What if offering photo and film didn’t mean doubling your workload, learning new gear overnight, or turning your business upside down?In this episode, I sit down with the team from Salar Media to break down exactly how photographers can add video to their packages in a way that feels simple, profitable, and aligned with how you already work.This conversation is especially for photographers who:Keep hearing clients ask, “Do you offer video?”Feel intimidated by adding film to their servicesWant to increase booking value without adding chaos to their workflowWe’re pulling back the curtain on how photo + film packages actually work in real life and how you can start offering them without becoming a full-time videographer.In this episode, we cover:Why couples are increasingly wanting both photos and videoThe easiest ways photographers can add film without burning outWhat you need to know to get started Pricing and packaging considerations when adding videoCommon mistakes photographers make when trying to offer filmThis episode is practical, honest, and meant to help you see video as an opportunity not an overwhelming add-on.If you’ve ever thought, “I love the idea of offering video, but I don’t know where to start,” this one is for you.Guest: Benji and Miriamhttps://salarmediainc.comhttps://www.instagram.com/_salarmedia/?hl=en💛 Sponsor Love: Passion to Profit Coaching ProgramThis episode is brought to you by my coaching program! Join now so that you can go to the retreat in May! Remember the retreat is included in your coaching! racheltraxler.com/apply Connect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram: @racheltraxler instagram.com/racheltraxlerEmail List Sign Up https://racheltraxler.com/email-list-sign-upJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop

January can feel quiet in the photography world, and when inquiries slow down, it’s easy to let doubt creep in.

In this episode, I’m walking you through The Photographer’s January Playbook: what I believe you should focus on when bookings feel lighter and the noise in your head starts getting louder.

Instead of forcing momentum that doesn’t fit the season, I talk about how January can actually be one of the most strategic months of the year for your business. This episode is about using the slower pace intentionally so you can build stability now and set yourself up for a stronger year ahead.

In this episode, I cover:

Why a slower January doesn’t mean your business is failing

How I think about funnels The mindset shifts that help me stay grounded

Website updates that quietly increase conversions over time

Backend systems and processes I focus on

How I set realistic goals without burning myself out

If you’re feeling discouraged by lower numbers, questioning your direction, or wondering what you should be doing right now, this episode is for you. January isn’t a dead month. It’s a setup month.

Press play if you want clarity, calm, and a grounded plan for building momentum without forcing it.

💛 Sponsor Love: Passion to Profit Coaching ProgramThis episode is brought to you by my coaching program! Join now so that you can go to the retreat in May! Remember the retreat is included in your coaching! racheltraxler.com/apply

Connect with Rachel:

🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027

📷 Instagram: @racheltraxler instagram.com/racheltraxler

Email List Sign Up https://racheltraxler.com/email-list-sign-up

Join the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation

🧡 Apply for Business Coaching - https://racheltraxler.com/apply

🌞 Resources - https://racheltraxler.com/shop

In this episode of That Photography Girl, I’m joined by Miles Witt Boyer to break down what it actually means to be a luxury photographer and why high-end clients are choosing you, not just your photos.If you’ve ever wondered how photographers book premium clients without competing on price, this conversation is for you. Miles shares how luxury photography is built on experience, trust, and perception, not gear, presets, or chasing trends.

We dive deep into what separates photographers who book high-end clients from those stuck in the volume hustle, and how shifting your client experience can completely change your business.

In this episode, we cover:

What defines a luxury photographer in today’s marketWhy high-end clients value experience over technical perfection

How client perception plays a bigger role than your portfolio

The mindset shift required to attract premium photography clients

How to elevate your client journey before, during, and after the shoot

Why luxury clients are buying confidence, trust, and ease

The difference between selling photos and selling a high-touch experience

How to position yourself so clients choose you without price shopping

Miles explains that luxury photography isn’t about being the most expensive or exclusive, it’s about creating a seamless, intentional experience that makes clients feel taken care of at every step. From communication to delivery, every touchpoint matters.

If you’re ready to step into higher-end photography, refine your brand positioning, and attract clients who value your expertise (not just your images), this episode will change how you think about your business.

🎧 Listen to the full episode of That Photography Girl wherever you get your podcasts.

