Struggling to price your SaaS product? You're not alone. In this episode of Harmonious at Lunch, host Brandon Gano talks with James Wilton, a renowned expert in SaaS pricing, about 5 common pitfalls businesses fall into when setting their pricing strategy.

Wilton, the Founder and Managing Partner of Monevate, a consulting firm focused on monetization for fast-growing tech companies, shares valuable insights on how to avoid these mistakes and capture more value from your customers.

You'll learn why copying your competitors' pricing is a recipe for disaster, and how to identify the right metrics to base your pricing on.

This episode is packed with actionable tips and strategies that can help you finally achieve your pricing goals. Whether you're a SaaS founder, entrepreneur, or executive, this episode will help you set your business up for success.

Here are some of the key takeaways from this episode:

• The dangers of copying your competitor's pricing strategy
• Why you should avoid doing your pricing in-house
• How to identify the right metrics to base your pricing on
• The limitations of per-seat pricing for SaaS businesses
• How to leverage value-based pricing to capture more value from your customers

Call to action:

• Like and subscribe to the Harmonious at Lunch podcast
• Visit James Wilton's website, Monevate, to learn more about his work: https://www.monevate.com/
• Follow James Wilton on social media:
• LinkedIn: https://www.linkedin.com/in/jamesdwilton/
• Get James Wilton's book, Capturing Value, to deep dive into SaaS pricing strategies:
• https://capturingvalue.com

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