Jill Braff, GM of Integrations and Mobile Games at Microsoft, has a 25 year career in gaming and media. She's worked on early console games with Nintendo, Sega and Konami; helped build Glu mobile through the launch of the iPhone; and spent a decade in media at Home Shopping Network and the Ellen DeGeneres show. She currently works with the Zenimax business for Xbox Games Studios.

Jill discusses the similarities between the live call-in aspects of Home Shopping Network with LiveOps in gaming today and how the advent of the iPhone and Facebook changed the landscape of mobile game development.  Jill shows how the implementation of live data has given developers insights into player's habits and the amount of time they spend playing mobile games. And she illuminates us on an idea that "casual" games don't really exist.

This episode is brought to you by Azure PlayFab. Visit https://www.playfab.com for all your LiveOps needs.

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