Breaking news in SEO: The Google Algo leak!

Join my FREE  three-day SEO challenge for small business owners with websites.

Breaking News: Leaked Google Document

• Great articles from Michael King from iPullRank and Rand Fishkin
• Highlights from the leak:
    - Google uses a "site authority index," contradicting their stance on DA
    - Google uses click data (nav boost) for ranking content, despite previous denials
    - Existence of a "sandbox" for new or sensitive sites
    - Use of Chrome visit data for ranking purposes

SEO Insights from the Leaked Document

• Twiddlers: Reorganize search results before presenting them
• Authors can improve content scores
• Local pages rank better due to relevance
• Small Publishers: Devalued compared to larger sites

Search The Podcast!

Inside the SEO Squad

• Weekly small group for business owners with websites
• Get real support with Google Search Console and SEO
• Importance of reviews and trust signals
• Recommended using reviews apps
• User Experience Interviews
• Keywords and Blogging
• Google Search Console Insights
  - Discussed indexing issues and seasonal business trends
  - Provided tips on resubmitting pages for indexing
• Reading Search Engine Results Pages (SERPs)

Join my FREE three-day SEO challenge starting June 4, 2024

- Expressed passion for helping entrepreneurs understand SEO

Interviews are back in June!

Stay tuned for more insightful episodes and SEO tips!

Send me a text!

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Today I'm sharing an overview of recent changes in search technology and what they could mean for SEO.

1.  SEO Industry Updates:

•  Chat GPT releasing a search engine? Not yet...
• Google's latest update with the "AI Overviews" (formerly known as "Search Generative Experience").

2. Strategies for Adapting to The "New SEO":
   - Importance of engaging with customers and understanding their needs.
   - Aligning SEO efforts with technical requirements of modern search engines.

4. SEO Squad and How to Join:
   - Weekly meetings discussing SEO, branding, and online visibility.
   - Invitation to the "Supercharge Your SEO" 3-day challenge starting June 4, 2024, with live daily support in a private Facebook group.

5. Key Takeaways:

• Google's shift from a lexical to a semantic model in search
• "Vector Space Model" analogy with crayons.
• Word embeddings, both sparse and dense.
• Reflection on the evolution of SEO from simplistic keyword strategies to complex semantic understanding.
  
  

Join the "Supercharge Your SEO" challenge to future-proof your SEO strategy.
Article Referenced by Michael King

Send me a text!

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Today we are Unlocking the Power of Brand Stories with Chat GPT

In this episode of the Simple, Smart SEO Show, host Crystal Waddell (me!) shares insights from my SEO squad membership, focusing on creating compelling brand stories using Chat GPT.

In this meeting, I'm guiding the group through a step-by-step process of leveraging customer reviews to extract brand language, setting up Chat GPT to craft a cohesive brand story.

Bring your SEO efforts alive with a brand story guide, personal stories, and client stories to create a comprehensive understanding of a brand's uniqueness.

Through engaging with Chat GPT, I'll show you how to REQUEST tailored questions can enhance messaging and marketing plans.

Don't forget about my Supercharge Your SEO 3-Day Challenge!

Sign up now, it's June 3, 4, and 5.
And did I mention that it's free!?

0:00 Brand Story Podcast
00:52 Kicking Off with Chat GPT: A Brand Messaging Workshop
00:59 Gathering Customer Reviews for Brand Language
01:40 Priming Chat GPT for Brand Storytelling
01:55 Crafting the Brand Story Guide
02:41 Interactive Q&A: Understanding the Process
03:10 Analyzing Review Sentiments with Chat GPT
03:53 Translating Reviews into Brand Messaging
04:09 Personalizing the Brand Story
04:59 Finalizing the Brand Story with Chat GPT
06:45 Expanding the Brand Narrative: Personal and Client Stories
08:14 Crafting a Cohesive Client Story
10:51 Reflecting on Authority and Expertise
11:16 Wrapping Up and Next Steps

Send me a text!

