How to Create Profitable Content (8 Must-Haves for Business Owners)

If you want to get off the content hamster wheel that does NOTHING to grow your business - this episode will give you the roadmap. 

 

Here are 8 Must-Haves for creating Profitable Content (*Which we're diving into in this episode!):

 

1. Stop creating just to create.

• • Take a step back and look at what you’re creating - what are you seeing success with? What platforms? What types of content?

2. Focus on the platforms with the highest ROI: Instagram + YouTube

• • you need a multi-platform strategy

  • if you want to be able to post & attract leads immediately, Instagram is your jam - but the content has a shorter shelf-life.

  • YouTube videos can attract new viewers for several months, or even YEARS - but it can take time to gain traction that makes a real difference in your business.

  • Youtube is your long-game, expert-building platform, and your long-term strategy that attracts leads on repeat

  • Instagram will give you more immediate results and sales growth.

3. Video is going to be your main driver of sales in 2023 and beyond

• • Video increases trust

  • Video builds your personal brand

  • Video is the most popular way to grow an audience on social media (Forbes)

  • Video makes you memorable

4. Stop niching down so much

• • Don’t niche down to the point where you’re bored - include the things that are YOU.

  • That way - your personal brand stays flexible. And you can use it to pivot to where you want to go next.

5. Get on YouTube.

• • Focus on: 

    • SEO

    • Keyword Research

    • Content Pillars

  • Create these 3 types of videos

    • Expertise (build your credibility + they’re highly searchable)

    • Connection (show a more personal side of your business)