If your photography packages aren't converting the way you hoped, it may not be your pricing.

In this episode, I share some of the most common mistakes I see photographers make when creating their packages and, more importantly, how to fix them. From overwhelming clients with too many choices to accidentally attracting the wrong inquiries, your packages play a much bigger role in your booking process than you may realize.

Whether you're building your pricing guide for the first time or giving your offers a much-needed refresh, this episode will help you create packages that feel clear, strategic, and easy for clients to say yes to.

In This Episode, You'll Learn:

• The biggest mistakes photographers make when structuring their packages.
• Why more package options can actually hurt your bookings.
• How to create offers that guide clients toward your ideal experience.
• What clients are really looking for when they compare packages.
• Simple ways to make your pricing guide easier to understand.
• How to position your packages so they communicate value instead of just price.
• Why your packages should support your business goals, not just your clients' budgets.
• Small adjustments that can lead to more confident bookings.
• Your packages aren't just a list of what's included.

They're a sales tool that helps potential clients understand your value and confidently choose to work with you. A few intentional changes can make a significant difference in both your client experience and your bottom line.

If you've been wondering why inquiries aren't converting or why clients always choose your lowest package, this episode is for you.

👉 Shop my low-ticket education resources → https://racheltraxler.com/shop

🧡APPLY for high-level Photography Business Coaching → https://racheltraxler.com/apply

📸Join That Photography Group for FREE live masterclasses + resources → https://www.skool.com/that-photography-group-2871/about

🦄Try Aftershoot for your culling, editing, retouching, and gallery program → https://aftershoot.com/friends/?ref=racheltraxler

Code: RACHELTRAXLER

⬇️ My wedding photography gear list: ⬇️

▸ Camera Body: https://amzn.to/44pB4sd 

▸ Canon g7x mark iii: https://amzn.to/4b1IZzJ 

▸ Fuji x100vi: https://amzn.to/3JyuXLL 

▸ Most Used Lens: https://amzn.to/44iY6B0 

▸ Canon 35mm f1/4: https://amzn.to/4oE7SHv 

▸ Meta Glasses: https://amzn.to/4vl7jES 

▸ Camera Harness: code: TRAXLER26: https://spiderholster.com/products/spiderpro-dual-camera-system-v3 

▸ My Camera Bag: https://kamrette.com/?rfsn=8967723.56f4bf&utm_source=refersion&utm_medium=affiliate&utm_campaign=8967723.56f4bf 

▸ Most Reliable SD Cards: https://amzn.to/3SkL17J 

▸ Most Reliable SSD: https://amzn.to/4eSq9gL

▸ Most Reliable HD: https://amzn.to/4eSq9gL

🎞️ My Wedding Presets → https://www.gpresets.com/product/rachel-traxler-presets/

You sent your pricing. They opened it. Then... silence.It's one of the most frustrating parts of running a photography business, and it's easy to assume your prices scared them away.

But what if pricing isn't actually the problem?

In this episode, Rachel unpacks the real reasons potential clients ghost after an inquiry. From the messaging you use to the overall client experience you're creating, there are subtle signals that influence whether someone feels confident moving forward or quietly moves on.

If you've been second-guessing your pricing every time an inquiry disappears, this conversation will help you shift your perspective and identify what may actually be holding clients back.

In This Episode

🧡Why ghosting isn't usually about your prices.

🧡The hidden signals that create hesitation during the inquiry process.

🧡How your communication shapes a client's confidence.

🧡Common mistakes that unintentionally push potential clients away.

🧡Ways to create a smoother, more trust-building client experience.

🧡How to evaluate your inquiry process instead of immediately lowering your rates.

Before you discount your services or assume you're charging too much, take a closer look at the experience you're creating. Small shifts in your messaging, communication, and client journey can make a much bigger impact than changing your pricing ever will.

Tune in to learn how to stop blaming your prices and start building an inquiry experience that converts more of the right clients into booked clients.

Connect with Rachel:

🎧 Listen to more episodes of That Photography Girl ⁠⁠https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027

⁠⁠📷 Instagram: @racheltraxler

Create predictable leads:⁠⁠ https://racheltraxler.com/predictable-inquiries-freebie⁠⁠

Join the That Photography Girl Community: ⁠⁠https://www.skool.com/that-photography-group-2871/about⁠⁠

🧡 Apply for Business Coaching - ⁠⁠https://racheltraxler.com/apply⁠⁠

🌞 Resources - ⁠⁠https://racheltraxler.com/shop⁠

Think you need to live in a major city to book luxury destination weddings? Think again.

