Big news, friends—Black Friday doesn’t have to feel overwhelming or chaotic! In this behind-the-scenes episode, I’m sharing how I’m simplifying my own Black Friday 2025 plan for my photography business and using one clear content strategy: repurposing long-form content to strategically prime my audience ahead of my offer.

If you’ve ever felt like you’re throwing spaghetti at the wall with your marketing or scrambling last-minute in November, this episode will walk you through how I’m preparing now (in September!) to ensure my Black Friday promotion is smooth, strategic, and simplified.

Whether you’re a family photographer or a small business owner, you’ll walk away with practical tips to help you organize your content, repurpose what you already have, and build momentum that leads directly to your Black Friday offer.

• How to simplify your Black Friday plan without overwhelm
• Why I chose ONE clear offer for Black Friday 2025 and how I’m preparing for it
• How to repurpose long-form content (like blogs, YouTube, and podcasts) into weekly pre-launch content
• The importance of segmenting your audience ahead of time to warm them up
• Why priming your audience 6–10 weeks out is essential for launch success
• How this same approach can help both photographers and service-based business owners

▸ The Simplified Black Friday Planning Kit (co-created with Mara Kucirek & Bekah Read)

▸ Watch this episode on YouTube

▸ Read the blog post that goes with this episode

▸ Website

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▸ YouTube

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Are you actually using the real words your clients are typing into Google when they’re searching for a photographer like you? In today’s episode, I’m showing you a simple tweak you can make to your contact form that helps you discover the exact keywords your clients are already using to find you.

This small backend shift in your CRM (like Dubsado or HoneyBook) can completely transform how you approach blogging, YouTube, and podcasting—because you’ll finally have client-driven keywords to use in your content marketing. And the best part? It’s 100% organic marketing. No ads required.

Whether you’re a family photographer or a creative small business owner, you’ll walk away from this episode with a practical strategy for:

• Capturing the exact search terms your clients use when they find you online
• Organizing those keywords in a project management tool (like Trello)
• Repurposing client-driven keywords into long-form content for SEO
• Building a sustainable marketing system that doesn’t rely on paid ads
• Using your contact form as a hidden goldmine for SEO research

Read the entire blog post or watch the whole YouTube video HERE

▸ The Essential Launch Email Checklist (FREE) → https://systemsandworkflowmagic.com/emails-needed-for-a-launch

▸ Dubsado (get 30% OFF with this link!) → https://systemsandworkflowmagic.com/dubsado-coupon-code

▸ Shoutout to Kara Duncan of The Kara Report → https://thekarareport.com/

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✅Sign up for weekly reminders to stay updated on all things systems, SOPS, marketing, and workflows to impact the backend of YOUR family photography OR creative business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools

🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!

🔗Affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️

Hosted on Acast. See acast.com/privacy for more information.

Big news, friends...Flodesk and ThriveCart finally released a direct integration, and it’s a total game-changer for small business owners! In this episode, I’m walking you through how the new Flodesk + ThriveCart integration works, why you no longer need Zapier to connect the two, and how this update can save you both time and money in 2025.

Whether you’re a family photographer, a creative educator, or a service-based business owner, this episode will show you how to:

• Connect Flodesk and ThriveCart without Zapier
• Automatically add new customers to the right Flodesk segments or workflows
• Streamline your tech stack and simplify your backend systems
• Use this integration to better support launches, memberships, or digital product sales

If you’ve ever felt overwhelmed by too many tools or tired of paying for unnecessary integrations, this one is for you.

▸Read the blog (and watch the YouTube Video) that goes with this podcast: https://systemsandworkflowmagic.com/flodesk-thrivecart-integration/

▸The Essential Launch Email Checklist: https://systemsandworkflowmagic.com/emails-needed-for-a-launch

▸Thrivecart: https://dollydelong--checkout.thrivecart.com/thrivecart-pro-account/

▸Flodesk (get 50% OFF with this code): https://flodesk.com/c/DOLLYDELONGEDUCATION

💻Website

📱Instagram

🎥YouTube

✅Sign up for weekly reminders to stay updated on all things systems, SOPS, marketing, and workflows to impact the backend of YOUR family photography OR creative business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools

🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!

