That Photography Girl

Ever wondered how wedding photographers get invited to New York Bridal Fashion Week? How do they connect with luxury bridal designers, photograph runway shows, and get access to some of the biggest names in the wedding industry?After attending New York Bridal Fashion Week for the second year, Rachel Traxler is sharing exactly how she got there, the designers she photographed, and what she's learned about creating opportunities through networking and industry relationships.

From her first connection with Berta to photographing collections from designers like Galia Lahav and Netta, Rachel takes you behind the scenes of Bridal Fashion Week and explains why these experiences can be valuable for wedding photographers looking to expand their portfolios, build authority, and make meaningful industry connections.

In today's episode, we're diving into:

- What New York Bridal Fashion Week is and the difference between runway shows, presentations, and private designer sessions

- How Rachel landed her first opportunity to photograph Berta

- How to reach out to bridal designers and PR teams for Fashion Week access

- Rachel's favorite designers and experiences from this year's shows

- Why hearing "no" is a normal part of building industry relationships

- How to make the most of networking opportunities beyond taking photos

- What to do after Fashion Week to turn your experience into lasting professional connections

- How to explore opportunities with bridal publications, boutiques, and other wedding industry brands

**Ready to grow your wedding photography business?**

If you're an established wedding photographer looking to create stronger industry relationships, attract more aligned clients, and build a business that supports your next level of growth, Rachel's coaching program is designed to help you do just that.

Apply for coaching: https://racheltraxler.com/apply

Follow Rachel on Instagram for behind-the-scenes Bridal Fashion Week recaps, designer highlights, and more wedding photography business education.

**Keep shining!** 👉 Shop my low-ticket education resources → https://racheltraxler.com/shop🧡APPLY for high-level Photography Business Coaching → https://racheltraxler.com/apply📸Join That Photography Group for FREE live masterclasses + resources → https://www.skool.com/that-photography-group-2871/about🦄Try Aftershoot for your culling, editing, retouching, and gallery program → https://aftershoot.com/friends/?ref=racheltraxlerCode: RACHELTRAXLER⬇️ My wedding photography gear list: ⬇️▸ Camera Body: https://amzn.to/44pB4sd ▸ Canon g7x mark iii: https://amzn.to/4b1IZzJ ▸ Fuji x100vi: https://amzn.to/3JyuXLL ▸ Most Used Lens: https://amzn.to/44iY6B0 ▸ Canon 35mm f1/4: https://amzn.to/4oE7SHv ▸ Meta Glasses: https://amzn.to/4vl7jES ▸ Camera Harness: code: TRAXLER26: https://spiderholster.com/products/spiderpro-dual-camera-system-v3 ▸ My Camera Bag: https://kamrette.com/?rfsn=8967723.56f4bf&utm_source=refersion&utm_medium=affiliate&utm_campaign=8967723.56f4bf ▸ Most Reliable SD Cards: https://amzn.to/3SkL17J ▸ Most Reliable SSD: https://amzn.to/4eSq9gL▸ Most Reliable HD: https://amzn.to/4eSq9gL🎞️ My Wedding Presets → https://www.gpresets.com/product/rachel-traxler-presets/

Featuring the Owner of Stonehaven Event Venue

Want to photograph more high-end weddings? Getting on a luxury wedding venue's preferred vendor list could be one of the most valuable relationships you build in your photography business.

But here's the thing: Taking beautiful photos doesn't automatically make you a photographer a venue wants to recommend.

In this episode of *That Photography Girl Podcast*, I'm sitting down with the owner of Stonehaven Event Venue to talk about what actually matters when building relationships with high-end wedding venues, how to stand out as a wedding photographer, and what it takes to become someone a venue wants to work with again.

If you're an established wedding photographer looking to attract more luxury weddings, strengthen your referral network, and become a trusted name among high-end venues, this conversation is for you.

We're talking about the business relationships that can continue working for you long after the wedding day is over.

What You'll Learn in This Episode

- How to get on a wedding venue's preferred vendor list and what photographers should understand about the process.

- What makes a wedding photographer stand out to the owner of a high-end wedding venue.

- How to approach luxury wedding venues and start building meaningful professional relationships.

- The communication practices that matter most when working with venue owners and their teams.

- What to do the week after photographing a wedding to strengthen your relationship with the venue.

