Sign up to save your podcasts
Or
Share 5 Key Components to Branding Your Side Business - #55
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
5 Key Components to Branding Your Side Business - #55
In this episode Lori Vajda and Nola Boea share 5 creative branding tips so you can develop irresistible messaging to promote your side business with confidence!
As a new entrepreneur you don’t want prospective buyers comparing you to your competition. That’s why branding is so important for small businesses to get right, sticky right! Come take a listen and find out how to develop branding for each of the touchpoints and interactions between your business and your prospects and buyers.
Thanks for Listening!
Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.
Sticky Brand Lab is the place for professionals who want to take their knowledge, experience or ideas on the road less traveled.
If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab
We love hearing from you! Leave or speak your message here
If you haven’t already, please connect with us on Facebook!
Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!
Business success strategies are in the works. Come have a listen!
In This Episode You’ll Learn
- The difference between brand and branding and why you need to know them!
- Why branding is just as, if not more, important for small side businesses as it is for large companies.
- How to communicate your key competitive advantages.
- Tips for quickly discovering your business differenientators.
Key points Nola and Lori are sharing in this episode:
(6:30:37) Defining the difference between brand and branding and how that can lead to powerful messaging.
(8:36:45) Three companies who are breaking with traditional branding and messaging to create something innovative.
(12:14.21) What you can learn from those innovative companies changing the way we think about branding.
(13:28.69) Using branding to go beyond delivering messaging around your products, But using it to include how you deliver memorable customer experiences.
(16:20.32) The framework you can use for branding your business so you can move from being a company similar (‘me too’) to your competition, to one (‘only me’) that truly differentiates your small business.
Resources
You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.
This episode was supported by: Be-YOU-nique
ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)
Podcast Transcript
View all episodes
By Lori Vajda & Nola Boea
4.7
1212 ratings
In this episode Lori Vajda and Nola Boea share 5 creative branding tips so you can develop irresistible messaging to promote your side business with confidence!
As a new entrepreneur you don’t want prospective buyers comparing you to your competition. That’s why branding is so important for small businesses to get right, sticky right! Come take a listen and find out how to develop branding for each of the touchpoints and interactions between your business and your prospects and buyers.
Thanks for Listening!
Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.
Sticky Brand Lab is the place for professionals who want to take their knowledge, experience or ideas on the road less traveled.
If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab
We love hearing from you! Leave or speak your message here
If you haven’t already, please connect with us on Facebook!
Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!
Business success strategies are in the works. Come have a listen!
In This Episode You’ll Learn
- The difference between brand and branding and why you need to know them!
- Why branding is just as, if not more, important for small side businesses as it is for large companies.
- How to communicate your key competitive advantages.
- Tips for quickly discovering your business differenientators.
Key points Nola and Lori are sharing in this episode:
(6:30:37) Defining the difference between brand and branding and how that can lead to powerful messaging.
(8:36:45) Three companies who are breaking with traditional branding and messaging to create something innovative.
(12:14.21) What you can learn from those innovative companies changing the way we think about branding.
(13:28.69) Using branding to go beyond delivering messaging around your products, But using it to include how you deliver memorable customer experiences.
(16:20.32) The framework you can use for branding your business so you can move from being a company similar (‘me too’) to your competition, to one (‘only me’) that truly differentiates your small business.
Resources
You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.
This episode was supported by: Be-YOU-nique
ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)
Podcast Transcript