In this episode, Rachel sits down with wedding photographer Staci Brucks, who has built a thriving high-end destination wedding business while living in a small town. Staci shares how she strategically uses social media to attract dream clients from around the world, create a recognizable luxury brand, and stay consistently booked without relying on referrals alone.

Whether you're a photographer, wedding professional, or creative entrepreneur, this conversation is packed with practical strategies for positioning yourself for premium clients, standing out online, and building a business that supports the life you actually want.

In This Episode, We Cover:

• How Staci built a luxury destination wedding brand from a small town.
• The biggest misconceptions about booking high-end weddings.
• Using Instagram and social media to consistently attract dream clients.
• Creating content that speaks directly to premium buyers.
• Branding strategies that elevate your perceived value.
• Why location doesn't have to determine your success.
• How to build trust with clients before they ever inquire.
• Staying booked with intentional marketing instead of constantly chasing leads.
• Advice for photographers ready to break into the luxury wedding market.

Connect with Staci Brucks

https://www.instagram.com/stacibrucksphoto/

https://stacibrucksphoto.com

Connect with Rachel:

🎧 Listen to more episodes of That Photography Girl ⁠https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027⁠

📷 Instagram: @racheltraxler

Create predictable leads:⁠ https://racheltraxler.com/predictable-inquiries-freebie⁠

Join the That Photography Girl Community: ⁠https://www.skool.com/that-photography-group-2871/about⁠

🧡 Apply for Business Coaching - ⁠https://racheltraxler.com/apply⁠

🌞 Resources - ⁠https://racheltraxler.com/shop⁠

If you've ever felt like you have to spend money on Facebook or Instagram ads to keep your calendar full, this episode is going to change the way you think about marketing.

Rachel sits down with photographer and educator Brandi Alyse to unpack the three organic marketing strategies that consistently bring in inquiries and bookings without relying on paid advertising. Instead of chasing trends or pouring money into ads, Brandi shares the relationship-driven approach that has helped her build a thriving photography business through trust, visibility, and genuine connection.

Whether you're just getting started or looking to create more predictable inquiries, these strategies will help you market smarter, not more expensively.

In This Episode We Discuss:

• The biggest misconception photographers have about paid advertising

• Three proven ways to consistently market your business for free

• How relationship marketing creates long-term referrals and repeat clients

• Simple ways to stay top-of-mind with past clients and vendor partners

• Why organic marketing often creates stronger, more qualified leads than paid ads

• Practical steps you can start implementing today to increase your visibility

About Brandi Alyse

Brandi Alyse is a photographer, educator, and business mentor who helps photographers build sustainable businesses through intentional marketing and authentic relationship building. Her approach focuses on creating long-term visibility, trusted connections, and consistent bookings without depending on paid advertising.

Connect with Brandi

Instagram: @itsbrandiallyse

https://brandiallyse.com

Connect with Rachel:

🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027

📷 Instagram: @racheltraxler

Create predictable leads: https://racheltraxler.com/predictable-inquiries-freebie

Join the That Photography Girl Community: https://www.skool.com/that-photography-group-2871/about

🧡 Apply for Business Coaching - https://racheltraxler.com/apply

🌞 Resources - https://racheltraxler.com/shop

What makes a photography experience unforgettable? It's not just beautiful images. It's how your clients feel from the very first inquiry to the final gallery delivery.

In this episode, I sit down with photographer Maegan Grendall to talk about the client workflow that has helped her create a seamless, personalized experience while building a business fueled by referrals and repeat clients.

We dive into the systems, communication, and intentional touch points that make clients feel cared for every step of the way, while also creating a workflow that's sustainable for photographers.

Whether you're just starting out or refining your client experience, you'll walk away with practical ideas you can implement right away.

In This Episode:

• Why your client experience starts long before the session.
• The workflow steps that help clients feel confident and cared for.
• Simple ways to stand out in a competitive photography market.
• How clear communication creates happier clients and fewer headaches.
• The small details that lead to more referrals and repeat bookings.
• Creating systems that save time without sacrificing a personal touch.
• Why she feels contracts are one of the most important parts of the workflow (Here are the ones I use CODE: RACHELTR10 for 10% off)

If you're ready to elevate your client experience and build a photography business that feels both professional and personal, this episode is for you.

About the guest:

Maegan Grendell is a portrait and wedding photographer based in northern Utah, serving clients wherever their stories take her. After studying art and design at Utah Valley University, she followed her passion for photography full time, turning a lifelong love of creativity into a career.

