One of the biggest challenges most people face in their Social Media is a lack of clarity.

Knowing who you're posting too is more important than whether to use a Reel or a Live.

Before getting caught up in What to post and How - it's imperative we take a step back and understand the needs of our audience.

The challenges they're facing, the pain they're in, the questions they're asking.

Once you know the answer to those questions, your social media game will soar.