When you think about UK exports you probably think about British manufacturers loading products onto boast, trucks or planes. But did you know British companies sold over two hundred and eighty billion pounds of services to overseas customers in 2018.

So if you are a service based business and think exporting is not for you, think again.

This is Midlands Export, the brand new podcast brought to you by the Department for International Trade in the Midlands.

My name is David James and in this episode I’m talking to Jane Shepherd MBE, Export Champion and Director of Staffordshire based Shepherd PR about how she exports communications services to clients in Austria.

Jane explains how she approached overseas exhibitors at UK based trade shows to win her first clients which is a simple and effective strategy we could all benefit from.

To start or accelerate your own export success story visit great.gov.uk and click on the ‘contact an international trade adviser’ link which is on the front page.