🎥 Where to Find Miles Witt Boyer

Instagram: https://www.instagram.com/mileswittboyer/

Website: https://www.mileswittboyer.com

💛 Sponsor Love: AftershootThis episode is brought to you by Aftershoot: the editing + culling tool that lets you spend less time behind your laptop and more time behind your camera… or, you know… being a human.

https://aftershoot.com/friends/?ref=racheltraxler CODE: RACHELTRAXLER

Connect with Rachel:

🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027

📷 Instagram: @racheltraxler instagram.com/racheltraxler

Email List Sign Up https://racheltraxler.com/email-list-sign-up

Join the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation

🧡 Apply for Business Coaching - https://racheltraxler.com/apply

🌞 Resources - https://racheltraxler.com/shop (find those templates I mention here)

In this episode of That Photography Girl, we’re joined by the radiant and wildly talented Hope Taylor to talk about something photographers either love… or are slightly terrified of: same-day sneak peeks.

But here’s the hot take…Same-day sneak peeks aren’t just a “nice touch.”They are a visibility engine. A referral magnet. A repeat-client creator. And honestly?

One of the fastest ways to turn dreamy clients into lifelong hype-people for your brand.Hope breaks down:

how she builds sneak peeks into her workflow without burning outwhy timing matters (the emotional high = the shareability high)

what types of images to select for maximum impact

how sneak peeks create instant social proof + buzzhow this strategy has shaped her brand reputation over the years

We also talk about the reality behind it:

balancing boundaries, editing efficiently, not feeling “behind,” and avoiding people-pleasing traps.

Because yes, same-day sneak peeks can be magical… but they should also be sustainable.

Key Takeaways

Same-day sneak peeks aren’t about pressure. They’re about intention + experience

Delivering images while emotions are fresh = organic reach you cannot buy

Sneak peeks train clients to celebrate you, credit you, and share your work

🎥 Where to Find Hope Taylor

Instagram: @hopetaylorphotography

YouTube: Hope Taylor https://www.youtube.com/c/HopeTaylor

Website: hopetaylor.com

She’s a wealth of education, tough love, and joyful photography energy. Follow her. You will not regret it.💛

Sponsor Love: Aftershoot

This episode is brought to you by Aftershoot: the editing + culling tool that lets you spend less time behind your laptop and more time behind your camera… or, you know… being a human.

Because same-day sneak peeks feel a lot lighter when you’re not drowning in Lightroom purgatory.

https://aftershoot.com/friends/?ref=racheltraxler

CODE: RACHELTRAXLER

Connect with Rachel:

🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027

📷 Instagram: @racheltraxler instagram.com/racheltraxler

Email List Sign Up https://racheltraxler.com/email-list-sign-up

Join the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡

Apply for Business Coaching - https://racheltraxler.com/apply

🌞 Resources - https://racheltraxler.com/shop

In this episode, we’re talking about how to get out of the “only posting reels that are photo slideshows” rut and start creating content that actually builds connection, visibility, and trust with your audience.

We cover:

• What Social Templates Co is and who it’s for

• How and why it was founded

• Simple ways to diversify your content 

• Why mixing content types matters for growth, sales, and storytelling

Social Templates Co helps photographers and creatives show up consistently online with strategic, done-for-you templates.

🤍 Sponsor:Check Out Social Templates Co

If you want plug-and-play content systems made for creatives, explore Social Templates Co and start posting with ease.socialtemplates.co

instagram.com/socialtemplates.co

Use code RACHEL for a free month to try it out!Connect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram: @racheltraxler instagram.com/racheltraxlerEmail List Sign Up https://racheltraxler.com/email-list-sign-upJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop (find those templates I mention here)

In this episode, we are talking all about how Photographers can maximize florists and the questions that they can be asking to maximize the results of their photos! Guest: Jaclyn https://www.hometownflowerco.com/🤍 Sponsor: PASS+ https://racheltraxler.passgallery.com/referralThis episode is brought to you by PASS+, that handles all my processing and marketing for me as a passive sort of photographer income. PASS+ doesn’t just organize your business, it helps you make more money, which is why they guarantee at least $1,000 in profit back when you switch.Connect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram: @racheltraxler instagram.com/racheltraxlerEmail List Sign Up https://racheltraxler.com/email-list-sign-upJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop (find those templates I mention here)

Booking and proposal season is coming fast, and here’s the hot take most photographers don’t want to hear: You can’t treat your rebrand like a Band-Aid that will make more inquiries come. In this episode, I’m breaking down exactly what you should be prepping before inquiries spike so you don’t end up scrambling, ghosting leads, or leaving money on the table.We’re talking systems, client-facing touch points, and backend operations that actually support growth, not just aesthetics.If you want to move through booking season feeling calm, confident, and booked with the right clients, this episode is your checklist.✨ In This Episode, We Cover:***Why a rebrand alone won’t fix your booking problemsA new logo or website won’t save you if your systems can’t support visibility. We talk about what actually needs attention first.***Systems to prep before inquiries roll inFrom inquiry workflows to automation and follow-ups, we cover what needs to be in place so every lead is handled smoothly and professionally.***Client-facing assets that convertWe talk about proposal pages, redirect pages, and why a strong “what happens next” experience can make or break a booking.🤍 Sponsor: PASS+ https://racheltraxler.passgallery.com/referralThis episode is brought to you by PASS+, that handles all my processing and marketing for me as a passive sort of photographer income. PASS+ doesn’t just organize your business, it helps you make more money, which is why they guarantee at least $1,000 in profit back when you switch.Connect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram: @racheltraxler instagram.com/racheltraxlerEmail List Sign Up https://racheltraxler.com/email-list-sign-upJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop (find those templates I mention here)

