In this episode, we’re talking about how to get out of the “only posting reels that are photo slideshows” rut and start creating content that actually builds connection, visibility, and trust with your audience.

We cover:

• What Social Templates Co is and who it’s for

• How and why it was founded

• Simple ways to diversify your content 

• Why mixing content types matters for growth, sales, and storytelling

Social Templates Co helps photographers and creatives show up consistently online with strategic, done-for-you templates.

🤍 Sponsor:Check Out Social Templates Co

If you want plug-and-play content systems made for creatives, explore Social Templates Co and start posting with ease.socialtemplates.co

instagram.com/socialtemplates.co

Use code RACHEL for a free month to try it out!Connect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram: @racheltraxler instagram.com/racheltraxlerEmail List Sign Up https://racheltraxler.com/email-list-sign-upJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop (find those templates I mention here)

In this episode, we are talking all about how Photographers can maximize florists and the questions that they can be asking to maximize the results of their photos! Guest: Jaclyn https://www.hometownflowerco.com/🤍 Sponsor: PASS+ https://racheltraxler.passgallery.com/referralThis episode is brought to you by PASS+, that handles all my processing and marketing for me as a passive sort of photographer income. PASS+ doesn’t just organize your business, it helps you make more money, which is why they guarantee at least $1,000 in profit back when you switch.Connect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram: @racheltraxler instagram.com/racheltraxlerEmail List Sign Up https://racheltraxler.com/email-list-sign-upJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop (find those templates I mention here)

Booking and proposal season is coming fast, and here’s the hot take most photographers don’t want to hear: You can’t treat your rebrand like a Band-Aid that will make more inquiries come. In this episode, I’m breaking down exactly what you should be prepping before inquiries spike so you don’t end up scrambling, ghosting leads, or leaving money on the table.We’re talking systems, client-facing touch points, and backend operations that actually support growth, not just aesthetics.If you want to move through booking season feeling calm, confident, and booked with the right clients, this episode is your checklist.✨ In This Episode, We Cover:***Why a rebrand alone won’t fix your booking problemsA new logo or website won’t save you if your systems can’t support visibility. We talk about what actually needs attention first.***Systems to prep before inquiries roll inFrom inquiry workflows to automation and follow-ups, we cover what needs to be in place so every lead is handled smoothly and professionally.***Client-facing assets that convertWe talk about proposal pages, redirect pages, and why a strong “what happens next” experience can make or break a booking.🤍 Sponsor: PASS+ https://racheltraxler.passgallery.com/referralThis episode is brought to you by PASS+, that handles all my processing and marketing for me as a passive sort of photographer income. PASS+ doesn’t just organize your business, it helps you make more money, which is why they guarantee at least $1,000 in profit back when you switch.Connect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram: @racheltraxler instagram.com/racheltraxlerEmail List Sign Up https://racheltraxler.com/email-list-sign-upJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop (find those templates I mention here)

In today’s episode of That Photography Girl, I’m sitting down with content creator Yvie Lambert, and this conversation is such a good one. Yvie has a way of breaking down creativity, content strategy, and the industry. We talk about staying in your creative zone, what actually makes good content right now, and why being willing to adapt is one of the most important skills you can have as a creator. Yvie also shares some simple, actionable tips you can start using today to make your content feel more aligned, more effective, and a lot less overwhelming as a photographer on a wedding.I also want to give a huge shoutout to our sponsor this week: Social Templates Co. I use them, I love them, and I honestly think they’re one of the easiest ways to elevate your content without overthinking it. If you want your posts to look polished, strategic, and on-brand, their templates are a lifesaver. Get a month free with this link! https://socoialtemplates.peachs.co/a/rachel-traxler 🔗 Links & ResourcesSponsor: Social Templates – my favorite tool for clean, strategic, scroll-stopping content https://socoialtemplates.peachs.co/a/rachel-traxler Connect with Yvie Lambert: https://www.instagram.com/contentedlongisland/?hl=enConnect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram: @racheltraxler instagram.com/racheltraxlerEmail List Sign Up https://racheltraxler.com/email-list-sign-upJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop

Black Friday can make or break your year, but only if you do it right. In this episode, we’re breaking down how to create a photographer-friendly sale that actually converts (without confusing your clients ).