- How to become a photographer venues want to recommend instead of just another vendor they've worked with.

- The importance of professionalism and the overall vendor experience when positioning your photography business in the luxury wedding market.

- How to build long-term venue relationships that support a more referral-driven photography business.

One of the biggest shifts you can make as an established wedding photographer is thinking beyond how to get your next inquiry.

Because when you're trying to move into higher-end weddings, it's not just about being seen by more couples. It's also about being known and trusted by the right people in the wedding industry.

Whether you're looking to break into the luxury wedding market or become a preferred photographer at venues you already work with, this episode will help you think more intentionally about your venue relationships.

Resources Mentioned

- Stonehaven Event Venue: https://stonehavenevent.com https://www.instagram.com/stonehavenweddings/

Ready to build a photography business that attracts more premium inquiries without relying on constant social media marketing?

Explore my photography business resources, programs, and tools to help you build a more strategic, sustainable business.

👉 Shop my low-ticket education resources → https://racheltraxler.com/shop🧡APPLY for high-level Photography Business Coaching → https://racheltraxler.com/apply📸Join That Photography Group for FREE live masterclasses + resources → https://www.skool.com/that-photography-group-2871/about🦄Try Aftershoot for your culling, editing, retouching, and gallery program → https://aftershoot.com/friends/?ref=racheltraxlerCode: RACHELTRAXLER⬇️ My wedding photography gear list: ⬇️▸ Camera Body: https://amzn.to/44pB4sd ▸ Canon g7x mark iii: https://amzn.to/4b1IZzJ ▸ Fuji x100vi: https://amzn.to/3JyuXLL ▸ Most Used Lens: https://amzn.to/44iY6B0 ▸ Canon 35mm f1/4: https://amzn.to/4oE7SHv ▸ Meta Glasses: https://amzn.to/4vl7jES ▸ Camera Harness: code: TRAXLER26: https://spiderholster.com/products/spiderpro-dual-camera-system-v3 ▸ My Camera Bag: https://kamrette.com/?rfsn=8967723.56f4bf&utm_source=refersion&utm_medium=affiliate&utm_campaign=8967723.56f4bf ▸ Most Reliable SD Cards: https://amzn.to/3SkL17J ▸ Most Reliable SSD: https://amzn.to/4eSq9gL▸ Most Reliable HD: https://amzn.to/4eSq9gL🎞️ My Wedding Presets → https://www.gpresets.com/product/rachel-traxler-presets/

ou don’t need millions of followers to make social media valuable for your photography business. But you do need to know what you’re trying to get from it.

In this episode, I’m sitting down with Preston Luke to talk about monetizing your social media as a photographer and what actually helps you get noticed. We get into the questions photographers have when they see other creatives landing opportunities online: Are they pitching? Are brands finding them? Is follower count the goal? And what should you actually be working toward?

This conversation is especially relevant if you’re already putting energy into social media but want that effort to lead somewhere. Because the goal isn’t necessarily to become an influencer or chase a massive following—it’s to understand how to use the attention you’re building in a way that supports your photography business, creates opportunities, and ultimately generates income.

What You’ll Learn

• What it really takes to get noticed on social media as a photographer
• How photographers can start thinking about monetizing their online presence
• Whether Preston pitches himself for opportunities or takes a different approach
• Why simply chasing more followers may not be the best goal
• What you should actually be trying to accomplish with your social media presence
• How to think beyond likes, views, and vanity metrics
• What can make a photographer’s online presence stand out
• How to approach social media more intentionally when you want it to create real opportunities
• A different way to think about the relationship between visibility, photography, and income

👉 Shop my low-ticket education resources → https://racheltraxler.com/shop

🧡APPLY for high-level Photography Business Coaching → https://racheltraxler.com/apply

📸Join That Photography Group for FREE live masterclasses + resources → https://www.skool.com/that-photography-group-2871/about

🦄Try Aftershoot for your culling, editing, retouching, and gallery program → https://aftershoot.com/friends/?ref=racheltraxlerCode: RACHELTRAXLER

