“Hidden at the heart of every challenge lies a game changing user insight that needs an empathic search.”

In our season one finale we talk to Design Strategist Amrita Kulkarni on how journey mapping and pivotal user insights led to a lightbulb moment (literally!) in a project to redesign street lights in a rural Mali.

Amrita’s Portfolio 

Have a great idea for a season two episode? We’d love to hear from you!

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