The Art of LiveOps

David Nisshagen is an executive producer at Mojang Studio in Stockholm working on Minecraft Dungeons. He previously worked on other MMOs including Anarchy Online and Battlefield 3. He got his start as a video editor in the marketing industry which lead to his career in LiveOps Gaming.

David and Crystin discuss the difference between satisfying your players and attracting them to your game and how you can embrace the idea of a co-creative process with your player base by listening to your community and building relationships with them. 

David also touches on how to establish a human-centered approach to your game from the beginning and to create a relaxed culture with your team. David also offers some valuable advice on tooling for your content management systems and the importance of stress testing your servers.

This episode is brought to you by Azure PlayFab.
Visit https://www.playfab.com for all your LiveOps needs.

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Austin Walker is the IP Director at Possibility Space. He was previously host of "Waypoint Radio" and he co-founded "Friends at the Table" (an actual play podcast). His work as a freelance writer in the video game journalism space has been featured on GameSpot and Paste. He's also written several short fiction pieces and comics. 

Austin and Crystin discuss LiveOps from a content creation viewpoint. They touch on a variety of topics including: Community tending; establishing ethical guidelines for monetization; the evolution in the way we interact with content creators; the impact Discord has on development; and reasons why some developers are fearful of their player communities.

This episode is brought to you by Azure PlayFab.
Visit https://www.playfab.com for all your LiveOps needs.

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Terry Redfield is the Creative Director of London for Niantic Games. She's was a founder in the mobile games space and a designer across many different LiveOps projects including Psychonauts, Dungeons & Dragons and Magic: The Gathering.  In her 27 year career, she's worked on many platform, mobile, PC and Facebook games.

Terry and Crystin discuss different types of monetization models including cosmetics and fashion (skins); pain relief (cheats); goals (power-ups); time is money (skipping levels) and sponsorships (tournaments).

Terry discusses biases in the games industry that create false assumptions about what your players will be attracted to in a game. She also talks about constraints and how they can be beneficial overall and how diverse teams make for better games.

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Oscar Clark is Chief Strategy Officer at Fundamentally Games where he helps game teams understand what LiveOps is and how to make LiveOps work for them. He has a long history in LiveOps dating back to the late 90s. He's worked for the online games service, Wireplay; the UK mobile operator, Three; and for PlayStation Home, an early virtual world project. He also authored the book "Games As A Service: How Free to Play Design Can Make Better Games."

Oscar will discuss production pipelines and how to keep your game dev teams healthy by focusing more on iteration and less on content and by discerning the best data to collect. Crystin and Oscar also chat about the art of monitoring data; the days of dial up modems; sittable chairs and flushable toilets in games; and the TV series "Columbo" as a metaphor for predictability with your players.

This episode is brought to you by Azure PlayFab.
Visit https://www.playfab.com for all your LiveOps needs.

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Bob Holtzman is a consultant in the video game industry. He's worked with a variety of teams, including Riot Games, Kerbal Space Program, and Nexon doing communications, PR and community management. 

Bob joins Crystin to chat about the importance of media coverage for live service games; why game developers need to involve influencers and streamers in their development process; and how to manage difficult conversations with your players. He also provides 5 important guidelines for effective community management.

This episode is brought to you by Azure PlayFab.
Visit https://www.playfab.com for all your LiveOps needs.

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Kim Swift is Senior Director of Cloud Gaming at Xbox Game Studios Publishing. She is best known for her work on "Portal" with Valve. She has touched a lot of different technologies across the industry, having worked at Amazon, Twitch, E.A., Motive, and Google. 

Kim talks about her hopes and dreams for the future of cloud gaming and what it means for LiveOps; how players can ascribe meaning and lore to benign design elements; and how even the simplest of design intentions can have unforeseen consequences. Crystin and Kim also discuss machine learning algorithms and how they might be used to create even more interesting interactions for players like advanced matchmaking or tailored experiences.

This episode is brought to you by Azure PlayFab.
Visit https://www.playfab.com for all your LiveOps needs.

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Jason Girard is the Director of Live Services and Technical Program Management at ProbablyMonsters, building the next generation of Live Operations from the ground up in a developer focused way. He's been in the games industry for over 10 years building and supporting platform level technologies at the scale of millions of players across multiple games simultaneously. His focus is guarding the player experience by keeping games online and working. 

Jason talks about Games as a Service; Monitoring and Alerting; How a LiveOps team integrates with other teams within an organization; the importance of database management and the dangers of collecting too much or too little personal data from your players.

This episode is brought to you by Azure PlayFab.
Visit https://www.playfab.com for all your LiveOps needs.

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Jill Braff, GM of Integrations and Mobile Games at Microsoft, has a 25 year career in gaming and media. She's worked on early console games with Nintendo, Sega and Konami; helped build Glu mobile through the launch of the iPhone; and spent a decade in media at Home Shopping Network and the Ellen DeGeneres show. She currently works with the Zenimax business for Xbox Games Studios.

Jill discusses the similarities between the live call-in aspects of Home Shopping Network with LiveOps in gaming today and how the advent of the iPhone and Facebook changed the landscape of mobile game development.  Jill shows how the implementation of live data has given developers insights into player's habits and the amount of time they spend playing mobile games. And she illuminates us on an idea that "casual" games don't really exist.

This episode is brought to you by Azure PlayFab. Visit https://www.playfab.com for all your LiveOps needs.

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As the general manager for Destiny 2, Justin Truman is responsible for the overall success and health of the Destiny product, business, and team. He spends his days helping to empower Bungie’s teams to make Destiny 2 the best it can be, and to have the best possible working experience while doing so. 

 Since joining Bungie in 2010, Justin has influenced the evolution of the Destiny universe for a decade from a variety of roles throughout the studio. On the original Destiny he helped build the Destiny engine as an engineering lead, and on Destiny 2 he served both as a design director and then later as a production director. 

Justin discusses the challenges of moving from a box released game to a LiveOps game; how Bungie organizes their teams to address live feedback and how to be more comfortable with transparency and less with always being right.

This episode is brought to you by Azure PlayFab: https://www.playfab.com

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Alex Hunnisett (@Blondagles) has been serving as Head of Live Service at Rare, supporting Sea of Thieves on its continued voyage into Live Operations. Having originally cut his teeth in digital and product marketing before taking the leap into game development, Alex has worked with several studios supporting their Games through Communications, Community, CRM and Live Operations.

Alex will give us some perspective on his history of running LiveOps on “Sea of Thieves” coming from a marketing community perspective. He uses an analogy of “The Hobbit” to illustrate the transition from boxed products to LiveOps.

This episode brought to you by Azure PlayFab: https://www.playfab.com

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