Selling the Way Your Customers Want to Buy: How to Increase Revenue by Understanding Your Customers

In this episode of Harmonious at Lunch, Brandon Gano talks with Kristin Zhivago, a business consultant who helps companies sell more by understanding their customers better. Kristin discusses her book, Roadmap to Revenue, and her process for interviewing customers to identify their desires, concerns, and questions. By understanding these factors, businesses can create marketing messages and sales processes that resonate with their target audience.

Key takeaways:

• Customers are more likely to buy from companies that understand their needs and wants.
• Businesses can learn a lot about their customers by interviewing them directly.
• Kristin Zhivago's process for interviewing customers is called "reverse engineering a successful sale."
• This process involves interviewing a small number of happy customers to learn about their buying experience.
• The information gathered from these interviews can be used to create marketing messages and sales processes that are more likely to resonate with potential customers.

Call to action:

• Visit Kristin Zhivago's website to learn more about her work: https://zhivagopartners.com/
• Get a copy of Kristin Zhivago's book, Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy, on Amazon: amzn.to/3CcT7Hf
• Follow Kristin Zhivago on social media:
• LinkedIn: https://www.linkedin.com/in/kristinzhivago/
• Facebook: https://www.facebook.com/ZhivagoPartners/
• Twitter: https://www.twitter.com/KristinZhivago

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