In this episode of Weight Loss Simplified, Jennifer Powter shares the real reason why smart, successful women over 40 still struggle to lose weight—and it’s not lack of discipline, motivation, or knowledge. It’s the broken tools they’ve been handed.

Jennifer breaks down how the all-or-nothing mindset, perfectionism, and diet culture noise keep women stuck in a cycle of quitting and starting over.

She introduces her SMART Method and how this free 5-day challenge is helping women lose weight without willpower, obsession, or burnout.

You’ll walk away with real tools, mindset shifts, and a proven path to sustainable momentum—no calorie counting, no cutting carbs, no extreme workouts.

In this episode:

00:00 – Why most women are stuck—even when they’re doing “everything right”

01:42 – The diet rhetoric you’ve been bombarded with your entire life

03:07 – The lie of “I know what to do, I just don’t do it”

04:32 – Real life doesn’t allow for perfect plans—and neither should weight loss

05:35 – Introducing the SMART Method for real, lasting transformation

06:27 – Why willpower fades and aligned actions matter more

07:26 – How to build your bounce-back muscle instead of quitting

08:52 – Why food freedom is more powerful than food fear

10:53 – The #1 practice that breaks the all-or-nothing trap

12:13 – Tracking energy > tracking weight: a better way to measure progress

15:15 – Hunger or habit? A powerful question that changes everything

17:25 – Join the free 5-Day SMART Weight Loss Challenge and build momentum

Episode Resources:

• 🎯 Join the Free 5-Day SMART Weight Loss Challenge → www.smartweightlosschallenge.com
• Learn more about the Powter Method for Permanent Weight Loss here
• Read Jennifer's books for free - "Diet Disruption" and "Stop Sabotaging Your Weight Loss"
• Book a FREE Weight Loss Breakthrough Call here. 
• Join my free Diet Disruption Facebook Community here.
• Got a burning question about weight loss, mindset, emotional eating or breaking free from the dieting cycle? I’d love to hear it! You can Ask Me Anything here

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