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When Kelly first came into my world, she was doing a little bit of everything. Newborns. Seniors. Families. Weddings. You name it.
At the same time, she was working full-time as a social worker, pursuing her master’s degree in clinical social work, becoming a new mom, and figuring out how the heck to run an actual photography business.
She knew pretty quickly that what she was doing wasn’t sustainable.
What she needed wasn’t more random information or another person telling her to “just post more.” She needed direction.
Over the years we’ve worked together, Kelly has built the foundations of her business, narrowed her focus to weddings, refined her brand, learned how to generate and convert leads, elevated her client experience, raised her wedding photography prices, and intentionally positioned herself for the clients and venues she wanted.
Today, she’s booking $7,000 weddings and she recently booked two of them in a row. But one of my favorite parts of Kelly’s story is that her growth goes so much deeper than the number on the invoice.
She has learned how to make strategic decisions for her own business, create a brand that actually feels like her, build meaningful industry relationships, and confidently step into each new level of growth.
Because becoming a sought-after wedding photographer isn’t just about taking pretty photos. It’s about building a business that knows how to attract, nurture, and convert the right people.
Kelly Friday Photography: https://kellyfridayphotography.com
Your Next Steps
🧡 Apply for coaching: https://racheltraxler.com/apply
If you’ve already built a wedding photography business but know you’re capable of more, you probably don’t need more noise. You need a clear path.
Maybe you’re ready to raise your wedding photography prices but aren’t confident your current lead flow can support it.
Maybe you’re getting inquiries, but they aren’t from the clients you actually want.
Maybe you’re ready to position yourself for higher-end weddings, strengthen your conversion, or create better lead generation systems instead of constantly wondering where your next inquiry will come from.
Or maybe your business is working, but you know the way you’ve been growing it isn’t the way you want to keep growing it.That’s the work we do inside my coaching.
We look at your business, your market, your ideal clientele, your positioning, your lead generation, your funnels, your conversion, and your client experience to figure out what your next level actually requires.
Because you don’t need to copy someone else’s business.You need the strategy that makes sense for yours.
🧡 Apply for coaching: https://racheltraxler.com/apply
👉 Shop my low-ticket education resources → https://racheltraxler.com/shop
🧡APPLY for high-level Photography Business Coaching → https://racheltraxler.com/apply📸Join That Photography Group for FREE live masterclasses + resources → https://www.skool.com/that-photography-group-2871/about🦄Try Aftershoot for your culling, editing, retouching, and gallery program → https://aftershoot.com/friends/?ref=racheltraxlerCode: RACHELTRAXLER⬇️ My wedding photography gear list: ⬇️▸ Camera Body: https://amzn.to/44pB4sd ▸ Canon g7x mark iii: https://amzn.to/4b1IZzJ ▸ Fuji x100vi: https://amzn.to/3JyuXLL ▸ Most Used Lens: https://amzn.to/44iY6B0 ▸ Canon 35mm f1/4: https://amzn.to/4oE7SHv ▸ Meta Glasses: https://amzn.to/4vl7jES ▸ Camera Harness: code: TRAXLER26: https://spiderholster.com/products/spiderpro-dual-camera-system-v3 ▸ My Camera Bag: https://kamrette.com/?rfsn=8967723.56f4bf&utm_source=refersion&utm_medium=affiliate&utm_campaign=8967723.56f4bf ▸ Most Reliable SD Cards: https://amzn.to/3SkL17J ▸ Most Reliable SSD: https://amzn.to/4eSq9gL▸ Most Reliable HD: https://amzn.to/4eSq9gL🎞️ My Wedding Presets → https://www.gpresets.com/product/rachel-traxler-presets/
What happens when you know you’re good at photography… but realize being good behind the camera isn’t the same thing as knowing how to build a business?
