If you’ve ever wondered what it’s really like behind the scenes at New York Bridal Fashion Week… this episode spills the tea!!

I’m breaking down what the top photographers were doing - the gear, the setups, and the creative choices that caught my eye. Whether you’re shooting weddings, fashion, or content, these trends say a lot about where the industry is heading.

Listen to hear:

• Why simplicity is becoming the new luxury in photography setups

• How photographers are blending film + digital for editorial results

• The rise of hybrid creators capturing both photos and content

If you’ve been wondering how couples are finding their vendors in 2025, this is the episode you can’t skip.

I’m joined by SEO expert Sara Does SEO to break down how search is changing with ChatGPT, what brand mentions actually do for your visibility, and how you can start showing up when your dream clients search for photographers online.

We dive into:

• What SEO really means (without the tech overwhelm)

• How couples are using ChatGPT to find wedding photographers

• The difference between backlinks and brand mentions

• How to build authority and get recommended by AI tools

• Easy steps you can take today to show up in search

If you’re ready to get off the Instagram hamster wheel and start attracting clients through search, this episode will give you the roadmap.

📸 Connect with me for more:👉 Instagram: https://instagram.com/racheltraxler

👉 Sara 1 hour SEO: https://racheltraxler--saradoesseo.thrivecart.com/1-hour-seo/

👉 Sara SEO Bootcamp: https://racheltraxler--saradoesseo.thrivecart.com/wedding-seo-bootcamp/

👉 Free resources: https://racheltraxler.com/shop

👉 Coaching Program: https://racheltraxler.com/passiontoprofit

👉 Aftershoot for culling + editing: https://aftershoot.com/retouching/?ref=racheltraxler

👉 The Legal Paige contracts: https://thelegalpaige.com/?aff=447 code: RACHELTR10

👉 Ruby & Rae bags: https://rubyandrae.com/?sca_ref=8285296.8hmuI8iq2Z

👉 My Photography outfits: https://amzn.to/4kLPIzM

In this episode, I’m joined by the incredible Vanessa Joy to unpack the biggest money mistakes photographers are making, why so many are underpricing themselves, and how to finally step into higher-end pricing with confidence. We also dive into the untapped marketing strategies that are working right now to book high-end clients, and the CEO mindset shifts you need once you start raising your pricing!

We cover:

• Pricing mistakes photographers make (and how to fix it)

• Why photographers struggle to confidently raise their rates

• The money habits keeping you stuck at $3K weddings

• The underrated marketing strategy that actually books higher-end weddings

• How to shift from thinking like a photographer to thinking like a CEO

If you’re ready to stop undercharging, attract luxury clients, and run your business like the CEO it deserves, this episode is your roadmap!

📸 Connect with me here:

👉 Instagram - https://www.instagram.com/racheltraxler/

🌞 Photography Business Coaching - https://racheltraxler.com/apply

🌞 ⁠Done-for-you Funnels for Photographers - https://racheltraxlerr.thrivecart.com/done-for-you-funnels-for-photographers/

🌞 ⁠That Photography Group Community - https://www.facebook.com/groups/racheltraxlereducation

👉 Vanessa Joy Instagram - https://www.instagram.com/vanessajoy/

sign up to be a Rachel Traxler Affiliate - https://racheltraxler.com/affiliates

If you're feeling the pressure to keep up with every new photography trend just to stay relevant, you’re not alone. In this episode, I sit down with wedding photographer Lauren Scotti to talk about why you don’t need to follow every trend to succeed and how staying true to your own style is the real secret to building a thriving business!

We dive into:

• Why chasing trends can actually hurt your business

• How to confidently lean into your own style (even if it looks different)

• Communicating your unique approach to clients

• How to stop comparing your work to what’s popular on Instagram or TikTok

• Encouragement for photographers who feel stuck or uninspired

If you’ve ever felt like your work isn’t “good enough” unless it looks like everyone else’s, this conversation will give you the clarity (and confidence!) you need to build a business that feels true to you.

📸 Resources + Connections:

🫶 Grab my exact Redirect Showit Template ⁠HERE⁠

🌞 Showit website templates ⁠HERE⁠

🧡 APPLY for Business Coaching with me ⁠HERE⁠

🎉 AFTERSHOOT Retouching FREE through September

⁠https://aftershoot.com/retouching/?ref=racheltraxler

👉 Rachel's Instagram: @racheltraxler
👉 Lauren's Instagram: ⁠@laurenscotti

👉 Free resources + coaching: racheltraxler.com

Luxury clients don’t fall from the sky—they’re built through connection, consistency, and knowing how to show up in the right rooms. ✨

In today’s episode, I’m joined by the incredible Alyssa Lizarraga, a photographer who has mastered the art of networking and creating authentic connections that lead to high-end bookings. If you’ve ever wondered how to break into the luxury market, this conversation is packed with gold nuggets you can put into action right away.

