reflecting this week's episode with international SEO expert Sarah Presh. 

My takeways on iSEO:

• my current business model doesn't need to focus on international SEO.
• I rarely ship internationally.
• I COULD leverage Amazon fulfillment to explore international markets
• Could I experiment with language-specific pages for products? 
• What about a blog to go with that one language-specific page?

Leveraging takeways from Google Search Console:

• According to GSC, people were searching for marquee letters to rent and buy! 
• So I put up a product page and I've had two rentals so far - one for $900!

Join the 2nd round of SEOSQuad founders here for $29 - NINE spots left! (if link doesn't work, it means spots are filled!)

00:00 Welcome to Follow Through Fridays... on a Saturday!

00:08 Diving into International SEO with Sarah Presh

00:22 The iSEO Shopify Theme Dilemma and SEO Insights

01:41 Leveraging Amazon for International Sales

04:09 Launching New Products Based on SEO Data

05:57 Join the SEO Squad: A Special Invitation

06:39 Looking Ahead: Website Building with Sarah Jensen

06:56 Closing Thoughts and Next Episode Teaser

Send me a text!

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Navigating International SEO with Sarah Presch

Today I'm joined by Sarah Presh from Dragon Metrics to talk about the unfamiliar nuances of  international SEO. 

Sarah shares her journey from heading marketing and SEO at a company to starting her own agency and eventually preferring the employee path for its benefits and stability. 

Her experience as an SEO and marketing manager, the transition to entrepreneurship, and the challenges of working for a small company mirror the challenges of solo entrepreneurs across the world.

Sarah now specializes  in international SEO, and has specific advice to implement it successfully. In particular: 

• taking time to understand local search behaviors, (or find someone locally who does!), 
• How to properly manage multilingual websites, 
• A few examples of nuances of tailoring SEO strategies to different cultures and search engines used around the globe. 

Sarah shares positive and negative experiences with  geo-targeting, the potential pitfalls of translation services, and the significance of cultural sensitivity in digital marketing.

If you're looking to expand your marketplace online or enjoy learning how the internet works, this episode is packed with valuable tips!

Connect with Sarah Presch:
Linkedin
Dragon Metrics (Save 5% with my code: WADDELL)
Sarah's FREE iSEO Google Sheet

00:08 Meet Sarah Presh: A Journey Through SEO

00:53 The Entrepreneurial Journey and Its Lessons

04:30 Diving Into the World of International SEO

04:51 Understanding the Nuances of International SEO

06:21 The Practical Side of International SEO

11:41 Exploring Best Practices for International SEO

13:38 Navigating International Shopping and Shipping Challenges

16:04 Adapting Content for Global Markets

16:32  Global Search Engines Beyond Google

19:06 The Rise of Mobile-First Users in Emerging Markets

19:39 Leveraging Social Media for International SEO

21:16 Navigating E-commerce and Social Media Shopping

21:46 Understanding Geo-Targeting and Its Challenges

23:36 Finding the Right Expertise for International SEO

26:37 Legal Considerations in International SEO

29:38 Concluding Thoughts on International SEO

Send me a text!

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

I discussed my experience with affiliate marketing through Awin for my Etsy shop, incorporating affiliate links into my blogs to boost sales. Additionally, I shared insights on indexing blog pages for better visibility on Google and highlighted my venture into creating unique physical products like battery-powered marquee letters for rent.

Maximizing Online Presence Through Affiliate Marketing and Digital Products

The episode concludes with an invitation to the SEO squad, a weekly SEO support group, and a reminder of the power of perseverance and creativity in digital entrepreneurship.

00:00 Welcome to Follow Through Fridays!
00:13 The Journey of Creating Digital Products
00:47 Diving Into Affiliate Marketing with Etsy
02:19 Boosting Blog Visibility and Indexing
03:28 Exploring Physical Products: Marquee Letters
04:44 Wrapping Up and Looking Ahead

Send me a text!

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!