The jewelry industry is evolving with significant technological, market, and policy developments that are reshaping how businesses operate and connect with customers.

• Google Gemini AI tool can place jewelry onto digital hands and ears, offering an alternative to expensive lifestyle photography.
• Taylor Swift's vintage-inspired engagement ring features an antique cushion cut diamond on yellow gold with ornate engraving, likely influencing future trends.
• Tariffs on Indian goods have increased to 50%, disrupting supply chains and forcing businesses to adjust pricing strategies.
• Punchmark's "Shop This Case" feature expands, creating a seamless connection between online browsing and in-store shopping experiences
• The increasing prevalence of data-driven advertising and AI-generated content is creating challenges for authentic marketing

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