Most businesses have a Google Business Profile… but few actually use it to its full potential.

When was the last time you updated your Google Business Profile? If you're like many business owners, it might have been… never.

In this energizing episode of East Trade Winds, hosts Bernie Franzgrote and Wayne Pratt sit down with marketing powerhouse Catherine (Cat) Herd of Purple Panda Creative Marketing.

Cat reveals a game-changing truth: your Google Business Profile isn’t just a listing—it’s a living, breathing part of your digital storefront. And if you're not using it right, you're leaving visibility, credibility, and customers on the table.

What You’ll Learn:

In this value-packed session, Cat walks us through:

✅ Why Google Business Profiles matter more than ever
✅ The hidden risks of outdated or inconsistent listings
✅ The power of weekly posts—and what to share
✅ How to use photos (even of your dog!) to trigger the algorithm
✅ Review strategies using links + QR codes
✅ The critical difference between Owners and Managers—and why your role matters
✅ What gets you suspended (and how to fix it fast)
✅ The exact format and size Google wants for videos, posts, and images

Whether you're DIY-ing your marketing or thinking of outsourcing, Cat makes it simple, approachable, and actually fun.

🎁 Free Consultation Offer:

Cat offers free 1-on-1 strategy chats to help you optimize your Google Business Profile without the hard sell. Want to chat with her?
📬 Connect on LinkedIn or reach her through Purple Panda Creative Marketing

📬 Connect + Collaborate:

Want to learn more?
📧 Email us at: [email protected]
🔗 Watch the full video on YouTube
 

🧭 Join the Conversation:

Ready to ask questions or share your own Google success story?
💬 Leave a comment, tag Cat on LinkedIn, or share this episode with a friend who needs visibility help.

💡 Want more inspiration like this? Join our weekly East Trade Winds event every Tuesday from 8–9 AM EST and network with passionate professionals and guest speakers like Cat.

👉 Register now for East Trade Winds

🎤 Interested in speaking? Reach out to Wayne Pratt or email him at [email protected]

Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.