We’re diving into:

• Why marketing to two different audiences sometimes matters—and how to do it without splitting your focus

• The “one-offer” rule that simplifies your sale and boosts conversions

• How to run an album sale the smart way (one size, one color, one option—no confusion)

• Ideas for bundled Black Friday offers that make clients say yes faster

• Exclusive add-ons that feel high-value but don’t add extra work

• Creative offer ideas like custom gifts

• Ways to collaborate with affiliates or vendor sponsors for extra reach

• How to use fast-action bonuses to motivate same-day purchases

Whether you’re selling digital offers, print products, or photo sessions, this episode will help you design a Black Friday that stands out, sells out, and still feels aligned with your brand.

Sponsored by: Pass+ — the all-in-one gallery platform helping photographers deliver, sell, and share their work beautifully.

Connect with Rachel:

🎧 Listen to more episodes of That Photography Girl

📷 Instagram: @racheltraxler

Email List Sign Up https://racheltraxler.com/email-list-sign-up

Join the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation

🧡 Apply for Business Coaching - https://racheltraxler.com/apply 

🌞 Resources - https://racheltraxler.com/shop

If you’ve ever caught yourself thinking, “I’d love to expand my team… but where do I even start?” — this episode is for you.

Rachel sits down with Ashley Ebert, founder of The Abundance Group, to unpack what it really means to move from solo hustler to confident leader. Together, they dive into the mindset, systems, and steps behind building a supportive, values-driven team that helps your business (and life) flourish.

In this episode, you’ll learn:

• 🌱 What it means when you start thinking about expanding your team — and why that thought alone is a sign of growth

• 💡 How to identify your own temperament and character traits so you can hire complementary personalities, not clones

• 🛠 Simple steps to make hiring feel less intimidating, from crafting your first role description to conducting interviews with clarity

• 🔄 How to get out of the “hustle loops” that keep creatives stuck doing it all themselves

• 🤝 The process Ashley recommends for smart, sustainable hiring that builds freedom and trust instead of burnout

  
  

Whether you’re a photographer, coach, or creative entrepreneur, this conversation will leave you feeling grounded, capable, and ready to take your next step toward true business abundance.

Connect with Ashley:
🔗 theabundance.group
📸 Instagram: @theabundancegroup

Connect with Rachel:
🎧 Listen to more episodes of That Photography Girl
📷 Instagram: @racheltraxler

• Email List Sign Up https://racheltraxler.com/email-list-sign-up

• Join the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation

• 🧡 Apply for Business Coaching - https://racheltraxler.com/apply 

• 🌞 Resources - https://racheltraxler.com/shop 

We’re closing out launch week with the systems photographers secretly crave and the kind that don’t just “automate,” but lift mental load. Today we unpack the difference between passive admin relief vs cold, impersonal automation and how to create a client experience that feels high-touch while buying you time back.

In this episode, you’ll learn:

• What to automate first for the biggest relief + client wow-factor

• Why automation helps increase client experience and personal touch

  
  

  Episode Links

• 🎁 Launch Week Giveaway —Pass+

PASS+ is more than gallery delivery — it’s a client experience and revenue system built into one platform. You can deliver beautifully branded galleries, sell prints seamlessly, and elevate your final impression without extra platforms or upsells.

• 🎁 Grand Prize Bonus: One full-year of the Unlimited PASS+ plan plus free album designs (so you can start profiting from albums without the design labor).

  
  

• ✨ Swag Bag Bonus: Everyone who claims the swag bag also receives a complimentary PASS+ gallery audit to help you optimize your setup for elevated experience + effortless print income.

  
  

• Swag Bag Sponsor of the Day: Aftershoot

If you’re ready to reclaim hours of editing time and deliver your galleries faster, Aftershoot is your new secret weapon. It uses advanced AI to auto-cull your session photos, identify the best selects, and even batch edit so you’re not stuck in front of Lightroom forever.

Click my referral link and use code racheltraxler for a discount when you join

• Swag Bag Access

• Join the That Photography Girl FB Community

• 🧡 Apply for Business Coaching - https://racheltraxler.com/apply 

• 🌞 Resources - https://racheltraxler.com/shop 

• follow me on IG - https://www.instagram.com/racheltraxler

  
  

After you listen, reply to today’s prompt in the email or inside the FB group to enter the giveaway

This episode pulls back the curtain on what actually makes a funnel work in the photography industry especially if you don’t want a complicated tech stack or “marketer energy.” We talk about how to build a warm pathway from first impression to inquiry to booked so people don’t fall through the cracks.

