Blockchain. AI. Fintech. 

 

Sure, these are buzzwords. And if your company offers a product relying on one of these technologies, these words probably matter a lot to you.

 

But when it comes to marketing to your customers, how do these buzzwords fit in?

 

I sat down with Navid Jafari on the Louder Online podcast to talk about this and other challenges of marketing in fintech. 

 

What we talked about:

• The marketing problems of financial institutions face
• How blockchain is affecting Tier-1 financial institutions
• Customers don’t care about nitty gritty technical details of blockchain.

You can check out this interview — and many more — by subscribing to the Louder Online podcast on Apple Podcasts, on Spotify, or here.