In this episode, I’m sitting down with my coaching client Hannah Ellis to talk about exactly that transition from charging around $1,800 for weddings and piecing together free marketing advice to building a more intentional business, raising her pricing, and completely changing the way she handles inquiries and sales calls. And yes, we need to talk about her 100% call conversion rate since applying what she learned inside the program.
When Hannah joined my coaching program in November 2025, she was navigating pricing, marketing, her website, inquiry flow, and how to turn photography into a sustainable business. She had exhausted a lot of the free resources available to her and realized she didn't just need more information, she wanted strategy, feedback, accountability, and someone who could help her diagnose what was actually happening in her business.
What You’ll Learn
How Hannah went from accidentally photographing her first wedding to deciding, “I want to do this for the rest of my life.”
Why turning photography from something fun into Hannah’s sole income exposed completely different gaps in her business.
The moment Hannah realized she had exhausted the free resources available to her—and why more YouTube videos weren’t going to give her what she actually needed.
Why education alone wasn’t enough, and how ongoing feedback, audits, accountability, and support helped her actually implement what she was learning.
How Hannah moved from roughly an $1,800 starting point to packages in the $3,000–$4,000 range, even while working in a smaller, highly competitive market.
The surprisingly simple reason potential clients were falling off before Hannah ever had the chance to sell them.
Why adding more personalization to your inquiry process can sometimes create more friction, not a better client experience.
How simplifying the path to a phone call changed Hannah’s sales process.
What Hannah changed about the structure of her calls and why being naturally good at talking to people wasn’t enough by itself.
How Hannah reached a 100% conversion rate from calls after applying the program to her business, based on the inquiries she reviewed.
Hannah Ellis Photography — https://hannahellisphotography.com
Your Next StepsIf you’re an established wedding photographer who knows your work is strong but your marketing, inquiries, pricing, or bookings still feel less predictable than they should, this is exactly the kind of work I help photographers refine. You don’t necessarily need more content, more hustle, or another pile of disconnected tactics, you need to know where your business is actually getting stuck and build the systems to support the next level. https://racheltraxler.com/apply👉 Shop my low-ticket education resources → https://racheltraxler.com/shop🧡APPLY for high-level Photography Business Coaching → https://racheltraxler.com/apply📸Join That Photography Group for FREE live masterclasses + resources → https://www.skool.com/that-photography-group-2871/about🦄Try Aftershoot for your culling, editing, retouching, and gallery program → https://aftershoot.com/friends/?ref=racheltraxlerCode: RACHELTRAXLER⬇️ My wedding photography gear list: ⬇️▸ Camera Body: https://amzn.to/44pB4sd ▸ Canon g7x mark iii: https://amzn.to/4b1IZzJ ▸ Fuji x100vi: https://amzn.to/3JyuXLL ▸ Most Used Lens: https://amzn.to/44iY6B0 ▸ Canon 35mm f1/4: https://amzn.to/4oE7SHv ▸ Meta Glasses: https://amzn.to/4vl7jES ▸ Camera Harness: code: TRAXLER26: https://spiderholster.com/products/spiderpro-dual-camera-system-v3 ▸ My Camera Bag: https://kamrette.com/?rfsn=8967723.56f4bf&utm_source=refersion&utm_medium=affiliate&utm_campaign=8967723.56f4bf ▸ Most Reliable SD Cards: https://amzn.to/3SkL17J ▸ Most Reliable SSD: https://amzn.to/4eSq9gL▸ Most Reliable HD: https://amzn.to/4eSq9gL
Busy season gives you SO much content to work with. But here’s the thing: just because your content proves you’re busy doesn’t mean it proves someone should book you. There’s a huge difference between “look how much I’m working” and “look at the experience I create for my couples.” In this episode, I’m breaking down exactly how to make that shift without creating more work for yourself.If your feed is full of “another beautiful wedding weekend,” editing queue updates, pretty galleries, and “still not over this day” captions… Sunshine, we can do more with that content. Because your future couples aren’t only looking at whether you take beautiful photos. They’re asking: Can I trust her? Will I feel comfortable with her? Does she know how to handle my wedding day? Is she worth the investment? And busy season is actually one of the BEST times to answer those questions.
