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5: Jo Redfern: every sport, everywhere, all at once
In another conversation about sport and younger audiences, Futrhood Media founder and digital media strategist Jo Redfern lays out the demands of multi-platform storytelling across channels such as YouTube, TikTok and Roblox.
Redfern – the former Head of Brand for BBC Children’s and Education who has since advised sports bodies including the Premier League and the R&A – also discusses what sport can learn about audience outreach from kids’ series like Bluey, the creator mindset, and the unexplored power of animation.
Outlines is a 26 Forty original and is presented, produced and edited by Eoin Connolly.
Instagram: @outlines_podcast
Threads: @outlines_podcast
Bluesky: @outlinespodcast.bsky.social
TikTok: @outlines.podcast
Theme music from Upbeat: Crush - Kaleidoscope
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By Outlines - a podcast about sport, stories and the mediaIn another conversation about sport and younger audiences, Futrhood Media founder and digital media strategist Jo Redfern lays out the demands of multi-platform storytelling across channels such as YouTube, TikTok and Roblox.
Redfern – the former Head of Brand for BBC Children’s and Education who has since advised sports bodies including the Premier League and the R&A – also discusses what sport can learn about audience outreach from kids’ series like Bluey, the creator mindset, and the unexplored power of animation.
Outlines is a 26 Forty original and is presented, produced and edited by Eoin Connolly.
Instagram: @outlines_podcast
Threads: @outlines_podcast
Bluesky: @outlinespodcast.bsky.social
TikTok: @outlines.podcast
Theme music from Upbeat: Crush - Kaleidoscope