In today’s episode of That Photography Girl, I’m sitting down with content creator Yvie Lambert, and this conversation is such a good one. Yvie has a way of breaking down creativity, content strategy, and the industry. We talk about staying in your creative zone, what actually makes good content right now, and why being willing to adapt is one of the most important skills you can have as a creator. Yvie also shares some simple, actionable tips you can start using today to make your content feel more aligned, more effective, and a lot less overwhelming as a photographer on a wedding.I also want to give a huge shoutout to our sponsor this week: Social Templates Co. I use them, I love them, and I honestly think they’re one of the easiest ways to elevate your content without overthinking it. If you want your posts to look polished, strategic, and on-brand, their templates are a lifesaver. Get a month free with this link! https://socoialtemplates.peachs.co/a/rachel-traxler 🔗 Links & ResourcesSponsor: Social Templates – my favorite tool for clean, strategic, scroll-stopping content https://socoialtemplates.peachs.co/a/rachel-traxler Connect with Yvie Lambert: https://www.instagram.com/contentedlongisland/?hl=enConnect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram: @racheltraxler instagram.com/racheltraxlerEmail List Sign Up https://racheltraxler.com/email-list-sign-upJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop

Black Friday can make or break your year, but only if you do it right. In this episode, we’re breaking down how to create a photographer-friendly sale that actually converts (without confusing your clients ).

We’re diving into:

• Why marketing to two different audiences sometimes matters—and how to do it without splitting your focus

• The “one-offer” rule that simplifies your sale and boosts conversions

• How to run an album sale the smart way (one size, one color, one option—no confusion)

• Ideas for bundled Black Friday offers that make clients say yes faster

• Exclusive add-ons that feel high-value but don’t add extra work

• Creative offer ideas like custom gifts

• Ways to collaborate with affiliates or vendor sponsors for extra reach

• How to use fast-action bonuses to motivate same-day purchases

Whether you’re selling digital offers, print products, or photo sessions, this episode will help you design a Black Friday that stands out, sells out, and still feels aligned with your brand.

Sponsored by: Pass+ — the all-in-one gallery platform helping photographers deliver, sell, and share their work beautifully.

Connect with Rachel:

🎧 Listen to more episodes of That Photography Girl

📷 Instagram: @racheltraxler

Email List Sign Up https://racheltraxler.com/email-list-sign-up

Join the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation

🧡 Apply for Business Coaching - https://racheltraxler.com/apply 

🌞 Resources - https://racheltraxler.com/shop

If you’ve ever caught yourself thinking, “I’d love to expand my team… but where do I even start?” — this episode is for you.

Rachel sits down with Ashley Ebert, founder of The Abundance Group, to unpack what it really means to move from solo hustler to confident leader. Together, they dive into the mindset, systems, and steps behind building a supportive, values-driven team that helps your business (and life) flourish.

In this episode, you’ll learn:

• 🌱 What it means when you start thinking about expanding your team — and why that thought alone is a sign of growth

• 💡 How to identify your own temperament and character traits so you can hire complementary personalities, not clones

• 🛠 Simple steps to make hiring feel less intimidating, from crafting your first role description to conducting interviews with clarity

• 🔄 How to get out of the “hustle loops” that keep creatives stuck doing it all themselves

• 🤝 The process Ashley recommends for smart, sustainable hiring that builds freedom and trust instead of burnout

  
  

Whether you’re a photographer, coach, or creative entrepreneur, this conversation will leave you feeling grounded, capable, and ready to take your next step toward true business abundance.

Connect with Ashley:
🔗 theabundance.group
📸 Instagram: @theabundancegroup

Connect with Rachel:
🎧 Listen to more episodes of That Photography Girl
📷 Instagram: @racheltraxler

• Email List Sign Up https://racheltraxler.com/email-list-sign-up

• Join the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation

• 🧡 Apply for Business Coaching - https://racheltraxler.com/apply 

• 🌞 Resources - https://racheltraxler.com/shop