In this episode, you’ll learn:

• The biggest mistake photographers make when they think they “don’t need a funnel”

• 3 funnel touchpoints you already have that just need refinement

• Why funnels help you book better clients, not just more inquiries

• The simplest low-tech funnel to start with this month

  
  

  Episode Links

• 🎁 Launch Week Giveaway —The Legal Paige 

The Legal Paige is the go-to legal resource for photographers who want clean, attorney-drafted contracts that protect their business and client experience. This week, one person will win a free photography contract of their choice, and if you don’t win, you can still take 10% off with mydiscount code RACHELTR10.

• Swag Bag Sponsor of the Day: Showit

Showit is the go-to website platform for photographers who want a high-end, fully customizable site without needing tech skills or code. You can design visually, drag-and-drop anything you want, and create a brand-first experience that converts inquiries into bookings.

When you join using my link, you’ll also get your first month free as a thank-you gift for being part of the community.

• Swag Bag Access

• Join the That Photography Girl FB Community

• 🧡 Apply for Business Coaching - https://racheltraxler.com/apply 

• 🌞 Resources - https://racheltraxler.com/shop 

• follow me on IG - https://www.instagram.com/racheltraxler

  
  

After you listen, reply to today’s prompt in the email or inside the FB group to enter the giveaway!

Today we’re diving deep into pricing but from the sustainable business perspective. Not the “charge your worth” fluff, but the real framework behind creating pricing that reflects your expertise, your energy, and the lifestyle you’re building. If you’ve ever raised prices and still felt stretched thin, you’ll love this breakdown.

In this episode, you’ll learn:

• Why profitable pricing starts before you ever market your offers

• The mindset shift from “what will people pay?” to “what does this support?”

  
  

  Episode Links

• 🎁 Launch Week Giveaway —  Social Templates CO

If creating Instagram reels feels overwhelming, Social Templates Co is made for you. Their library of photographer-friendly, beat-matched reel templates makes posting fast and easy (no outside app needed).

The winner will receive 1 Year of Membership FREE and everyone receives a free month to try when signing up in the swag bag!!

• Swag Bag Sponsor of the Day: Many Chat

Photographers use ManyChat to automate their Instagram DMs, deliver lead magnets instantly, collect inquiries, and follow up with warm leads — all while building a list in the background. Instead of spending hours in messages, ManyChat handles the repetitive parts so you can focus on shooting and serving clients.

• Swag Bag Access

• Join the That Photography Girl FB Community

• 🧡 Apply for Business Coaching - https://racheltraxler.com/apply 

• 🌞 Resources - https://racheltraxler.com/shop 

• follow me on IG - https://www.instagram.com/racheltraxler

  
  

After you listen, reply to today’s prompt in the email or inside the FB group to enter the giveaway!

In today’s episode of That Photography Girl, we’re talking about the moment that makes every photographer’s stomach drop: when inquiries slow down and you don’t know why. I walk you through the real reasons inquiries dry up (hint: it’s rarely because “no one is booking right now”) and what to look for in your marketing so you can course-correct quickly without panic

.

In this episode, you’ll learn:

• Why slow inquiries are often a messaging issue, not a demand problem

• Shifts to make today 

  
  

  Episode Links

• 🎁 Launch Week Giveaway —Unscripted

Unscripted is the all-in-one app photographers use for posing, client experience tools, shot lists, contracts, and session planning — basically the “don’t show up to a session without it” app. It’s perfect for both beginners and pros who want to feel prepared and confident walking into every shoot. They are giving away one free year to the winner!

 Swag Bag Sponsor of the Day: Passion to Profit (My Coaching Program!)

Passion to Profit is a high-level business coaching program where I guide you to become the go-to photographer in your market, book your highest-paying clients, & scale with systems. 

• Swag Bag Access

• Join the That Photography Girl FB Community

• 🧡 Apply for Business Coaching - https://racheltraxler.com/apply 

• 🌞 Resources - https://racheltraxler.com/shop 

• follow me on IG - https://www.instagram.com/racheltraxler

After you listen, reply to today’s prompt in the email or inside the FB group to enter the giveaway!