In this episode, I’m showing you how to take the weddings, sessions, galleries, testimonials, and behind-the-scenes moments you already have and turn them into content that builds trust and helps future clients understand your value. Same weddings. Same photos. Same behind-the-scenes. Stronger purpose. Better marketing. More bookable content.
The difference between content that makes you look busy and content that makes you look bookable
Why constantly talking about your editing queue and packed calendar can accidentally signal overwhelm instead of demand
How to shift from “look what I shot” to “look what I helped create”Why beautiful photos alone may not communicate the value behind your pricing
How to showcase your timeline guidance, problem-solving, posing approach, decision-making, and client experience through content
The simple question I want you asking after every wedding or session: “What did this prove?”How to turn client texts, testimonials, vendor compliments, and wedding-day wins into a “proof bank” for future marketing
My simple formula for turning one wedding into conversion-focused content
Specific content prompts you can steal for your next carousel, Reel, or caption
If this episode made you realize your content is doing a great job showing how much you’re working…but not necessarily showing why someone should choose you, start with one simple question:What does this wedding prove?
Maybe it proves you can make camera-shy couples feel comfortable.
Maybe it proves you know how to create breathing room in a timeline.Maybe it proves you can pivot when the weather changes, keep family photos organized, handle a huge wedding party, or notice the quiet moments nobody else sees.Whatever it is...name it.
Because your content shouldn’t just prove that you’re in demand.
It should prove why you’re worth demanding.
👉 Shop my low-ticket education resources → https://racheltraxler.com/shop🧡APPLY for high-level Photography Business Coaching → https://racheltraxler.com/apply📸Join That Photography Group for FREE live masterclasses + resources → https://www.skool.com/that-photography-group-2871/about🦄Try Aftershoot for your culling, editing, retouching, and gallery program → https://aftershoot.com/friends/?ref=racheltraxlerCode: RACHELTRAXLER⬇️ My wedding photography gear list: ⬇️▸ Camera Body: https://amzn.to/44pB4sd ▸ Canon g7x mark iii: https://amzn.to/4b1IZzJ ▸ Fuji x100vi: https://amzn.to/3JyuXLL ▸ Most Used Lens: https://amzn.to/44iY6B0 ▸ Canon 35mm f1/4: https://amzn.to/4oE7SHv ▸ Meta Glasses: https://amzn.to/4vl7jES ▸ Camera Harness: code: TRAXLER26: https://spiderholster.com/products/spiderpro-dual-camera-system-v3 ▸ My Camera Bag: https://kamrette.com/?rfsn=8967723.56f4bf&utm_source=refersion&utm_medium=affiliate&utm_campaign=8967723.56f4bf ▸ Most Reliable SD Cards: https://amzn.to/3SkL17J ▸ Most Reliable SSD: https://amzn.to/4eSq9gL▸ Most Reliable HD: https://amzn.to/4eSq9gL🎞️ My Wedding Presets → https://www.gpresets.com/product/rachel-traxler-presets/
September can feel like pure survival mode as a wedding photographer.
You’re shooting weddings, editing galleries, answering emails, creating timelines, posting sneak peeks, and basically just trying to keep your head above water. 😝
But girly, I don’t want you to just survive September.
Because while you’re busy serving the clients already on your calendar, your future clients are watching. And the work you’re creating RIGHT NOW can become some of your best marketing for the weddings you want to book next.
I’m walking you through my September playbook for turning busy season into future inquiries, stronger leads, and better bookings heading into engagement season.
Because September isn’t just a busy month.
It’s a visibility month.
A trust-building month.
A momentum month.
And instead of posting another pretty wedding carousel and hoping someone notices, I want you to use the work you’re already doing to strategically build demand.