With a camera in her hands since the age of three, Maegan is passionate about creating an experience that goes far beyond beautiful photos. She believes photography is about helping people feel confident, seen, and genuinely cared for from the first inquiry to the final gallery. Her thoughtful client workflow and intentional approach have helped her build a business rooted in connection, storytelling, and unforgettable experiences.

When she's not behind the camera, you'll find her traveling, spending time with family and friends, listening to music, working out, searching for the perfect drink, or attempting to learn guitar.

Connect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram: @racheltraxler Create predictable leads: https://racheltraxler.com/predictable-inquiries-freebieJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop

Why Photographers are making it harder for clients to book their packages and how to fix it

👉 Shop my low-ticket education resources → https://racheltraxler.com/shop

🧡APPLY for high-level Photography Business Coaching → https://racheltraxler.com/apply

📸Join That Photography Group for FREE live masterclasses + resources → https://www.skool.com/that-photography-group-2871/about

🦄Try Aftershoot for your culling, editing, retouching, and gallery program → https://aftershoot.com/friends/?ref=racheltraxler

Code: RACHELTRAXLER

⬇️ My wedding photography gear list: ⬇️

▸ Camera Body: https://amzn.to/44pB4sd

▸ Canon g7x mark iii: https://amzn.to/4b1IZzJ ▸ Fuji x100vi: https://amzn.to/3JyuXLL

▸ Most Used Lens: https://amzn.to/44iY6B0 ▸ Canon 35mm f1/4: https://amzn.to/4oE7SHv

▸ Meta Glasses: https://amzn.to/4vl7jES

▸ Camera Harness: code: TRAXLER26: https://spiderholster.com/products/spiderpro-dual-camera-system-v3

▸ My Camera Bag: https://kamrette.com/?rfsn=8967723.56f4bf&utm_source=refersion&utm_medium=affiliate&utm_campaign=8967723.56f4bf

▸ Most Reliable SD Cards: https://amzn.to/3SkL17J

▸ Most Reliable SSD: https://amzn.to/4eSq9gL

▸ Most Reliable HD: https://amzn.to/4eSq9gL

🎞️ My Wedding Presets → https://www.gpresets.com/product/rachel-traxler-presets/follow me on instagram: https://instagram.com/racheltraxler

What if the thing that makes your brand unforgettable isn't your logo, website, or color palette?

In this episode, I'm sitting down with Chicago photographer Lauren Ashley to talk about what really creates a recognizable brand in today's photography industry. We dive into why connection will always outperform perfection and how sharing your story can become one of your biggest differentiators.

Lauren has built a thriving photography business by embracing authenticity, leaning into vulnerability, and creating a brand experience that people genuinely connect with. This conversation is a powerful reminder that clients aren't just hiring a photographer. They're investing in the person behind the business.

If you've been wondering how to stand out in a saturated market without constantly redesigning your website or changing your branding, this episode is for you.

In This Episode We Discuss:

• Why branding goes far beyond logos, fonts, and color palettes
• The role vulnerability plays in building trust with potential clients
• How personal experiences can shape a stronger, more memorable brand
• The difference between attracting followers and creating genuine connection
• Why people remember stories more than aesthetics
• How to identify what truly makes your business unique
• Building a brand that feels aligned with who you are, not who you think you should be
• Ways photographers can stand out without competing on price
• Creating deeper client relationships that naturally lead to referrals
• Why authenticity is becoming one of the most valuable marketing tools available

About Lauren Ashley

Lauren Ashley is a Chicago-based luxury wedding and portrait photographer known for blending emotional storytelling with a highly personalized client experience. Through her own life experiences and commitment to authenticity, she's built a brand that helps clients feel seen, understood, and fully present in some of life's most meaningful moments.

Connect with Lauren

Website: lauren-ashley.com

Instagram: https://www.instagram.com/laurenashleystudios/

Connect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram: @racheltraxler Create predictable leads: https://racheltraxler.com/predictable-inquiries-freebieJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop

What if building a successful photography business wasn't about posting more, working harder, or constantly chasing the latest marketing strategy?

In this episode, Rachel sits down with photographer, filmmaker, and educator John Bunn to discuss his Exposure Triangle framework, a unique approach to helping photographers build stronger brand recognition, attract better-fit leads, and create a business that stands out in a crowded market.John shares why so many photographers struggle to gain traction, not because they're lacking talent, but because they're missing one of the key pieces needed for long-term business growth. Through his Exposure Triangle system, he teaches photographers how to strengthen the three areas that influence visibility, reputation, and opportunities.

If you've ever felt like you're doing all the things but still not attracting the clients you want, this conversation will challenge the way you think about growth and help you focus on what actually moves the needle.

