In this episode of The Simple and Smart SEO Show, we’re diving into real-world e-commerce strategies to compete with platforms like Amazon, Walmart, and Etsy — without relying solely on Google. 

If you’re a Shopify seller or creative entrepreneur, this episode is a must-listen for understanding ad budgets, search impression share, and seasonal sales cycles that actually scale your business sustainably.

Here’s what you’ll learn:

• How to drive traffic without depending on Google (hint: email + social!)
• Why knowing your ACOS (Advertising Cost of Sale) is more useful than ROAS
• The smartest way to scale: sell more when people are already buying

⏱️ Timestamps:
 0:00 – Intro: The Google traffic trap
 1:16 – Competing with Amazon (without losing your mind or margins)
 3:20 – What is Search Impression Share & where to find it
 4:33 – Profit-first ad budgeting: ACOS vs ROAS explained
 10:31 – The truth about your prices (and why doubling them may save your business)
 13:06 – 2025+ trends: Multi-channel selling & YouTube SEO tips
 17:37 – Video SEO strategy for higher CTR
 18:31 – Collection page tips from Bonobos

📚 Resources & Mentions:

• 🛠️ $27 AI SEO Starter Course → https://SEOin7Days.com
• 🎙️ Podcast on Apple/Spotify → https://simpleandsmartseo.com/best-seo-podcast
• 💬 Guest: Learn more about Austin Becker → abeckermarketing.com

🙌 Listener Action Steps:

1. Subscribe for weekly SEO strategy & visibility tips!
2. Start your way to SEO Success for only $27, delivered on your schedule by ChatGPT → https://SEOin7Days.com

👩🏽‍💻 About Me:
 Hi, I’m Crystal Waddell — SEO educator, Shopify seller, and visibility strategist for creative entrepreneurs. On this channel and podcast, I share practical, empowering tools to help you grow sustainably, show up confidently, and build a business that works for you.

 Learn more at https://simpleandsmartseo.com

📲 Connect With Me, Crystal Waddell:

• Instagram →

Text me your questions or comments!

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Support the show

Book a Shopify Store Strategy Call With Crystal!

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Grid and Pixel

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!