The belief shift here is simple: your fall content shouldn’t just prove that you’re busy—it should prove that you’re bookable.
We’re talking about turning current weddings into trust-building marketing, tightening up your first impression, warming future couples before proposal season, following up with warm leads, collecting proof of your value, and fixing the booking leaks that could quietly be costing you conversions.
No complete business overhaul required. We do NOT have time for that in September. 🤭
Just smart, intentional moves that can help your current weddings sell your future weddings.
What You’ll Learn
Your Next Steps
Ready to get visible, get leads, get bookings, and become that photography girl? 🌞
Explore ways to work with me
Grab my free tools + resources
Come hang with me on social
And remember: let your current weddings sell your future weddings.
Keep shinin’ 🧡🌞
If you’ve been wanting to incorporate film into your wedding photography but have NO idea where to start, this episode is for you!
Today I’m chatting with film and editorial wedding photographer Loraleah Marie all about how to start shooting film at weddings and sessions without feeling completely overwhelmed by the process.Because adding film to your work isn’t just about grabbing a film camera and hoping for the best. There are so many little pieces to think about from choosing your settings and understanding your film stock to knowing when to push or pull your film, where to send it for processing, and how to actually stay organized when you’re shooting both digital AND film on a wedding day.
Loraleah is breaking it all down and giving you a behind-the-scenes look at her process so you can feel more confident experimenting with film in your own photography business.
In this episode, we cover:
How to start incorporating film into your sessions and weddings
Film camera settings and what you need to know before shooting
What pushing and pulling film actually means
How to decide when to push or pull your film
Where to send your film for developing and processing
What to know about film scansHow processing and scanning can impact the final look of your images
How to organize your film rolls throughout a wedding day
Keeping track of what you’re shooting when working with multiple rolls
Tips for balancing digital and film photography during a wedding
How to start experimenting with film without putting too much pressure on yourself
If film photography has been sitting on your “I really want to try this someday” list, consider this your sign to finally start experimenting with it.You don’t need to completely change the way you shoot or suddenly become an expert. Start learning the process, understand what’s happening behind the scenes, and find ways to intentionally incorporate film into the work you’re already creating.
About Loraleah Marie
Loraleah Marie is a Charleston-based film and editorial wedding photographer known for creating imagery that feels cinematic, nostalgic, authentic, and a little funky. She photographs weddings throughout Charleston, New York, the East Coast, and destinations around the world, blending editorial imagery with documentary storytelling to capture both the big moments and everything happening in between.
Connect with Loraleah and see more of her work at https://loraleahmarie.com/photographers
https://www.instagram.com/loraleahmariephotography/
👉 Shop my low-ticket education resources → https://racheltraxler.com/shop🧡APPLY for high-level Photography Business Coaching → https://racheltraxler.com/apply📸Join That Photography Group for FREE live masterclasses + resources → https://www.skool.com/that-photography-group-2871/about🦄Try Aftershoot for your culling, editing, retouching, and gallery program → https://aftershoot.com/friends/?ref=racheltraxlerCode: RACHELTRAXLER⬇️ My wedding photography gear list: ⬇️▸ Camera Body: https://amzn.to/44pB4sd ▸ Canon g7x mark iii: https://amzn.to/4b1IZzJ ▸ Fuji x100vi: https://amzn.to/3JyuXLL ▸ Most Used Lens: https://amzn.to/44iY6B0 ▸ Canon 35mm f1/4: https://amzn.to/4oE7SHv ▸ Meta Glasses: https://amzn.to/4vl7jES ▸ Camera Harness: code: TRAXLER26: https://spiderholster.com/products/spiderpro-dual-camera-system-v3 ▸ My Camera Bag: https://kamrette.com/?rfsn=8967723.56f4bf&utm_source=refersion&utm_medium=affiliate&utm_campaign=8967723.56f4bf ▸ Most Reliable SD Cards: https://amzn.to/3SkL17J ▸ Most Reliable SSD: https://amzn.to/4eSq9gL▸ Most Reliable HD: https://amzn.to/4eSq9gL🎞️ My Wedding Presets → https://www.gpresets.com/product/rachel-traxler-presets/
If your photography packages aren't converting the way you hoped, it may not be your pricing.