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

In this solo episode of the Simple and Smart SEO show podcast, I'm debunking several common myths about SEO. 

I'm talking about: 

• Why SEO isn't a quick-fix for sales, 
• Why SEO can't sell a bad product, 
• How SEO extends beyond just website optimization, 
• Why SEO requires ongoing effort, 
• When SEO should be integrated with other marketing strategies, and more. 
  
  
  

Additionally, I pose that SEO is dynamic, not guaranteed to keep you on top forever, can fit various budgets, and isn't solely a technical endeavor.

You know I love a good user-focused approach to SEO  rather than just focusing on ranking higher or beating competitors.

I hope you enjoy this episode!

Interested in the SEO SQUAD? Click the link to find out more!

00:00 Introduction to the Solo SEO Myths Episode
00:29 Debunking SEO Myth #1: Quick Fix for Sales
01:23 Busting SEO Myth #2: Selling Bad Products
02:59 Clarifying SEO Myth #3: Limited to Website Optimization
03:49 Addressing SEO Myth #4: No Need for Ongoing Optimization
05:18 Exploring SEO Myth #5: Separate from Other Marketing Efforts
06:32 Unveiling SEO Myth #6: Guarantees Immediate Results
07:59 Demystifying SEO Myth #7: A Standalone Strategy
09:10 Correcting SEO Myth #8: All About Keywords
10:30 Revealing SEO Myth #9: Solely About Ranking Higher
11:39 Dispelling SEO Myth #10: Requires Complex Technical Knowledge
13:35 SEO Myth 11:  Business Size and Competitiveness
14:32 SEO Myth 12:  SEO is only about competition
15:21 SEO Myth 13:  SEO Guarantees Top Rankings. Forever.
18:51 Myth 14: SEO Myths on Expense and Technicality
20:39 SEO Myth 15:  SEO is too technical for the average business owne

Send me a text!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

In this episode of Follow Through Fridays, Crystal Waddell shares insights and takeaways from Kate Ahl.

I recap user experience, SEO strategies, personal touches on Pinterest, and promoting pins.

I also want to invite you to the Supercharge Your SEO three-day challenge.

Welcome to Follow Through Friday
Key Takeaways from Kate Ahl's Insights
Enhancing User Experience and SEO Strategies
Personal Touches and Promotions on Pinterest
Join the Supercharge Your SEO Challenge!

Send me a text!

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Today I'm joined by Kate Ahl, the CEO of Simple Pin Media and KateAhl.com!

We talked about 

• leveraging Pinterest for business growth
• Pinterest's constant changes
•  Nuances of digital marketing and
• The Importance of sharing experience over advice.

 Navigating a business in the AI era?

• Kate shared that there are lots of uncertainty and challenges of running a digital business in the AI era
•  She stressed the need for honesty and vulnerability in sharing learning experiences.
• Shifts in the creator economy (TikTok, AI) make it challenging to keep up.

How should businesses use Pinterest?

• Kate encourages businesses to view social media platforms as levers -  pull everything to the central part of your business.
• Search intent on Pinterest is critical. 
• 97 percent of searches on the platform are unbranded. 
• Pinterest users are  more interested in products that serve them vs brands.
• Local businesses: optimize your profiles with location details.

Promoted Pins vs. Pinterest Ads

• Promoted pins are more about awareness. 
• Pinterest Ads are more about driving specific actions. Both
• A Pinterest ad lets you build an ad from scratch targeting a specific group of people and keywords.

Insights For Buildi

Send me a text!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Digital Disruption with Geoff Nielson
Discover how technology is reshaping our lives and livelihoods.

Listen on: Apple Podcasts   Spotify

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

It's Follow Through Fridays!

I'm following up on a previous interview with Nicole Lewis!
 
Check out my five key takeaways for getting press attention: 

1. enhancing product and service photography, 
2. leveraging collaborations, 
3. updating media pages, 
4. connecting with writers, 
5. and listing timely topics. 