⬇️ My wedding photography gear list: ⬇️▸ Camera Body: https://amzn.to/44pB4sd ▸ Canon g7x mark iii: https://amzn.to/4b1IZzJ ▸ Fuji x100vi: https://amzn.to/3JyuXLL ▸ Most Used Lens: https://amzn.to/44iY6B0 ▸ Canon 35mm f1/4: https://amzn.to/4oE7SHv ▸ Meta Glasses: https://amzn.to/4vl7jES ▸ Camera Harness: code: TRAXLER26: https://spiderholster.com/products/spiderpro-dual-camera-system-v3 ▸ My Camera Bag: https://kamrette.com/?rfsn=8967723.56f4bf&utm_source=refersion&utm_medium=affiliate&utm_campaign=8967723.56f4bf ▸ Most Reliable SD Cards: https://amzn.to/3SkL17J ▸ Most Reliable SSD: https://amzn.to/4eSq9gL▸ Most Reliable HD: https://amzn.to/4eSq9gL🎞️ My Wedding Presets → https://www.gpresets.com/product/rachel-traxler-presets/

When Kelly first came into my world, she was doing a little bit of everything. Newborns. Seniors. Families. Weddings. You name it.

At the same time, she was working full-time as a social worker, pursuing her master’s degree in clinical social work, becoming a new mom, and figuring out how the heck to run an actual photography business.

She knew pretty quickly that what she was doing wasn’t sustainable.

What she needed wasn’t more random information or another person telling her to “just post more.” She needed direction.

Over the years we’ve worked together, Kelly has built the foundations of her business, narrowed her focus to weddings, refined her brand, learned how to generate and convert leads, elevated her client experience, raised her wedding photography prices, and intentionally positioned herself for the clients and venues she wanted.

Today, she’s booking $7,000 weddings and she recently booked two of them in a row. But one of my favorite parts of Kelly’s story is that her growth goes so much deeper than the number on the invoice.

She has learned how to make strategic decisions for her own business, create a brand that actually feels like her, build meaningful industry relationships, and confidently step into each new level of growth.

Because becoming a sought-after wedding photographer isn’t just about taking pretty photos. It’s about building a business that knows how to attract, nurture, and convert the right people.

Kelly Friday Photography: https://kellyfridayphotography.com

Your Next Steps

🧡 Apply for coaching: https://racheltraxler.com/apply

If you’ve already built a wedding photography business but know you’re capable of more, you probably don’t need more noise. You need a clear path.

Maybe you’re ready to raise your wedding photography prices but aren’t confident your current lead flow can support it.

Maybe you’re getting inquiries, but they aren’t from the clients you actually want.

Maybe you’re ready to position yourself for higher-end weddings, strengthen your conversion, or create better lead generation systems instead of constantly wondering where your next inquiry will come from.

Or maybe your business is working, but you know the way you’ve been growing it isn’t the way you want to keep growing it.That’s the work we do inside my coaching.

We look at your business, your market, your ideal clientele, your positioning, your lead generation, your funnels, your conversion, and your client experience to figure out what your next level actually requires.

Because you don’t need to copy someone else’s business.You need the strategy that makes sense for yours.

🧡 Apply for coaching: https://racheltraxler.com/apply

👉 Shop my low-ticket education resources → https://racheltraxler.com/shop

🧡APPLY for high-level Photography Business Coaching → https://racheltraxler.com/apply📸Join That Photography Group for FREE live masterclasses + resources → https://www.skool.com/that-photography-group-2871/about🦄Try Aftershoot for your culling, editing, retouching, and gallery program → https://aftershoot.com/friends/?ref=racheltraxlerCode: RACHELTRAXLER⬇️ My wedding photography gear list: ⬇️▸ Camera Body: https://amzn.to/44pB4sd ▸ Canon g7x mark iii: https://amzn.to/4b1IZzJ ▸ Fuji x100vi: https://amzn.to/3JyuXLL ▸ Most Used Lens: https://amzn.to/44iY6B0 ▸ Canon 35mm f1/4: https://amzn.to/4oE7SHv ▸ Meta Glasses: https://amzn.to/4vl7jES ▸ Camera Harness: code: TRAXLER26: https://spiderholster.com/products/spiderpro-dual-camera-system-v3 ▸ My Camera Bag: https://kamrette.com/?rfsn=8967723.56f4bf&utm_source=refersion&utm_medium=affiliate&utm_campaign=8967723.56f4bf ▸ Most Reliable SD Cards: https://amzn.to/3SkL17J ▸ Most Reliable SSD: https://amzn.to/4eSq9gL▸ Most Reliable HD: https://amzn.to/4eSq9gL🎞️ My Wedding Presets → https://www.gpresets.com/product/rachel-traxler-presets/

What happens when you know you’re good at photography… but realize being good behind the camera isn’t the same thing as knowing how to build a business?