In This Episode, We Cover:

The inspiration behind John's Exposure Triangle framework

Why great work alone isn't enough to build a thriving business

How to create stronger brand recognition in your market

The connection between visibility and attracting better leads

Why networking is still one of the most powerful business growth tools

Common mistakes photographers make when trying to stand outBuilding a brand people remember and refer

How to create more opportunities without constantly marketing yourself

The role community plays in long-term success

About John Bunn

John Bunn is a photographer, filmmaker, educator, and founder of the Exposure Triangle Mastermind. Through his coaching and education programs, he helps photographers build recognizable brands, attract higher-quality leads, and create sustainable businesses through intentional growth strategies, community, and connection.

Connect with John

Website: john-bunn.com

Exposure Triangle Mastermind: john-bunn.com/exposure-triangle

Shifting Focus Experience: john-bunn.com/the-shifting-focus-experienceCODE: TPG100 gets you $100 off

Instagram: @johnbunn_ / @johnbunnfilms

Connect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram: @racheltraxler Create predictable leads: https://racheltraxler.com/predictable-inquiries-freebieJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop

Reviews from attending my photography retreat and being in my photography coaching program!

In this special episode, I'm sitting down with five photographers who are members of Passion to Profit and attendees from our recent photography retreat. Hear their real inside thoughts on where they're at in their business after being in the program.

One of the things I love most about these conversations is that they're honest. Just photographers who decided to take the risk on themselves and it PAY OFF!!

Throughout this episode, you'll hear how these photographers found clarity in their marketing, improved their client experience, gained confidence in their pricing, and started treating their photography business like a real business

If you're a photographer looking for photography business tips, wondering how to get more photography clients, or trying to grow a profitable photography business, this episode will give you encouragement and practical insight from photographers who are doing exactly that.

Passion to Profit is my coaching program designed to help photographers build profitable, sustainable businesses through marketing, systems, client experience, pricing, and strategy.

🧡Learn more about Passion to Profit: (Make sure to mention you were sent by the podcast for a special bonus) 🧡⁠RachelTraxler.com/apply

Interviewed Students:

Hannah Ellis https://www.instagram.com/hannahellis.photography/Danielle https://www.instagram.com/raeofsunphotos/ Codee Kamrowski https://www.instagram.com/codeerosephotography/Maddie https://www.instagram.com/spiritedsagephotography/Sarah Farazani https://www.instagram.com/ferrazzaniphotography/ Olivia D'Amato https://www.instagram.com/statelyphotos/ Kaitlin Rose https://www.instagram.com/kaitlinr.photography/

🧡Learn more about Passion to Profit: (Make sure to mention you were sent by the podcast for a special bonus) 🧡
RachelTraxler.com/apply

Connect with Rachel:

🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027

📷 Instagram: @racheltraxler

Create predictable leads: https://racheltraxler.com/predictable-inquiries-freebie

Join the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation

🧡 Apply for Business Coaching - https://racheltraxler.com/apply

🌞 Resources - https://racheltraxler.com/shop

In this episode, I’m sitting down with the founder of Social Templates Co, and honestly… if you’ve ever stared at your phone thinking “what do I even post?” — this one’s going to hit.

We’re diving into what this app actually is, how it works, and why it’s becoming such a go-to tool for photographers who want to show up consistently without reinventing the wheel every single time.

At its core, Social Templates Co is built around done-for-you content templates, meaning instead of starting from scratch, you’re starting with structure. And that’s the difference. Because most photographers don’t struggle with ideas, they struggle with execution.

But what makes Social Templates Co different is how tailored it is to our industry.

What we talk about in this episode:

✨ What Social Templates Co actually isIt’s not just “cute graphics.” It’s a content system. Think plug-and-play prompts, story sets, carousel ideas, and captions that are already aligned with what works right now.

✨ Why photographers need this (even if you’re “creative”)Creativity isn’t the problem. Consistency is.You don’t need more ideas… you need a repeatable process.

✨ The biggest mistake photographers make with contentPosting randomly when you feel inspired and disappearing when you don’t.Your audience doesn’t see your “on days” and “off days” — they just see inconsistency.

✨ How to actually use templates without sounding like everyone elseTemplates are your starting point, not your final product.

The magic is in layering your voice, your client stories, and your perspective on top.

And yes… I have a code for you 👀If you want to try Social Templates Co, use my code RACHEL for a discount to have first month free. https://socialtemplates.co

(This is one of those tools that just makes showing up feel lighter and that matters more than you think.)

Connect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram: @racheltraxler Create predictable leads: https://racheltraxler.com/predictable-inquiries-freebieJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop