On this episode of the KeyNews, we get back to the basics. Director of Client Services Kristin, and Digital Specialist Evan, sit down together to dive into what it means to really know your audience. Who are they? Where are they? What goals do you want them to take? What goals can you handle? This episode is full of digital marketing fundamentals, so strap in and enjoy!

Digital Media Manager, Tobaria, joins the podcast to talk about programmatic advertising is a useful tool. Although Google Display Network can reach 90% of the available inventory on the internet, programmatic platforms have tools and partners, Data Service Providers, that can help narrow your targeting.  This along with a multitude of other factors help you access more of. your audience. Tobaria breakdowns three of these reasons and tells us why programmatic should be in consideration for you and your advertising. 

Digital Specialist Evan, joins KeyNews to give us the rundown on the newest version of the Tik Tok ads platform. He outlines what this will look like for advertisers and then discusses the troubled waters the rising social media star is in. Enjoy!

Account Manager Kevin and Business Development Jake joined forces to discuss the importance of retargeting and why it should be included in your digital strategy. 

Our Digital Guru Tobaria sits down with Kelsey, our intern, to discuss programmatic audio, how advertising on a digital radio wave works, and the benefits of employing this tactic. Enjoy!

Tobaria Ruffin and Kevin Fitzgibbon sit down in the KeyNews Room to discuss the climate of Connected TV and Streaming TV since the beginning of COVID-19. The two talk through some comparisons and see how digital marketers were affected by the sudden spike in CTV consumption.

Websites that sell products need a secure connection because they are taking people's personal information like their name, address, phone number, email address, credit card information, etc. The consensus is that websites that collect sensitive information need to be secure, but what about websites that don't collect this information? Some people do not think they need to secure their website if they are not asking people to submit their personal information. In the 20th episode of the first season of the Marketing Myths Podcast, Tobaria and Aaron talk about why you may or may not need to secure your website with an SSL certificate. 

Show notes: https://keymediasolutions.com/news/podcast/ecommerce-websites-need-ssl-certificates/  

There are a lot of question around the effectiveness of Facebook and LinkedIn advertising strategies. Are they worth the time and money? On this week’s Marketing Myths Podcast, Aaron and Tobaria talk through this myth, offer real data that backs their final conclusion, and even give advice on how to successful run a campaign on these platforms.  https://keymediasolutions.com/news/podcast/social-media-ads-dont-work/ 

In the beginning of 2011, Google launched an update to its algorithm named Panda. The Panda update essentially rewarded unique & compelling content. Gary Illyes has said, "We don't recommend removing content for Panda." Then later he said, "It's not guaranteed that you will see any positive effect from that." referring to removing old or thin content from your website. Even John Mueller has said, “Improving it means that the rankings can only go up, whereas by removing it, can cause loss of rankings instead of the gains that some people think content removals will do.” 

So, this seems pretty straightforward, right? Don't delete old or thin content. But is it that straightforward? In this episode of the Marketing Myths Podcast, Aaron & Tobaria visit an experiment done by Search Engine Journal and what other SEOs say about the subject. 

Show notes:  https://keymediasolutions.com/news/podcast/never-delete-content-website/ 

Have you heard that all email marketing is a scam? Some say that the money put into email marketing cannot be recuperated, and, as a digital marketing tactic, it is a waste of time and money. Tobaria and Aaron tackle this myth by looking at the pros and cons of email marketing and how you can use email marketing more effectively. Take a listen! 

Show notes:  https://keymediasolutions.com/news/podcast/email-marketing-scam/