In this episode, I’m sitting down with my coaching client Hannah Ellis to talk about exactly that transition from charging around $1,800 for weddings and piecing together free marketing advice to building a more intentional business, raising her pricing, and completely changing the way she handles inquiries and sales calls. And yes, we need to talk about her 100% call conversion rate since applying what she learned inside the program.

When Hannah joined my coaching program in November 2025, she was navigating pricing, marketing, her website, inquiry flow, and how to turn photography into a sustainable business. She had exhausted a lot of the free resources available to her and realized she didn't just need more information, she wanted strategy, feedback, accountability, and someone who could help her diagnose what was actually happening in her business.

What You’ll Learn

How Hannah went from accidentally photographing her first wedding to deciding, “I want to do this for the rest of my life.”

Why turning photography from something fun into Hannah’s sole income exposed completely different gaps in her business.

The moment Hannah realized she had exhausted the free resources available to her—and why more YouTube videos weren’t going to give her what she actually needed.

Why education alone wasn’t enough, and how ongoing feedback, audits, accountability, and support helped her actually implement what she was learning.

How Hannah moved from roughly an $1,800 starting point to packages in the $3,000–$4,000 range, even while working in a smaller, highly competitive market.

The surprisingly simple reason potential clients were falling off before Hannah ever had the chance to sell them.

Why adding more personalization to your inquiry process can sometimes create more friction, not a better client experience.

How simplifying the path to a phone call changed Hannah’s sales process.

What Hannah changed about the structure of her calls and why being naturally good at talking to people wasn’t enough by itself.

How Hannah reached a 100% conversion rate from calls after applying the program to her business, based on the inquiries she reviewed.

Hannah Ellis Photography — https://hannahellisphotography.com

Your Next StepsIf you’re an established wedding photographer who knows your work is strong but your marketing, inquiries, pricing, or bookings still feel less predictable than they should, this is exactly the kind of work I help photographers refine. You don’t necessarily need more content, more hustle, or another pile of disconnected tactics, you need to know where your business is actually getting stuck and build the systems to support the next level. https://racheltraxler.com/apply👉 Shop my low-ticket education resources → https://racheltraxler.com/shop🧡APPLY for high-level Photography Business Coaching → https://racheltraxler.com/apply📸Join That Photography Group for FREE live masterclasses + resources → https://www.skool.com/that-photography-group-2871/about🦄Try Aftershoot for your culling, editing, retouching, and gallery program → https://aftershoot.com/friends/?ref=racheltraxlerCode: RACHELTRAXLER⬇️ My wedding photography gear list: ⬇️▸ Camera Body: https://amzn.to/44pB4sd ▸ Canon g7x mark iii: https://amzn.to/4b1IZzJ ▸ Fuji x100vi: https://amzn.to/3JyuXLL ▸ Most Used Lens: https://amzn.to/44iY6B0 ▸ Canon 35mm f1/4: https://amzn.to/4oE7SHv ▸ Meta Glasses: https://amzn.to/4vl7jES ▸ Camera Harness: code: TRAXLER26: https://spiderholster.com/products/spiderpro-dual-camera-system-v3 ▸ My Camera Bag: https://kamrette.com/?rfsn=8967723.56f4bf&utm_source=refersion&utm_medium=affiliate&utm_campaign=8967723.56f4bf ▸ Most Reliable SD Cards: https://amzn.to/3SkL17J ▸ Most Reliable SSD: https://amzn.to/4eSq9gL▸ Most Reliable HD: https://amzn.to/4eSq9gL

Busy season gives you SO much content to work with. But here’s the thing: just because your content proves you’re busy doesn’t mean it proves someone should book you. There’s a huge difference between “look how much I’m working” and “look at the experience I create for my couples.” In this episode, I’m breaking down exactly how to make that shift without creating more work for yourself.If your feed is full of “another beautiful wedding weekend,” editing queue updates, pretty galleries, and “still not over this day” captions… Sunshine, we can do more with that content. Because your future couples aren’t only looking at whether you take beautiful photos. They’re asking: Can I trust her? Will I feel comfortable with her? Does she know how to handle my wedding day? Is she worth the investment? And busy season is actually one of the BEST times to answer those questions.

