If you’re in the first few years of running your small business, chances are you’ve felt buried under all the noise—everyone telling you which tools to use, which platforms to be on, and which strategies are “must-dos.” That overwhelm doesn’t just waste your time; it can keep you stuck and prevent you from making real progress.

That’s why in this episode, I’m cutting through the noise and sharing the four simplified marketing tools that actually matter for small business owners. These are the exact platforms I use to streamline my marketing, keep my overhead low, and show up consistently as a team of one. Whether you’re exhausted by daily posting, confused about email marketing, or unsure what website platform to invest in, this episode will help you simplify your decisions and finally feel confident in your marketing system.

-Read the blog that goes with this podcast: https://systemsandworkflowmagic.com/best-marketing-tools-small-business/

▸Enji: https://www.enji.co/marketing-for-family-photographers?ref=mjvkymm

▸Showit (get ONE month for FREE): https://showit.com/r/40ggld0m

▸Flodesk (get 50% OFF with this code): https://flodesk.com/c/DOLLYDELONGEDUCATION

▸Showit Template Shop Recommendation (Makena Delaney) https://makenadelaney.com/shop

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✅Sign up for weekly reminders to stay updated on all things systems, SOPS, marketing, and workflows to impact the backend of YOUR family photography OR creative business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools

🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!

🔗Affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️

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In episode 197, Dolly sits down with Mara and Bekah to share the behind-the-scenes story of why the three of us have teamed up to host the Black Friday 2025 Virtual Summit and how it can help your business prepare with actionable strategies for the busiest sales season of the year. To read the blog post that goes with this podcast episode, click HERE

🎟️Get your free virtual ticket to the Black Friday 2025 Summit: https://blackfridaysummit.com/

🎟️Get your free virtual ticket to the Black Friday 2025 Summit: https://blackfridaysummit.com/

🎉 Emails needed for a launch (Free PDF) HERE

🎉 Are you a family photographer and need weekly marketing help? Join the Family Photographers' Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society

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🎁Free Gift From Rebekah

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🎁Free Resource From Mara

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✅Sign up for weekly reminders to stay updated on all things systems, SOPS, marketing, and workflows to impact the backend of YOUR family photography OR creative business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools

🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!

🔗Affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️

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In Episode 196 of the Systems & Workflow Magic Podcast, I chat with Rebekah Read (Bekah) about how to optimize your Black Friday sales page using SEO and AI so your offers are searchable, compelling, and ready to convert in 2025. To read the ENTIRE blog post that corresponds with this podcast, just click HERE

🎟️Get your free virtual ticket to the Black Friday 2025 Summit: https://blackfridaysummit.com/

🎟️Get your free virtual ticket to the Black Friday 2025 Summit: https://blackfridaysummit.com/

🎉 Emails needed for a launch (Free PDF) HERE

🎉 Are you a family photographer and need weekly marketing help? Join the Family Photographers' Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society

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🎁Free Gift From Rebekah

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✅Sign up for weekly reminders to stay updated on all things systems, SOPS, marketing, and workflows to impact the backend of YOUR family photography OR creative business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools

🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!

🔗Affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️

Hosted on Acast. See acast.com/privacy for more information.

🎟️Get your free virtual ticket to the Black Friday 2025 Summit: https://blackfridaysummit.com/

In this episode, Mara Kucirek shares why putting everything on sale for Black Friday often backfires and reveals her simple, proven strategy to help you sell more without overwhelming your customers. To read the entire blog post with resources & links mentioned, click here

🎟️Get your free virtual ticket to the Black Friday 2025 Summit: https://blackfridaysummit.com/

🎉 Emails needed for a launch (Free PDF) HERE

🎉 Are you a family photographer and need weekly marketing help? Join the Family Photographers' Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society

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🎁Free Resource From Mara 

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✅Sign up for weekly reminders to stay updated on all things systems, SOPS, marketing, and workflows to impact the backend of YOUR family photography OR creative business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools

🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!

🔗Affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️

Hosted on Acast. See acast.com/privacy for more information.

🎟️Get your free virtual ticket to the Black Friday 2025 Summit: https://blackfridaysummit.com/

In this episode, copywriter Amy Hanneke shares how to simplify your sales page so it actually converts—just in time for your Black Friday offer.

Read the ENTIRE blog post HERE

🎟️Get your free virtual ticket to the Black Friday 2025 Summit: https://blackfridaysummit.com/

🎉 Emails needed for a launch (Free PDF) HERE

🎉 Are you a family photographer and need weekly marketing help? Join the Family Photographers' Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society

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🎁Amy's Free Gift

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✅Sign up for weekly reminders to stay updated on all things systems, SOPS, marketing, and workflows to impact the backend of YOUR family photography OR creative business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools

🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!

🔗Affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️

Hosted on Acast. See acast.com/privacy for more information.

🎟️Get your free virtual ticket to the Black Friday 2025 Summit: https://blackfridaysummit.com/

In this episode, I’m joined by Mara Kucirek and Rebekah Read as we chat with Kate Doster about how to use a private audio course to grow your Black Friday waitlist, deepen audience connection, and confidently stand out during a busy launch season.