In this episode, I share some of the most common mistakes I see photographers make when creating their packages and, more importantly, how to fix them. From overwhelming clients with too many choices to accidentally attracting the wrong inquiries, your packages play a much bigger role in your booking process than you may realize.
Whether you're building your pricing guide for the first time or giving your offers a much-needed refresh, this episode will help you create packages that feel clear, strategic, and easy for clients to say yes to.
In This Episode, You'll Learn:
They're a sales tool that helps potential clients understand your value and confidently choose to work with you. A few intentional changes can make a significant difference in both your client experience and your bottom line.
If you've been wondering why inquiries aren't converting or why clients always choose your lowest package, this episode is for you.
👉 Shop my low-ticket education resources → https://racheltraxler.com/shop
🧡APPLY for high-level Photography Business Coaching → https://racheltraxler.com/apply
📸Join That Photography Group for FREE live masterclasses + resources → https://www.skool.com/that-photography-group-2871/about
🦄Try Aftershoot for your culling, editing, retouching, and gallery program → https://aftershoot.com/friends/?ref=racheltraxler
Code: RACHELTRAXLER
⬇️ My wedding photography gear list: ⬇️
▸ Camera Body: https://amzn.to/44pB4sd
▸ Canon g7x mark iii: https://amzn.to/4b1IZzJ
▸ Fuji x100vi: https://amzn.to/3JyuXLL
▸ Most Used Lens: https://amzn.to/44iY6B0
▸ Canon 35mm f1/4: https://amzn.to/4oE7SHv
▸ Meta Glasses: https://amzn.to/4vl7jES
▸ Camera Harness: code: TRAXLER26: https://spiderholster.com/products/spiderpro-dual-camera-system-v3
▸ My Camera Bag: https://kamrette.com/?rfsn=8967723.56f4bf&utm_source=refersion&utm_medium=affiliate&utm_campaign=8967723.56f4bf
▸ Most Reliable SD Cards: https://amzn.to/3SkL17J
▸ Most Reliable SSD: https://amzn.to/4eSq9gL
▸ Most Reliable HD: https://amzn.to/4eSq9gL
🎞️ My Wedding Presets → https://www.gpresets.com/product/rachel-traxler-presets/
You sent your pricing. They opened it. Then... silence.It's one of the most frustrating parts of running a photography business, and it's easy to assume your prices scared them away.
But what if pricing isn't actually the problem?
In this episode, Rachel unpacks the real reasons potential clients ghost after an inquiry. From the messaging you use to the overall client experience you're creating, there are subtle signals that influence whether someone feels confident moving forward or quietly moves on.
If you've been second-guessing your pricing every time an inquiry disappears, this conversation will help you shift your perspective and identify what may actually be holding clients back.
In This Episode
🧡Why ghosting isn't usually about your prices.
🧡The hidden signals that create hesitation during the inquiry process.
🧡How your communication shapes a client's confidence.
🧡Common mistakes that unintentionally push potential clients away.
🧡Ways to create a smoother, more trust-building client experience.
🧡How to evaluate your inquiry process instead of immediately lowering your rates.
Before you discount your services or assume you're charging too much, take a closer look at the experience you're creating. Small shifts in your messaging, communication, and client journey can make a much bigger impact than changing your pricing ever will.
Tune in to learn how to stop blaming your prices and start building an inquiry experience that converts more of the right clients into booked clients.
Connect with Rachel:
🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027
📷 Instagram: @racheltraxler
Create predictable leads: https://racheltraxler.com/predictable-inquiries-freebie
Join the That Photography Girl Community: https://www.skool.com/that-photography-group-2871/about
🧡 Apply for Business Coaching - https://racheltraxler.com/apply
🌞 Resources - https://racheltraxler.com/shop
Think you need to live in a major city to book luxury destination weddings? Think again.
