Digital Media Manager, Tobaria, joins the podcast to talk about programmatic advertising is a useful tool. Although Google Display Network can reach 90% of the available inventory on the internet, programmatic platforms have tools and partners, Data Service Providers, that can help narrow your targeting.  This along with a multitude of other factors help you access more of. your audience. Tobaria breakdowns three of these reasons and tells us why programmatic should be in consideration for you and your advertising.