Here’s what we dive into:

• How Alyssa worked her way into the luxury space (and what photographers often overlook).

• The role networking plays in building real relationships with planners, vendors, and clients.

• What high-end planners and clients are actually looking for when hiring photographers.

• Tangible ways to show up and be remembered in luxury circles.

• Alyssa’s best tips for cultivating long-term, referral-driven connections.

Whether you’re dreaming of booking $8k+ weddings or simply want to elevate the level of clients you attract, this episode will give you the roadmap!!

📸 Resources + Connections:

🫶 Grab my exact Redirect Showit Template ⁠⁠HERE⁠⁠

🌞 Showit website templates ⁠⁠HERE⁠⁠

🧡 APPLY for Business Coaching with me ⁠⁠HERE⁠⁠

🎉 AFTERSHOOT Retouching FREE through September

⁠⁠https://aftershoot.com/retouching/?ref=racheltraxler⁠

👉 Rachel's Instagram: ⁠@racheltraxler⁠

👉 Alyssa's Instagram: ⁠⁠@alyssalizarragaphoto

👉 Free resources + coaching: ⁠racheltraxler.com⁠

In this episode, I’m sharing my exact strategy for consistently selling out my mini-sessions

You’ll learn:
✨ The marketing approach I take

✨ How I structure my offers to encourage quick bookings (and upsells!)

✨ The key mistakes that keep photographers from selling out

✨ Simple shifts that make your minis more profitable and less stressful

And because mini sessions can get a little wild without clear boundaries, I’m also sharing my favorite tool that keeps it all smooth and professional - The Legal Paige’s Mini Session Contract. It covers everything from late clients, non-refundable fees, venue restrictions, no-shows, and even upselling extra images. Basically, it’s the secret to protecting your business while you focus on serving your clients.

Whether you’re gearing up for fall family minis, holiday sessions, or spring blooms, this episode will give you the confidence and clarity to launch, fill, and protect your sessions with ease and confidence!!

Mini-Session contract:

https://thelegalpaige.com/?aff=447

code: RACHELTR10

Create predictable inquiries:

https://racheltraxler.com/predictable-inquiries-freebie

Photography Business Coaching:

https://racheltraxler.com/passiontoprofit

Photographers, get ready—this episode is a time-saver! ⏱️

I sat down with Justin, co-founder of Aftershoot, to talk about how this powerful AI tool is transforming the way photographers cull, edit, and deliver galleries. Whether you’re drowning in editing backlog, struggling to keep up with client turnaround times, or just craving a more efficient workflow, this episode is packed with insights.

Here’s what we cover:

• The biggest workflow struggles photographers face (and how Aftershoot solves them).

• A breakdown of Aftershoot’s newest features (and how they can save you HOURS each week).

• Why AI isn’t replacing creativity—it’s helping photographers get back to what they love most.

• Real results from photographers who are streamlining their culling, editing, and retouching with Aftershoot.

• What’s coming next for Aftershoot and the future of AI in photography.

If you’re ready to reclaim your time, focus more on shooting, and spend less time behind the computer, you won’t want to miss this one!

👉 Try Aftershoot with my affiliate link HERE

https://aftershoot.com/retouching/?ref=racheltraxler

(free through September!)

🎧 Tune in now and let’s make your workflow feel a whole lot lighter.

If you’ve ever felt like your marketing is all over the place or like you're showing up online but still not seeing results this episode is your golden road!

In today’s short + powerful solo episode, Rachel breaks down exactly how to market your photography business using a funnel framework. From top of funnel visibility to bottom of funnel conversions, you'll learn how to structure your content, website, email strategy, and client journey to guide potential clients all the way from “just found you” to “can’t wait to work with you.”

Whether you're stuck attracting price shoppers or you're ready to refine your systems to book high-end dream clients, this episode will help you finally connect the dots in your marketing strategy.