🔗Affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️

Hosted on Acast. See acast.com/privacy for more information.

If you’re in the first few years of running your small business, chances are you’ve felt buried under all the noise—everyone telling you which tools to use, which platforms to be on, and which strategies are “must-dos.” That overwhelm doesn’t just waste your time; it can keep you stuck and prevent you from making real progress.

That’s why in this episode, I’m cutting through the noise and sharing the four simplified marketing tools that actually matter for small business owners. These are the exact platforms I use to streamline my marketing, keep my overhead low, and show up consistently as a team of one. Whether you’re exhausted by daily posting, confused about email marketing, or unsure what website platform to invest in, this episode will help you simplify your decisions and finally feel confident in your marketing system.

-Read the blog that goes with this podcast: https://systemsandworkflowmagic.com/best-marketing-tools-small-business/

▸Enji: https://www.enji.co/marketing-for-family-photographers?ref=mjvkymm

▸Showit (get ONE month for FREE): https://showit.com/r/40ggld0m

▸Flodesk (get 50% OFF with this code): https://flodesk.com/c/DOLLYDELONGEDUCATION

▸Showit Template Shop Recommendation (Makena Delaney) https://makenadelaney.com/shop

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✅Sign up for weekly reminders to stay updated on all things systems, SOPS, marketing, and workflows to impact the backend of YOUR family photography OR creative business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools

🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!

🔗Affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️

Hosted on Acast. See acast.com/privacy for more information.

In episode 197, Dolly sits down with Mara and Bekah to share the behind-the-scenes story of why the three of us have teamed up to host the Black Friday 2025 Virtual Summit and how it can help your business prepare with actionable strategies for the busiest sales season of the year. To read the blog post that goes with this podcast episode, click HERE

🎟️Get your free virtual ticket to the Black Friday 2025 Summit: https://blackfridaysummit.com/

🎟️Get your free virtual ticket to the Black Friday 2025 Summit: https://blackfridaysummit.com/

🎉 Emails needed for a launch (Free PDF) HERE

🎉 Are you a family photographer and need weekly marketing help? Join the Family Photographers' Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society

💻 Website

📱Instagram

🎁Free Gift From Rebekah

💻Website

📱Instagram

🎁Free Resource From Mara

💻Website

📱Instagram

🎥YouTube

✅Sign up for weekly reminders to stay updated on all things systems, SOPS, marketing, and workflows to impact the backend of YOUR family photography OR creative business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools

🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!

🔗Affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️

Hosted on Acast. See acast.com/privacy for more information.

In Episode 196 of the Systems & Workflow Magic Podcast, I chat with Rebekah Read (Bekah) about how to optimize your Black Friday sales page using SEO and AI so your offers are searchable, compelling, and ready to convert in 2025. To read the ENTIRE blog post that corresponds with this podcast, just click HERE

🎟️Get your free virtual ticket to the Black Friday 2025 Summit: https://blackfridaysummit.com/

🎟️Get your free virtual ticket to the Black Friday 2025 Summit: https://blackfridaysummit.com/

🎉 Emails needed for a launch (Free PDF) HERE

🎉 Are you a family photographer and need weekly marketing help? Join the Family Photographers' Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society

💻 Website

📱Instagram

🎁Free Gift From Rebekah

💻Website

📱Instagram

🎥YouTube

✅Sign up for weekly reminders to stay updated on all things systems, SOPS, marketing, and workflows to impact the backend of YOUR family photography OR creative business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools

🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!

🔗Affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️

Hosted on Acast. See acast.com/privacy for more information.

