Bob Holtzman is a consultant in the video game industry. He's worked with a variety of teams, including Riot Games, Kerbal Space Program, and Nexon doing communications, PR and community management. 

Bob joins Crystin to chat about the importance of media coverage for live service games; why game developers need to involve influencers and streamers in their development process; and how to manage difficult conversations with your players. He also provides 5 important guidelines for effective community management.

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