Frans Riemersma, founder of MartechTribe.com and Scott Brinker VP Platform Ecosystem at HubSpot and editor at chiefmartec.com talk about the multiple reasons why navigating martech is a big topic for Marketing Ops. 'Buy first, think later' seems still an often used approach for acquiring new martech solutions, but over the last decade the number of Martech solutions has exploded and marketers need to find a way to get the most value out of their stack.