Today, Gary and Shekar dive into digital engagement and the effect the COVID-19 pandemic has had in regards to it and the retail industry overall. The laid-back approach to digital engagement in previous years will not be enough to currently help retailers. Digital engagement is no longer an option, it's an imperative.

Are retailers staying relevant and personal with their communication strategies? If not, how do they do so? How do their websites, mobile apps, and social media come into play? Gary and Shekar offer advice on how retailers can not only keep up, but get ahead in the race to capture customer loyalty. Tune in to find out how.