🎟️Get your free virtual ticket to the Black Friday 2025 Summit: https://blackfridaysummit.com/

In this episode, Mara Kucirek shares why putting everything on sale for Black Friday often backfires and reveals her simple, proven strategy to help you sell more without overwhelming your customers. To read the entire blog post with resources & links mentioned, click here

🎟️Get your free virtual ticket to the Black Friday 2025 Summit: https://blackfridaysummit.com/

🎉 Emails needed for a launch (Free PDF) HERE

🎉 Are you a family photographer and need weekly marketing help? Join the Family Photographers' Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society

💻Website

📱Instagram

🎁Free Resource From Mara 

💻Website

📱Instagram

🎥YouTube

✅Sign up for weekly reminders to stay updated on all things systems, SOPS, marketing, and workflows to impact the backend of YOUR family photography OR creative business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools

🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!

🔗Affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️

Hosted on Acast. See acast.com/privacy for more information.

🎟️Get your free virtual ticket to the Black Friday 2025 Summit: https://blackfridaysummit.com/

In this episode, copywriter Amy Hanneke shares how to simplify your sales page so it actually converts—just in time for your Black Friday offer.

Read the ENTIRE blog post HERE

🎟️Get your free virtual ticket to the Black Friday 2025 Summit: https://blackfridaysummit.com/

🎉 Emails needed for a launch (Free PDF) HERE

🎉 Are you a family photographer and need weekly marketing help? Join the Family Photographers' Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society

💻Website

📱Instagram

🎁Amy's Free Gift

💻Website

📱Instagram

🎥YouTube

✅Sign up for weekly reminders to stay updated on all things systems, SOPS, marketing, and workflows to impact the backend of YOUR family photography OR creative business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools

🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!

🔗Affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️

Hosted on Acast. See acast.com/privacy for more information.

🎟️Get your free virtual ticket to the Black Friday 2025 Summit: https://blackfridaysummit.com/

In this episode, I’m joined by Mara Kucirek and Rebekah Read as we chat with Kate Doster about how to use a private audio course to grow your Black Friday waitlist, deepen audience connection, and confidently stand out during a busy launch season.

Read the ENTIRE blog post HERE

🎟️Get your free virtual ticket to the Black Friday 2025 Summit: https://blackfridaysummit.com/

🎉 Emails needed for a launch (Free PDF) HERE

🎉 Are you a family photographer and need weekly marketing help? Join the Family Photographers' Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society

💻Website

📱Instagram

🎙️Podcast

🎁Kate's Free Gift

💻Website

📱Instagram

💻Website

📱Instagram

💻Website

📱Instagram

🎥YouTube

✅Sign up for weekly reminders to stay updated on all things systems, SOPS, marketing, and workflows to impact the backend of YOUR family photography OR creative business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools

🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!

🔗Affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️

Hosted on Acast. See acast.com/privacy for more information.

In this episode, I sit down with Joyce Hamilton of Only Boldly to discuss how busy business owners can utilize AI to prepare for Black Friday with strategy and intention. Joyce shares how she utilizes tools like ChatGPT to brainstorm content, map out her launch plans, and create more efficient systems that actually save her time, both as a mom and a business owner.

If you’ve ever felt behind on your Black Friday prep or overwhelmed by content planning, this episode will show you how to get started now and use AI as a true business assistant.

Read the ENTIRE blog post HERE & don't forget to 🎟️Get your free virtual ticket to the Black Friday 2025 Summit: https://blackfridaysummit.com/

🎟️Get your free virtual ticket to the Black Friday 2025 Summit: https://blackfridaysummit.com/

🎉 Emails needed for a launch (Free PDF) HERE

🎉 Want to get 50% OFF Flodesk? Click HERE

🎉 Are you a family photographer and need weekly marketing help? Join the Family Photographers' Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society

💻Website

📱Instagram

💻Website

📱Instagram

🎥YouTube

Thanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:

✅Sign up for weekly reminders to stay updated on all things systems, SOPS, marketing, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools

🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!

🔗Affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️

Hosted on Acast. See acast.com/privacy for more information.