Values-First Marketing

5 Event Copywriting Tips To Sell Out Your In-Person Event


Listen Later

Have you ever left an event feeling transformed, but struggled to put that magic into words? I'm sharing 5 tips (with examples!) so that you can create emails and sales page copy that will capture that intangible experience and fill your room with the right people. We also walk through what this can look like throughout the whole marketing process, from pre-waitlist to early bird to close cart.

Episode Breakdown:
- [00:01:07] The challenge of marketing intangible experiences 
- [00:03:15] Five event copywriting tips
- [00:08:34] Implementing these tips in different marketing stages
- [00:12:41] Authentic urgency and scarcity
- [00:15:43] Additional considerations for event hosts
- [00:16:23] Creating a compelling event sales page
- [00:19:47] Long form vs. short form sales pages

🎧 Listen now to transform the way you market your in-person events and ensure your next gathering is a sold-out success!

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email

Website → www.megankachigan.com

Facebook → https://www.facebook.com/megan.kachigan

LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6


WORK WITH ME: 

  • Download the Services Guide
  • Get my Starter Doc for your copy project when you book a Power Hour (also great for audits!)


Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/5-event-copywriting-tips-to-sell-out-your-in-person-event


If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you’ll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

...more
View all episodesView all episodes
Download on the App Store

Values-First MarketingBy Megan Kachigan