In this episode, I’m showing you how to take the weddings, sessions, galleries, testimonials, and behind-the-scenes moments you already have and turn them into content that builds trust and helps future clients understand your value. Same weddings. Same photos. Same behind-the-scenes. Stronger purpose. Better marketing. More bookable content.

The difference between content that makes you look busy and content that makes you look bookable

Why constantly talking about your editing queue and packed calendar can accidentally signal overwhelm instead of demand

How to shift from “look what I shot” to “look what I helped create”Why beautiful photos alone may not communicate the value behind your pricing

How to showcase your timeline guidance, problem-solving, posing approach, decision-making, and client experience through content

The simple question I want you asking after every wedding or session: “What did this prove?”How to turn client texts, testimonials, vendor compliments, and wedding-day wins into a “proof bank” for future marketing

My simple formula for turning one wedding into conversion-focused content

Specific content prompts you can steal for your next carousel, Reel, or caption

If this episode made you realize your content is doing a great job showing how much you’re working…but not necessarily showing why someone should choose you, start with one simple question:What does this wedding prove?

Maybe it proves you can make camera-shy couples feel comfortable.

Maybe it proves you know how to create breathing room in a timeline.Maybe it proves you can pivot when the weather changes, keep family photos organized, handle a huge wedding party, or notice the quiet moments nobody else sees.Whatever it is...name it.

Because your content shouldn’t just prove that you’re in demand.

It should prove why you’re worth demanding.

👉 Shop my low-ticket education resources → https://racheltraxler.com/shop🧡APPLY for high-level Photography Business Coaching → https://racheltraxler.com/apply📸Join That Photography Group for FREE live masterclasses + resources → https://www.skool.com/that-photography-group-2871/about🦄Try Aftershoot for your culling, editing, retouching, and gallery program → https://aftershoot.com/friends/?ref=racheltraxlerCode: RACHELTRAXLER⬇️ My wedding photography gear list: ⬇️▸ Camera Body: https://amzn.to/44pB4sd ▸ Canon g7x mark iii: https://amzn.to/4b1IZzJ ▸ Fuji x100vi: https://amzn.to/3JyuXLL ▸ Most Used Lens: https://amzn.to/44iY6B0 ▸ Canon 35mm f1/4: https://amzn.to/4oE7SHv ▸ Meta Glasses: https://amzn.to/4vl7jES ▸ Camera Harness: code: TRAXLER26: https://spiderholster.com/products/spiderpro-dual-camera-system-v3 ▸ My Camera Bag: https://kamrette.com/?rfsn=8967723.56f4bf&utm_source=refersion&utm_medium=affiliate&utm_campaign=8967723.56f4bf ▸ Most Reliable SD Cards: https://amzn.to/3SkL17J ▸ Most Reliable SSD: https://amzn.to/4eSq9gL▸ Most Reliable HD: https://amzn.to/4eSq9gL🎞️ My Wedding Presets → https://www.gpresets.com/product/rachel-traxler-presets/

September can feel like pure survival mode as a wedding photographer.

You’re shooting weddings, editing galleries, answering emails, creating timelines, posting sneak peeks, and basically just trying to keep your head above water. 😝

But girly, I don’t want you to just survive September.

Because while you’re busy serving the clients already on your calendar, your future clients are watching. And the work you’re creating RIGHT NOW can become some of your best marketing for the weddings you want to book next.

I’m walking you through my September playbook for turning busy season into future inquiries, stronger leads, and better bookings heading into engagement season.

Because September isn’t just a busy month.

It’s a visibility month.
A trust-building month.
A momentum month.

And instead of posting another pretty wedding carousel and hoping someone notices, I want you to use the work you’re already doing to strategically build demand.

The belief shift here is simple: your fall content shouldn’t just prove that you’re busy—it should prove that you’re bookable.

We’re talking about turning current weddings into trust-building marketing, tightening up your first impression, warming future couples before proposal season, following up with warm leads, collecting proof of your value, and fixing the booking leaks that could quietly be costing you conversions.

No complete business overhaul required. We do NOT have time for that in September. 🤭

Just smart, intentional moves that can help your current weddings sell your future weddings.