In this episode, Rachel sits down with wedding photographer Staci Brucks, who has built a thriving high-end destination wedding business while living in a small town. Staci shares how she strategically uses social media to attract dream clients from around the world, create a recognizable luxury brand, and stay consistently booked without relying on referrals alone.
Whether you're a photographer, wedding professional, or creative entrepreneur, this conversation is packed with practical strategies for positioning yourself for premium clients, standing out online, and building a business that supports the life you actually want.
In This Episode, We Cover:
Connect with Staci Brucks
https://www.instagram.com/stacibrucksphoto/
https://stacibrucksphoto.com
Connect with Rachel:
🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027
📷 Instagram: @racheltraxler
Create predictable leads: https://racheltraxler.com/predictable-inquiries-freebie
Join the That Photography Girl Community: https://www.skool.com/that-photography-group-2871/about
🧡 Apply for Business Coaching - https://racheltraxler.com/apply
🌞 Resources - https://racheltraxler.com/shop
If you've ever felt like you have to spend money on Facebook or Instagram ads to keep your calendar full, this episode is going to change the way you think about marketing.
Rachel sits down with photographer and educator Brandi Alyse to unpack the three organic marketing strategies that consistently bring in inquiries and bookings without relying on paid advertising. Instead of chasing trends or pouring money into ads, Brandi shares the relationship-driven approach that has helped her build a thriving photography business through trust, visibility, and genuine connection.
Whether you're just getting started or looking to create more predictable inquiries, these strategies will help you market smarter, not more expensively.
In This Episode We Discuss:
About Brandi Alyse
Brandi Alyse is a photographer, educator, and business mentor who helps photographers build sustainable businesses through intentional marketing and authentic relationship building. Her approach focuses on creating long-term visibility, trusted connections, and consistent bookings without depending on paid advertising.
Connect with Brandi
Instagram: @itsbrandiallyse
https://brandiallyse.com
Connect with Rachel:
🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027
📷 Instagram: @racheltraxler
Create predictable leads: https://racheltraxler.com/predictable-inquiries-freebie
Join the That Photography Girl Community: https://www.skool.com/that-photography-group-2871/about
🧡 Apply for Business Coaching - https://racheltraxler.com/apply
🌞 Resources - https://racheltraxler.com/shop
What makes a photography experience unforgettable? It's not just beautiful images. It's how your clients feel from the very first inquiry to the final gallery delivery.
In this episode, I sit down with photographer Maegan Grendall to talk about the client workflow that has helped her create a seamless, personalized experience while building a business fueled by referrals and repeat clients.
We dive into the systems, communication, and intentional touch points that make clients feel cared for every step of the way, while also creating a workflow that's sustainable for photographers.
Whether you're just starting out or refining your client experience, you'll walk away with practical ideas you can implement right away.
In This Episode:
If you're ready to elevate your client experience and build a photography business that feels both professional and personal, this episode is for you.
About the guest:
Maegan Grendell is a portrait and wedding photographer based in northern Utah, serving clients wherever their stories take her. After studying art and design at Utah Valley University, she followed her passion for photography full time, turning a lifelong love of creativity into a career.
With a camera in her hands since the age of three, Maegan is passionate about creating an experience that goes far beyond beautiful photos. She believes photography is about helping people feel confident, seen, and genuinely cared for from the first inquiry to the final gallery. Her thoughtful client workflow and intentional approach have helped her build a business rooted in connection, storytelling, and unforgettable experiences.
When she's not behind the camera, you'll find her traveling, spending time with family and friends, listening to music, working out, searching for the perfect drink, or attempting to learn guitar.
Connect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram: @racheltraxler Create predictable leads: https://racheltraxler.com/predictable-inquiries-freebieJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop
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