💡 What You’ll Learn in This Episode:

• What top, middle, and bottom of funnel actually mean for your business

• How to optimize your website and email sequences for each stage

• Why most photographers get stuck in the middle and how to fix it

• The biggest mistakes photographers make when trying to book clients online

• Real examples of funnel-friendly marketing that doesn’t rely on just posting more

Resources:

🌞Create predictable inquiries for your Photography Business:

https://racheltraxler.com/predictable-inquiries-freebie

🧡APPLY for Passion To Profit! -⁠⁠⁠⁠https://racheltraxler.com/passiontoprofit⁠⁠⁠⁠

📸 2 months FREE of PASS+ for your online digital gallery and⁠⁠⁠⁠passive income - https://racheltraxler.passgallery.com/referral⁠⁠⁠⁠

👉 Listen to my SECRET PODCAST on How to Book Weddings on autopilot:⁠⁠⁠⁠https://racheltraxler.com/secret-podcast⁠⁠⁠⁠

🌞Learn 10 FREE LEAD GENERATION strategies ⁠⁠⁠⁠https://racheltraxler.com/lead-generation-freebie⁠⁠⁠⁠

🎉 Cull + edit our photos in @AFTERSHOOT

get 20% off the new upgraded version here -⁠⁠⁠⁠https://aftershoot.com/edits/?ref=racheltraxler⁠⁠⁠⁠

📃 $10 off all Legal contracts and clauses with The Legal Paige -⁠⁠⁠⁠https://thelegalpaige.com/?aff=447⁠⁠⁠⁠

CODE: RACHELTLP10

⭐️ Keyword Automation for Lead Generation with Manychats -⁠⁠⁠⁠https://manychat.partnerlinks.io/5yy0xp72qjxe⁠⁠⁠⁠

👏 1 MONTH FREE of Reel Templates -⁠⁠⁠⁠https://socoialtemplates.peachs.co/a/rachel-traxler⁠⁠⁠⁠

Follow Rach on Instagram @racheltraxler

⭐️⭐️⭐️⭐️⭐️LEAVE A 5-STAR REVIEW!!⭐️⭐️⭐️⭐️⭐️

Ever wonder what happens after a lead fills out your inquiry form? Spoiler: if you’re not sending them to a Redirect Workflow™ (my signature process), you’re missing out on bookings!!

In this episode, I’m breaking down my exact Redirect Workflow™ the exact one I use and teach my students to effortlessly guide potential clients from inquiry to booked.

You’ll learn:✨ Why your post-inquiry experience is just as important as your marketing✨ The 3 must-have elements of a high-converting redirect page✨ How to set it up so it nurtures, educates, and builds trust on autopilot✨ And why this small shift could be the biggest game-changer for your conversion rates

If you’ve been feeling like inquiries ghost you or don’t know what to do next, THIS is your episode. Pull up your notes app because you’re about to turn your inquiry process into a conversion machine

🫶 Grab my exact Redirect Showit Template HERE

🌞 Showit website templates HERE

🧡 APPLY for Business Coaching with me HERE

🎉 AFTERSHOOT Retouching FREE through September

https://aftershoot.com/retouching/?ref=racheltraxler

💙 1 MONTH FREE of Showit website host HERE

Follow @racheltraxler on IG

What would I do if I only had $1,000 to start or completely rebuild my photography business. In this episode, I break down exactly where I’d spend every dollar to create a high-converting, sales-driven photography brand that books clients and grows fast!

Whether you’re just starting out or looking to reset your strategy, I’m sharing the tools, investments, and mindset shifts that will give you the biggest ROI (without wasting time or money on fluff).

If you’re ready to stop guessing and start building a business that actually books, this episode is your blueprint.

📸 What You’ll Learn in This Episode: ✔️ The 4 essential areas I’d invest in first with $1,000 ✔️ The FREE strategies I’d use to get traction fast ✔️ My step-by-step breakdown of where every dollar goes ✔️ How to avoid common beginner mistakes and money drains ✔️ The key to building a business that converts inquiries into paying clients

💡 Whether you’re starting fresh or want a strategic reset, you’ll leave this episode knowing how to confidently use $1,000 to grow a thriving photography business.

🧡 Links + Resources Mentioned in This Episode: 👉 Apply for Rachel’s Photography Business Coaching – ⁠https://racheltraxler.com/passiontoprofit⁠

🎉

⁠⁠

📸 2 Months FREE of PASS+ for online galleries – ⁠https://racheltraxler.passgallery.com/referral⁠

⁠⁠ ✨ KIT Email Service Provider

⁠https://partners.kit.com/zktpqid4xbzc⁠

🍯Honeybook

⁠⁠https://share.honeybook.com/racheltraxler

💻 Showit Website host

⁠https://showit.com/r/rachel1⁠

🧡Manychat for Keyword Automation Lead generation

⁠https://manychat.partnerlinks.io/5yy0xp72qjxe