What You’ll Learn

• Why simply showing that you’re busy isn’t enough to create demand and what your content needs to communicate instead
• How to turn one wedding into multiple trust-building pieces of content without feeling like you’re posting the same thing over and over
• The behind-the-scenes moments from wedding days that can become some of your strongest marketing and sales assets
• How to audit your Instagram, website, portfolio, and contact page so your first impression actually leads people somewhere
• Why September is the perfect time to start building your “engagement season bridge” before couples are officially ready to inquire
• The simple 30-minute follow-up strategy I want you to try with old inquiries and warm leads
• How to build a “proof bank” of testimonials, screenshots, client reactions, BTS moments, and stories you can pull from during booking season
• Why client questions and FAQs are GOLD for future marketing content
• How to identify one booking leak in your funnel instead of trying to overhaul your entire business during busy season
• The better question to ask yourself about visibility if you want the work you’re doing now to create future inquiries

Your Next Steps

• Take the Booking Leak Quiz to identify where you may be losing conversions
• Join my free photography education group for monthly live trainings, resources, and community
• Screenshot this episode, share it to your stories, and tag me at @racheltraxler
• DM me and tell me your biggest takeaway from the episodev

Ready to get visible, get leads, get bookings, and become that photography girl? 🌞

Explore ways to work with me

Grab my free tools + resources

Come hang with me on social

And remember: let your current weddings sell your future weddings.

Keep shinin’ 🧡🌞

If you’ve been wanting to incorporate film into your wedding photography but have NO idea where to start, this episode is for you!

Today I’m chatting with film and editorial wedding photographer Loraleah Marie all about how to start shooting film at weddings and sessions without feeling completely overwhelmed by the process.Because adding film to your work isn’t just about grabbing a film camera and hoping for the best. There are so many little pieces to think about from choosing your settings and understanding your film stock to knowing when to push or pull your film, where to send it for processing, and how to actually stay organized when you’re shooting both digital AND film on a wedding day.

Loraleah is breaking it all down and giving you a behind-the-scenes look at her process so you can feel more confident experimenting with film in your own photography business.

In this episode, we cover:

How to start incorporating film into your sessions and weddings

Film camera settings and what you need to know before shooting

What pushing and pulling film actually means

How to decide when to push or pull your film

Where to send your film for developing and processing

What to know about film scansHow processing and scanning can impact the final look of your images

How to organize your film rolls throughout a wedding day

Keeping track of what you’re shooting when working with multiple rolls

Tips for balancing digital and film photography during a wedding

How to start experimenting with film without putting too much pressure on yourself

If film photography has been sitting on your “I really want to try this someday” list, consider this your sign to finally start experimenting with it.You don’t need to completely change the way you shoot or suddenly become an expert. Start learning the process, understand what’s happening behind the scenes, and find ways to intentionally incorporate film into the work you’re already creating.

About Loraleah Marie

Loraleah Marie is a Charleston-based film and editorial wedding photographer known for creating imagery that feels cinematic, nostalgic, authentic, and a little funky. She photographs weddings throughout Charleston, New York, the East Coast, and destinations around the world, blending editorial imagery with documentary storytelling to capture both the big moments and everything happening in between.

Connect with Loraleah and see more of her work at https://loraleahmarie.com/photographers

https://www.instagram.com/loraleahmariephotography/

👉 Shop my low-ticket education resources → https://racheltraxler.com/shop🧡APPLY for high-level Photography Business Coaching → https://racheltraxler.com/apply📸Join That Photography Group for FREE live masterclasses + resources → https://www.skool.com/that-photography-group-2871/about🦄Try Aftershoot for your culling, editing, retouching, and gallery program → https://aftershoot.com/friends/?ref=racheltraxlerCode: RACHELTRAXLER⬇️ My wedding photography gear list: ⬇️▸ Camera Body: https://amzn.to/44pB4sd ▸ Canon g7x mark iii: https://amzn.to/4b1IZzJ ▸ Fuji x100vi: https://amzn.to/3JyuXLL ▸ Most Used Lens: https://amzn.to/44iY6B0 ▸ Canon 35mm f1/4: https://amzn.to/4oE7SHv ▸ Meta Glasses: https://amzn.to/4vl7jES ▸ Camera Harness: code: TRAXLER26: https://spiderholster.com/products/spiderpro-dual-camera-system-v3 ▸ My Camera Bag: https://kamrette.com/?rfsn=8967723.56f4bf&utm_source=refersion&utm_medium=affiliate&utm_campaign=8967723.56f4bf ▸ Most Reliable SD Cards: https://amzn.to/3SkL17J ▸ Most Reliable SSD: https://amzn.to/4eSq9gL▸ Most Reliable HD: https://amzn.to/4eSq9gL🎞️ My Wedding Presets → https://www.gpresets.com/product/rachel-traxler-presets/

If your photography packages aren't converting the way you hoped, it may not be your pricing.