Read the ENTIRE blog post HERE

🎟️Get your free virtual ticket to the Black Friday 2025 Summit: https://blackfridaysummit.com/

🎉 Emails needed for a launch (Free PDF) HERE

🎉 Are you a family photographer and need weekly marketing help? Join the Family Photographers' Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society

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🎁Kate's Free Gift

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✅Sign up for weekly reminders to stay updated on all things systems, SOPS, marketing, and workflows to impact the backend of YOUR family photography OR creative business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools

🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!

🔗Affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️

Hosted on Acast. See acast.com/privacy for more information.

In this episode, I sit down with Joyce Hamilton of Only Boldly to discuss how busy business owners can utilize AI to prepare for Black Friday with strategy and intention. Joyce shares how she utilizes tools like ChatGPT to brainstorm content, map out her launch plans, and create more efficient systems that actually save her time, both as a mom and a business owner.

If you’ve ever felt behind on your Black Friday prep or overwhelmed by content planning, this episode will show you how to get started now and use AI as a true business assistant.

Read the ENTIRE blog post HERE & don't forget to 🎟️Get your free virtual ticket to the Black Friday 2025 Summit: https://blackfridaysummit.com/

🎟️Get your free virtual ticket to the Black Friday 2025 Summit: https://blackfridaysummit.com/

🎉 Emails needed for a launch (Free PDF) HERE

🎉 Want to get 50% OFF Flodesk? Click HERE

🎉 Are you a family photographer and need weekly marketing help? Join the Family Photographers' Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society

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Thanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:

✅Sign up for weekly reminders to stay updated on all things systems, SOPS, marketing, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools

🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!

🔗Affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Systems & Workflow Magic Podcast, I'm joined by Pinterest and blogging expert Kara Duncan to break down how small business owners can use Pinterest trends to create evergreen blog content that supports their Black Friday strategy—and keeps working long after the sale ends.

We discuss the three main content buckets (evergreen, trend-based, and timely), how to plan Pinterest content in advance, and why specificity is crucial for driving traffic and conversions. Whether you're brand new to Pinterest or looking to refine your strategy, this episode will help you create intentional content that attracts and nurtures cold traffic for your Q4 promotions.

Read the ENTIRE blog post here & don't forget to 🎟️Get your free virtual ticket to the Black Friday 2025 Summit: https://blackfridaysummit.com/

🎟️Get your free virtual ticket to the Black Friday 2025 Summit: https://blackfridaysummit.com/

🎉 Emails needed for a launch (Free PDF) HERE

🎉 Want to get 50% OFF of Flodesk? Click HERE

🎉 Are you a family photographer and need weekly marketing help? Join the Family Photographers' Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society

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Thanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:

✅Sign up for weekly reminders to stay updated on all things systems, sops, marketing, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools

🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!

🔗Affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️

Hosted on Acast. See acast.com/privacy for more information.

If you’ve ever felt overwhelmed by the idea of running a Black Friday sale or, worse, you’ve thrown one together the night before Thanksgiving, you are absolutely not alone. But what if this year looked a little different? What if you had a strategic plan in place that not only warmed up your audience but also sold your offer while you’re enjoying leftover pie?

In this episode of the Systems and Workflow Magic Podcast, I sit down with email marketing strategist Allison Hardy, and we delve into how email funnels can significantly enhance your Black Friday strategy. Whether this is your first-ever sale or you're trying to streamline your fourth Q4 sprint, this conversation is packed with gold.

Read the ENTIRE blog post here

🎟️Get your free virtual ticket to the Black Friday 2025 Summit: https://blackfridaysummit.com/

🎉 Emails needed for a launch (Free PDF) HERE

🎉 Want to get 50% OFF of Flodesk? Click HERE

🎉 Are you a family photographer and need weekly marketing help? Join the Family Photographers' Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society

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Thanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:

✅Sign up for weekly reminders to stay updated on all things systems, sops, marketing, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools

🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!

🔗affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️

Black Friday Email Marketing, Email Funnels for Q4, Holiday Sale Strategy, Launching with Email Marketing, Email Marketing for Creatives, Black Friday Planning, Black Friday Strategy

Hosted on Acast. See acast.com/privacy for more information.

In this BRAND NEW solo episode, I’m pulling back the curtain on why I took a three-month break from releasing new podcast episodes and what’s changing (and staying the same) as I move forward. I’m sharing the behind-the-scenes journey of how I’ve evolved into serving two specific groups of business owners: family photographers who want sustainable systems and marketing strategies, and small business owners who want smart, strategic launch support. You’ll also hear the story behind my new membership, the Family Photographer’s Marketing Society, and what you can expect from the podcast in the coming months, including a brand new Black Friday series starting next week.

Want the full blog post with all the shownotes? Click Here

🎉 Emails needed for a launch (Free PDF) HERE

🎉 Want to get 50% OFF of Flodesk? Click HERE

🎉 Are you a family photographer and need weekly marketing help? Join the Family Photographers' Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society

💻Website

📱Instagram

🎥YouTube

Thanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:

✅Sign up for weekly reminders to stay updated on all things systems, sops, marketing, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools

🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!

🔗affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️

fractional CMO for family photographers, family photography business tips, marketing strategy for photographers, how to market your family photography sessions, family photographer marketing support, launching tips, pre-launch tips

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