I share a small success I experienced this week, too! I'd love to hear yours, please share them with me at [email protected]!

00:00 Welcome to Follow Through Friday!
00:19 Celebrating SEO Success and the Power of Press
01:20 Leveraging Photography and Collaborations for Business Growth
03:43 Mastering Media Relations and Networking
06:57 Strategic Planning for Future PR and SEO Efforts

Send me a text!

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

I spoke with Nicole Lewis, who shared advice on gaining press coverage without high costs.

Nicole emphasized the importance of networking, showcasing quality products, and strategic contacts for media exposure.

We discussed leveraging social media, providing valuable insights to publications, and timing pitches effectively.

Nicole's e-book 'Let's Get Press' offers valuable strategies for landing press features, enabling me to resonate with my audience and build writer relationships, ultimately promoting business growth.

Connect with Nicole
Website
Instagram
Let's Get Press E-Book
Pick My Brains, Etsy Trainings and Nicole's Info Hub

Nicole is the GOAT of my podcast guests.

Check out Nicole Lewis's first interview on the podcast. (Season 2, Episode 60!)

This episode ranks #1 all time for The Simple and Smart SEO Show!

Send me a text!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Digital Disruption with Geoff Nielson
Discover how technology is reshaping our lives and livelihoods.

Listen on: Apple Podcasts   Spotify

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Join me as I brainstorm potential podcast ideas and narrow down the focus to build a community for my brand.

Potential Podcast Ideas:

• Senior Night Podcast: I'll interview parents who have senior sports athletes in high school or college.

• Ordering a Senior Night Gift Guide: A private podcast guiding customers through the process of selecting the perfect senior night gift.

• Conversations on Life, Faith, and Motherhood: A conversational podcast where friends share insights on life, faith, and the various phases of motherhood.

• Family Memories Chronicle: Documenting family memories through a podcast, capturing tales of childhood and preserving them for generations to come.

• Lawn Service Business Insights: Dive into the world of lawn service businesses with a podcast featuring expert advice from a seasoned professional (my dad!)

Purpose of the Senior Athlete Parent Podcast:

• Target Audience: Parents of senior athletes, offering a platform for celebration and connection during this significant time.
• Content Focus: Sharing stories of diverse senior night experiences, and providing insights into transitioning from active sports life to a new chapter.
• Long-Term Goals: Building trust with the audience, establishing a reputation for senior night gifts, and creating a memorable brand presence for future referrals and business growth.

How can you use a podcast to grow your business?

Send me a text!

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Meet Sarah K Heeter, a podcast expert and CEO of Podfox Media.

Sarah's on the show today to walk us through leveraging podcasts and audio effectively.

Connect with Sarah
Podfox Media
Big Brave Business Podcast
LaunchMyShow.com
Free Roadmap to Grow Your Podcast (Link coming soon!)

My apologies again for my audio - I was having mic issues and didn't realize it!

How do I get my podcast to show up on Spotify or Apple Podcasts?

• Consider use of listeners' questions as titles.
• Think about episode titles as clickbait.
• Don't try to summarize the entire podcast with a title.

What's the benefit of audio content creation?

• Audio content is intimate and creates connection like a phone call.
• We are all multitasking consumers.
• Build trust faster and demonstrate E-E-A-T.
• Build a deeper level of trust with listeners.

How to start a podcast on Spotify for a business?

• Podcasts can become a tool for gaining clients.
• Know your target audience.
• Define the podcast’s overall promise or goal.
• Define the podcaster's personal goals.

General guidelines for starting a podcast

• A podcast can focus on building relationships and community.
• Provide a way for your listeners to become a part of a community.

Types of podcasts and audio formats to try:

• Private podcasts for clients.
• Seasonal podcasting, serial podcasting, and using a short podcast series as a funnel. 
• Sarah also does audio summits as an effective list builder.

Get Sar

Send me a text!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!