I look for ways to systemize nearly everything in business, and in life, to free up my brain power from thinking about what to do next to actually creating the next thing. 

One of my favorite systems is planning content. Because actually producing great content takes so much effort, who has time to waste thinking about what to do next?!

Instead of thinking about it post by post, dedicate some time to figuring it out for a longer stretch of time. Then you can spend your time creating and promoting instead of planning.

So a good content planning session needs a content calendar.

You can find content calendar templates EVERYWHERE these days. But everyone seems to skip the part about how you fill it in. Staring at a blank calendar with the best of intentions, but not sure what to do?  No worries, I’ve got you!

 

• Grab a pen and paper and create a master list of content ideas.

• Create your content pillars.

• Create social media themes.

• Grab your calendar and write in your big dates, your weekly content publish date, and social themes.

• Fill in the details of each.

• Schedule your next planning session.

Need a starting point? Grab my free content calendar template here.

Want to see examples?  Check them out here.

Digital project management tools mentioned:

• CoSchedule
• Trello
• Asana
• ClickUp

Looking for my free marketing guide mentioned in the episode? Grab it here!

And, as always, you can find me on Facebook and Instagram. I’d love to connect!