The Sports Content Gameplan

#5: Jared Kleinstein & The Evolution Of Sports Content and Creator Impact


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In this episode of the Sports Content Gameplan, we sit down with Jared Kleinstein, founder and CEO of Fresh Tape Media and Gondola, to discuss Jared's incredible journey in the world of sports content. Jared shares his beginnings with the Tebowing meme, his leadership role in sports at Vine, and founding Fresh Tape Media, a creative powerhouse.

The conversation delves into the launch of Gondola, a platform giving creators due credit, and offers invaluable advice for those looking to break into sports content creation. They talk about the importance of athlete buy-in, the evolution of sports content, and emerging trends like AI in creative processes.

Jared also highlights the success and vision behind the Gondola Sports Summit and reflects on the personal and professional balance required to run both a creative agency and a tech company.


00:00 Introduction to Jared and His Journey

01:20 Early Forays into Sports Content

02:24 Building Fresh Tape Media

04:24 Key Moments and Inspirations

05:46 Favorite Social Media and Content Types

07:51 Creators and Impactful Messages

09:36 Personal Content and Creative Challenges

10:36 Evolution of Sports Content

17:45 The Role of AI in Content Creation

19:09 The Birth of Gondola

22:51 Brand and Creator Content Dilemma

24:07 Shifts in Sports Content Creation

25:22 Gondola Sports Summit

28:19 Balancing Creative and Tech Worlds

30:01 Favorite Content and Nostalgia

32:10 Pet Peeves in Content Creation

34:15 Advice for Aspiring Creators

39:04 Future of Sports Content and Gondola

40:38 Upcoming Projects and Recommendations

...more
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The Sports Content GameplanBy Isac Solinaw