In this episode, I share some of the most common mistakes I see photographers make when creating their packages and, more importantly, how to fix them. From overwhelming clients with too many choices to accidentally attracting the wrong inquiries, your packages play a much bigger role in your booking process than you may realize.

Whether you're building your pricing guide for the first time or giving your offers a much-needed refresh, this episode will help you create packages that feel clear, strategic, and easy for clients to say yes to.

In This Episode, You'll Learn:

• The biggest mistakes photographers make when structuring their packages.
• Why more package options can actually hurt your bookings.
• How to create offers that guide clients toward your ideal experience.
• What clients are really looking for when they compare packages.
• Simple ways to make your pricing guide easier to understand.
• How to position your packages so they communicate value instead of just price.
• Why your packages should support your business goals, not just your clients' budgets.
• Small adjustments that can lead to more confident bookings.
• Your packages aren't just a list of what's included.

They're a sales tool that helps potential clients understand your value and confidently choose to work with you. A few intentional changes can make a significant difference in both your client experience and your bottom line.

If you've been wondering why inquiries aren't converting or why clients always choose your lowest package, this episode is for you.

👉 Shop my low-ticket education resources → https://racheltraxler.com/shop

🧡APPLY for high-level Photography Business Coaching → https://racheltraxler.com/apply

📸Join That Photography Group for FREE live masterclasses + resources → https://www.skool.com/that-photography-group-2871/about

🦄Try Aftershoot for your culling, editing, retouching, and gallery program → https://aftershoot.com/friends/?ref=racheltraxler

Code: RACHELTRAXLER

⬇️ My wedding photography gear list: ⬇️

▸ Camera Body: https://amzn.to/44pB4sd 

▸ Canon g7x mark iii: https://amzn.to/4b1IZzJ 

▸ Fuji x100vi: https://amzn.to/3JyuXLL 

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🎞️ My Wedding Presets → https://www.gpresets.com/product/rachel-traxler-presets/

You sent your pricing. They opened it. Then... silence.It's one of the most frustrating parts of running a photography business, and it's easy to assume your prices scared them away.

But what if pricing isn't actually the problem?

In this episode, Rachel unpacks the real reasons potential clients ghost after an inquiry. From the messaging you use to the overall client experience you're creating, there are subtle signals that influence whether someone feels confident moving forward or quietly moves on.

If you've been second-guessing your pricing every time an inquiry disappears, this conversation will help you shift your perspective and identify what may actually be holding clients back.

In This Episode

🧡Why ghosting isn't usually about your prices.

🧡The hidden signals that create hesitation during the inquiry process.

🧡How your communication shapes a client's confidence.

🧡Common mistakes that unintentionally push potential clients away.

🧡Ways to create a smoother, more trust-building client experience.

🧡How to evaluate your inquiry process instead of immediately lowering your rates.

Before you discount your services or assume you're charging too much, take a closer look at the experience you're creating. Small shifts in your messaging, communication, and client journey can make a much bigger impact than changing your pricing ever will.

Tune in to learn how to stop blaming your prices and start building an inquiry experience that converts more of the right clients into booked clients.

Connect with Rachel:

🎧 Listen to more episodes of That Photography Girl ⁠⁠https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027

⁠⁠📷 Instagram: @racheltraxler

Create predictable leads:⁠⁠ https://racheltraxler.com/predictable-inquiries-freebie⁠⁠

Join the That Photography Girl Community: ⁠⁠https://www.skool.com/that-photography-group-2871/about⁠⁠

🧡 Apply for Business Coaching - ⁠⁠https://racheltraxler.com/apply⁠⁠

🌞 Resources - ⁠⁠https://racheltraxler.com/shop⁠